1st
Year
Business Communication
Objective: This course builds the
basic foundation in oral and written communication
skills while developing the art of reading
and listening essential for managerial decision-making.
Inter-personal communication, negotiation
and persuasion skills are developed. The
ability to prepare business documents, technical
papers and organizational correspondence
would be honed using various case studies,
exercises, role plays and group assignments.
Content: *Introduction
to communication *Barriers to communication
*Tools for communication *Formulating, editing
and receiving business messages *Communication
for persuasion *Negotiation process *Conduct
and participation in meetings *Interviews
*Making effective oral presentations *Public
speaking *Nonverbal communication *Methods
of case analysis *Research for documentation
*New technologies in communication.
Economic Analysis
— Micro
Objective: The objective of this course is to acquaint the students with basic
concepts and techniques of microeconomic analysis and their
applications to managerial decision-making. Microeconomic analysis
explains the behaviors of individual decision-making units such as
business firms and consumers. The emphasis is on elucidating how the
tools of standard price theory can be employed to formulate a decision
problem, establish a decision criterion, generate some of the
information required to evaluate the alternative courses of action and
finally choose among the alternatives.
Content: *Consumer Behavior and Demand Analysis,* Production Decisions and
Cost-Output Relationship, *Pricing under Alternative Market Structure,*
Course on Independent Study.
Financial Management
Objective: This course introduces
the concepts, tools, and applications of
finance to today’s corporate world.
It intends to enable the students beginning
their study of finance to get a feel of
the subject, appreciate it and understand
its applications in various decision-making
situations. The student is expected to attain
a strong foundation of the principles of
finance at the end of the course.
Content: *The basic principles
of finance *Analytical methods for varied
problems in financial management *Concepts
in valuation, financial statement analysis,
financial forecasting, cost of capital and
capital expenditure decisions *An overview
of working capital management.
Organizational
Behavior
OBJECTIVES: An organization does not really accomplish anything on its own. Plans
do not accomplish anything either. Endeavors succeed or fail because of
the people involved. Apart from their own personality attributes
people’s efforts in an organization is also influenced by the changes
in the economic, technological and social conditions. Organizational
Behaviour is a field of study that chronicles the ongoing nature of
real organizations, behaviour of individuals working in those
organizations and the effects of changing contexts on the employees’
behaviour. This course is designed to impart knowledge and
understanding of organizations and help students to develop skills in
analyzing organizational situations and solving organizational problems
professionally.
Content: *
Structure and models of organization. * Organizational culture. *
Leadership and power. * Interpersonal relationship. * Group dynamics. *
Organizational change and development.
Quantitative
Methods in Management I
Objective: The general objective
is to develop mathematical and statistical
skills to interpret and analyze data pertaining
to fundamental areas of management and to
formulate and analyze various managerial
situations that are encountered in business
environment. The course coverage emphasizes
applications of statistics and probability
theory.
Content: *Using data to
convey meaning *Summary of measures to capture
data *Concepts in probability *Introduction
to probability distribution, random variables
and expectation *Sampling and sampling methods
*Sampling distribution *Point and interval
estimation *Testing of hypothesis *Analysis
of variance *Non-parametric methods *Correlation
analysis *Regression lines *Multiple regression
and correlation.
Self Awareness
& Personal Growth
Objective: In the modern, industrialized,
so-called civilized and mechanized society
with its “high speed”, “killer
instinct” culture, sophisticated living
styles and ruthless competitions where everyone
is competing against every other person,
it is increasingly becoming difficult to
lead a simple, sane, stress-free, healthy,
happy and peaceful life. This mindless rat-race
creates a great amount of tension within
and without, which leads to tremendous dissatisfaction
and frustration, eventually giving rise
to human robots, completely drained of all
physical, mental and psychic energy, incapable
of undistorted perception and therefore
right understanding. Personal Growth or
Inner Growth is the only real growth that
happens, comes about spontaneously and naturally
when all the mental and emotional blocks
which hinder inward flowering drops through
a process of self-study and self-awareness.
All this leads to deep observation and learning
about one’s self thereby initiating
a process of self-inquiry leading to the
awakening of inward perception. Through
this course the students are also encouraged
to explore the possibilities, ways and means
that would help the individual to bring
out/unfold his or her hidden potentials
and creativity and pave the way for an integrated,
harmonious and total human growth and development
and spiritual flowering.
Content: *Self-Knowledge
*Personality, *Individuality, *Emotional
Intelligence, *Darshanam, *Three L’s
of Life, *Mental/Emotional blocks to inward
flowering, *Human being – nature and
evolutionary possibilities, *Mind –
nature, content and states, *Karma, *Kleshas,
*Pancha Koshas, *Stress-understanding and
management, *Yoga-misconceptions, history,
theory, practice and application, *Concentration
and Meditation, *Spirituality-misconceptions
and facts, *Cultural Heritage of India,
*Health psychology, *Transpersonal psychology,
*Human body, *Nutrition and dietetics, *Mysteries
of the Universe, *Selected readings from
Bhagavad-Gita, Yoga Sutras, Hitopadesha,
Thirukkural and other texts, *Life and teachings
of sages, seers and awakened beings, *Ayurveda-an
overview, *Stories and anecdotes etc.
Economic Analysis
— Macro
Objective: This course provides
a comprehensive approach for understanding
the basic theoretical framework of macroeconomics.
The focus is on the study of tools and techniques
of macro-economic analysis and their applications.
Essentially the application of macro-economic
concepts towards economic policy formulation
is emphasized.
Content: *Concepts and
importance *National income measurement
*Consumption, savings and investment *Multiplier
theory *Monetary analysis *Macroeconomic
policy *Inflation and unemployment *International
linkages.
Financial Accounting
Objective: The course objectives
are to provide the student with an understanding
of those concepts that are fundamental to
accounting, to familiarize them in accountancy
along with the preparation and presentation
of financial records, and introduce the
legal framework of the company. This enables
the student to gain knowledge in accounting
procedures and apply them to practical problem
solving.
Content: Conceptual framework
of financial accounting *Asset-equity relationships
*Accounting records — theory and practice
of measurement of business income *Valuation
of assets and methods of depreciation *Financial
statements and their construction *Introduction
to company accounts *GAAP *Financial statement
analysis *Cases and problems.
Behavioural Sciences in Management
OBJECTIVES : An organization is a living organism whose basic component is the
individual and dealing effectively with these individuals is what
management is all about. Therefore, everyone in the workplace needs to
understand, predict and influence behaviour in organizational settings.
The course on behavioural sciences in management facilitates a better
understanding of human nature that is of relevance to the study of
individuals in organizational setup. This course is designed to provide
students with a foundation for the further study of organizational
behaviour and management subjects at a later stage in the degree
program.
Content: * Introduction to Organizational Behaviour, Contributing disciplines,
Historical perspective. * Personality, Frameworks, Determinants of
personality, personality attributes affecting work. * Attitudes,
development and change of attitude, work attitudes. * Emotions,
emotional intelligence. * Perception, perceptual process, social
perception, attribution theory, impression management. * Learning,
theories and principles, behaviour modification. * Motivation, content
theories, process theories, contemporary theories. *
Quantitative
Methods for Management II
Objective: The overall objective
of the course is to develop mathematical
skills to model and analyze various complex
problems that are encountered in the business
environment. It will enable the student
to understand the importance of identifying
and explicitly stating the objectives, assumptions
and constraints in the decision making process.
The course acquaints the student in the
use of mathematical programming, random
processes and optimization techniques to
problem formulation and decision-making
in various functional areas of management.
Applications of operations research and
simulation techniques are emphasized. This
course will help in building and enhancing
the student’s skills in looking at
a situation in its totality, changing the
conditions under which decisions can be
made, and examining the effects of these
changes with the help of computers. This
course is aimed at helping to realize the
importance of finding out technically feasible,
reliable, behaviorally appropriate and economically
viable solutions to any business problem.
Content: *Linear programming
— formulation, computer solution,
interpretation and applications
*Transportation models, assignment models
and transshipment models *Integer programming
*Network models — shortest route problem,
minimal spanning tree, maximal flow problem
*Data envelopment analysis *Project scheduling
— PERT & CPM *Considering time-cost
trade- off *Introduction to genetic algorithms
& neural networks *Inventory models,
queuing models *Computer simulation *Markov
process *Forecasting *Multi-criteria decision
making — goal programming, analytic
hierarchy process (AHP).
Fundamentals
of IT & Java Programming
Objective: This course is aimed
at giving the students an exposure to the
fascinating world of information technology(IT).
In today’s world, IT and its applications
are permeating into more and more facets
of human life. A good grounding in the fundamentals
of IT will therefore stand the student in
good stead in personal and professional
life. In addition, programming in Java is
also introduced. Programming is aimed to
develop a new way of thinking — gaining
an in-depth understanding of the problems,
dissecting them and then successfully tackling
them. Java has been selected as the programming
language because of its ever-increasing
popularity due to its wide applicability.
Content: *Fundamentals
of IT — introduction to the internet
and the world wide web (WWW) *Information
technology — an overview of what it
is and what are its applications *Computer
system types, components, digital signals,
microprocessors, input/output devices, storage
devices etc. *Introduction to software —
operating systems, word processing and DTP,
spreadsheet and database applications *Foundations
of modern networks — overview of different
architectures and protocols *Multimedia
*IT applications in business *Personal,
social and ethical issues in IT *Java Programming
— fundamentals of object oriented
programming, features of Java *Overview
of Java language — program structure,
tokens, statements, Java virtual machine,
constants, variables and data types, operators
and expressions, decision making and looping,
classes, objects and methods, arrays strings
and vectors, interfaces *Applet programming,
graphics programming.
Economic Environment
& Policy
Objective: This course aims at
providing a managerial understanding of
the process of economic policy formulation,
and tries to trace the economic policies
followed by India since independence on
some major areas like industry, labor, finance,
banking, exports, imports etc. The current
context of globalization is brought in,
and attempt is made to critically examine
some of the new policy thrusts and their
impact on the Indian economy.
Content: *Role of state
in economic development *Agricultural policy
*Industrial policy *Trade policy *Foreign
capital *Financial sector reforms *Structural
adjustment programs *Macroeconomic stabilization
policy.
Marketing Management
Objective: This course provides a decision-oriented overview of marketing
management. The case and lecture materials will cover a diverse range
of marketing contexts and product types. Fields activities have been
designed to give students firsthand experience in working with
real–life marketing situations and applying concepts learnt in class.
Students will learn about key marketing concepts such as the role of
company, customer and competition and making decisions relating to
segmentation, targeting, positioning and the 4 Ps both in-class as well
as through the field activities. Students are encouraged to form study
groups to study and prepare for class and enjoy the learning process.
Content: *Fundamental of marketing, *Marketing strategy, *Segmentation and
Positioning, *Applying STP, *Marketing environment, *Consumer behavior,
*Organizational buyer behavior, * Marketing research, * New products,
*Marketing: ethics and society.
Human Resource
Management
Objective: This course aims at
exposing the students to the complete spectrum
of activities required for acquisition of
the right human resource for an enterprise
and their continued development and progress
within the organization, until their eventual
separation. Since every manager must make
use of human resources, the fact that every
manager must be in part a personnel manager
is stressed. The other dimensions of collective
bargaining processes and different models
of management-employee relations are also
covered in the course.
Content: *Introduction
to human resource management (HRM) *Manpower
planning *Recruitment, selection and introduction
*Training and development *Performance appraisal
*Employee discipline *Salary and Wage administration
*Grievance handling *Industrial relations
system *Industrial relations laws *Government
labor policy *Trade unionism *Collective
bargaining *Worker’s participation
in management *Trends in industrial relations
in India.
Cost Management
Objective: This course focuses
on costing. Topics covered include cost
planning & control, and cost-benefit
analysis for decision-making.
Content: *Basic cost terms
& concepts *Job-order costing, process
costing and hybrid product costing system
*Activity-based costing & cost management
system *Activity-based management &
the new manufacturing environment *Cost
behavior and estimation *Cost-volume-profit
analysis *Budgeting, profit-planning &
control system *Standard costing & performance
measures for new manufacturing environment
*Flexible budgets and control of overhead
cost *Responsibility accounting & income
reporting *Investment center & transfer
pricing *Decision making -- relevant costs
& benefits *Cost analysis & pricing
decisions.
Operations Management
I
Objective: This course provides
an understanding of business operations.
The business operating system may be engaged
in manufacture or services, and may refer
to any of the functional areas of management.
Every functional manager is an operations
manager. The manager has certain resources,
receives inputs, processes inputs utilizing
the resources into goods and services and
delivers to customer. This course provides
the student an insight that business processes
are the integrated operation of organizational
functions involving optimizing conflicting
multiple goals directed at efficient resource
utilization and effective customer satisfaction.
The course emphasizes that all business
procesess must be driven primarily by quality
value generation for the customer.
Content: *Conceptual foundations
of the value-driven approach to business
operations *Decision making for operations
*Processes as building blocks of the business
system -- process flowanalysis, business
process reengineering (BPR) *Technology
and human resources management -- learning
organization, organizational design, job
design, measurement and incentive programs
*Total quality management (TQM) -- frameworks
and tools, implementing quality systems.
Management Information
Systems/UML & Design Patterns in Java
Objective: The revolution in business
caused by the Internet and its related technologies
demonstrates that information systems and
information technology are essential ingredients
for the success of today’s inter-networked
business enterprise. Therefore as tomorrow’s
managers, entrepreneurs, and business professionals,
business students must learn how to use
and manage a variety of information technologies
to revitalize business processes, improve
managerial decision making, and gain competitive
advantage. This course demonstrates how
the Internet, intranets and extranets, and
many other information technologies can
give a business a strategic technology platform
that supports electronic commerce and enterprise
collaboration among the inter-networked
enterprises in today’s global business
environment. This course also gives a conceptual
and practical introduction to the subject
of design patterns which is recently emerging
as a glimmer of hope for supporting development
and re-use of semi-finished software architectures
called frameworks. Fundamental to any science
or engineering discipline is a common vocabulary
for expressing its concepts and a language
for relating them together. The goal of
design patterns within the software community
is to create a body of literature that communicates
the “best practice” idioms and
solutions that object-oriented design experts
apply in order to create systems.
Content: *Introduction
to information systems in business, need
to study information systems, business’s
need for information technology *Fundamentals
of information systems, solving business
problems with information systems, systems
approach to problem solving, developing
information system solutions *Managerial
overview of computer hardware, end-user
and enterprise computing, computer peripherals
— input, output, and storage technologies
*Managerial overview of computer software,
application software -- end-user applications,
system software, computer system management
*Managerial overview of telecommunications,
telecommunications and the inter-networked
enterprise, technical telecommunications
alternatives *Managerial overview of database
management, technical foundations of database
management, the internet and electronic
commerce, intranets and extranets in business,
and enterprise collaboration systems *Business
information systems, transaction processing
systems, information systems for managerial
decision support — management information
and decision support systems, and artificial
intelligence technologies in business *Information
systems for strategic advantage, fundamentals
of strategic advantage, strategic application
and issues in information technology *Managing
IT — enterprise and global management,
managing information resources and technology,
global information technology management,
planning for business change with IT and
implementing business change with IT *Security
& control issues in information systems
and ethical & social challenges of IT.
*Basics of UML and object oriented system
design *Patterns -- introduction, pattern
origins, generative patterns, pattern envy
and pattern ethics *Anti-patterns *Kinds
of patterns and kinds of design patterns
*Elements of a pattern *Gang of four patterns
*GRASP patterns of Craig Larman *Qualities
of a pattern *Patterns, rules and creativity
*Patterns and algorithms *Patterns and frameworks
*Pattern languages *Lab exercises for each
of the 23 gang of four patterns in Java.
Marketing Management
II
Objective: This is the continuation
of the second term course in marketing management
and focuses on the four elements of the
marketing mix, viz., product, price, place
and promotion.
Content: *Developing, testing
and launching new products and services
*Product life-cycle concept *Managing product
lines, brands, and packaging *Management
of services business *Pricing strategies
and programs *Marketing channels *Management
of retailing, wholesaling, and distribution
system *Promotion mix concept *Advertising
*Sales promotion *Direct marketing *Personal
selling *Publicity and public relations
*Planning, organizing, implementing, evaluating
and controlling marketing programs.
Operations Management
II
Objective: This is a continuation
of the first course in operations management
(OM). This course provides the student with
a detailed understanding of the system elements
to be considered in the design, planning
and execution within the OM system.
Content: *Just-in-time
(JIT) system -- objectives, tools, applications
*Demand management -- forecasting *Product
and process innovation -- manufacturing
and services *Services delivery, process
types *Supply chain management (SCM) --
make/buy analysis, purchasing, value analysis
*Operations planning and control -- aggregate
planning, master scheduling *Capacity management
-- location, size and input-output control
*Inventory management -- classical models,
inventory control in services *Materials
management -- materials requirements planning
(MRP), manufacturing resources planning
(MRPII) *Shop-floor control (SFC), scheduling
services *Global operations management.
Legal Aspects
of Business
Objective: This course seeks to
provide the student with a basic awareness
of the salient features of important legislation
which has a bearing on management of business
organizations in the country.
Content: *Constitutional
and administrative law *Indian judicial
system *Law of contract *Law of partnership
*Sale of goods act *Tax law *Negotiable
instruments *Company law *Law of intellectual
property *Consumer protection law *Economic
legislation *Law of insurance *Factories
act.
Research Methodology
Objective: This course aims at
introducing the basic concepts of research
methodology. The course develops relevant
techniques and skills for identifying problems,
hypotheses and information needs. It further
discusses how to systematically collect
data, analyze and interpret data.
Content: *Problem analysis
and definition *Identification of information
needs and information sources *Research
design *Data collection approaches *Data
analysis and interpretation.
2nd
Year
Strategic Management
I
Objective: The first part of this
course intends providing a foundation on
the principles of management and strategy,
and introduces the concepts of corporate
strategy, business strategy and functional
strategies. Then environmental appraisal
and organizational appraisal to identify
the strengths, weaknesses, opportunities
and threats for a company are introduced.
Tools for environment, industry and business
analysis, concepts of competitive forces,
and their relation to a firm’s goals,
and objectives and policies would be introduced.
Cases from Indian and international organizations
are extensively used for developing analytical
and comprehensive skills for strategic planning.
The second part of this course first deals
with the concepts of competitive advantage,
core competence, sustainability and strategy
formulation. The course then concentrates
on strategy implementation and control,
with emphasis on value chain analysis, PLC
models, and planning and functional strategy
development. The strategic control systems
and their uses and corporate governance
would also be introduced in the course.
Content: *Principles of
management *Introduction to corporate strategy
concepts *Environmental appraisal —
concepts and methods *Industry analysis
of competitive forces *Organizational appraisal
*BCG matrix *Multi-factor analysis *Generic
strategy alternatives *Strategic choice
and decision-making *Competitive advantage
*Market power and productivity *Value chain
analysis *Strategic choices *Strategic planning
*Five dimensions of strategy implementation
*Control system *Corporate governance and
sustainability.
International
Business
Objective: The course provides
an introduction to the area of international
business. Cross- border trade in goods,
services and assets has globalized the world
economy. In this regard, the course focuses
on national and business procedures and
policies to function effectively in a globalized
world economy.
Content: *International
trade theory and policy *The motives, benefits
and costs of foreign direct investment (FDI)
*The international financial environment
related to international business *Global
business operations in the areas of human
resources, marketing, and production management.
Economic Environment
& Policy
Objective: This course aims at
providing a managerial understanding of
the process of economic policy formulation,
and tries to trace the economic policies
followed by India since independence on
some major areas like industry, labor, finance,
banking, exports, imports etc. The current
context of globalization is brought in,
and attempt is made to critically examine
some of the new policy thrusts and their
impact on the Indian economy.
Content: *Role of state
in economic development *Agricultural policy
*Industrial policy *Trade policy *Foreign
capital *Financial sector reforms *Structural
adjustment programs
*Macroeconomic stabilization policy.
Management of
Environment
Objective: Growing consciousness
and concern towards environmental issues
and initiatives of corporate bodies, social
organizations, and the state intervention
led to pro-environmental business development.
Eco-friendly processes, products and services,
conservation of natural resources have taken
center stage in globalisation of economic
forces. Developing and maintaining competitiveness
in a market economy required managing environmental
concerns for global acceptability. In the
process, awareness of the role and significance
of natural resources and sensitivity to
ecological issues became key success factors
for a business organization. The present
course tries to build these issues into
management education and bring in the much-needed
“greening of management education.”
Content: *Sensitization
of students to environmental issues and
concerns and bring the concept of sustainable
development to the fore *Skill development
in analysis of environmental trends and
business opportunities *Developing pro-environment
decision making pursuit *Strategy development
and implementation in the context of balancing
economic, social and environmental objectives
*Attitudinal development in creating a managerial
mind-set that would help conserve bio-diversity,
nature and prevent genetic pollution of
ecosystem.
Managerial Values
& Business Ethics
Objective: Business ethics and
social responsibility lays a knowledge foundation
for decision making, helpful to aspiring
managers in building pragmatic attitudes
translatable into managerial skills relevant
to their work environment. Social transformation
based on economic development poses a challenge
to business managers in balancing economic
return with social justice. The course covers
human nature, social needs, optimal resource
utilization, bio-conservation, economic
growth, political manifesto, visionary management
and social audit.
Content: *The timeless
human values *Business organization and
managerial jobs *Managerial values *Cases
in value-based management *Business scenario
and competitive passion *Ethical imperatives
of business *Cases in business ethics *Managerial
leadership *Value-based managerial leadership
*Social responsibility of business.
ELECTIVE COURSES:
FINANCE:
FI 01: Investment
Analysis & Portfolio Management
Objective: This course aims at
developing the analytical and interpretative
skills in evaluating different investments
using published information.
Content: *Construction,
selection, evaluation and revision of portfolios
*Bonds, options and futures *International
diversification
FI 02: Financial
Services & Merchant Banking
Objective: To familiarize the participants
with the Indian financial services industry
and its operations and the merchant banking
activities such as raising capital, venture
capital, credit rating, non-banking finance
company operations, customer finance, leasing,
mutual funds, etc.
Content: *Indian financial
service industry *Banking and insurance
operations *Merchant banking activities
*Capital issue *Underwriting *Pricing of
issues *Credit rating *Venture capital *Leasing
*Mutual funds *Mergers and takeovers *Money
market instruments.
FI 03: Management
Control Systems
Objective: This course explores
various widely accepted approaches to control
of organizations. Later the course focus
is narrowed to examine particular issues
of control encountered in different types
of organizations. Systematic methods to
deal with organizational and unit level
problems are also emphasized. The course
enables the student to acquire knowledge,
insights and analytical skills in designing
and implementing planning and control systems
that execute a firm’s strategies.
Content: *The management
control process *Goals, strategies and key
variables *Responsibility investment centers
*Profit centers — its efficiency and
effectiveness *Transfer pricing *Budgeting
and budgeting control system *Analyzing
and reporting financial performance *Special
management control situations.
FI 04: Commercial
Bank Management
Objective: The objective of the
course is to understand the structure, working
and current practice of banks.
Content: *Commercial banking
*Bank performance *Asset and liability management
*Investment banking *Credit management *International
banking.
FI 05: International
Financial Management
Objective: This course aims at
equipping the student with the knowledge
of and applications of the theory and techniques
of international financial management in
the context of globalization of the economy
and business.
Content: *International
economic scenario *Balance of payment *Balance
of trade *Multi-national corporations (MNC)
*Foreign exchange markets and instruments
*International working capital management
*Foreign investment strategies and regulations.
FI 06: Project
Appraisal & Financing
Objective: In India, large sums
have been spent on various projects both
in the public and private sectors that have
contributed to our economic growth. Project
Appraisal and Financing have hence become
very important areas in the quest for growth.
This course intends to introduce the student
to the various aspects of project planning,
financing appraisal and control with particular
emphasis on the appraisal practices of financial
institutions and on the various avenues
of financing available to promoters today.
Content: *Project planning
*Objectives and steps in capital budgeting
*Levels of decision-making *Strategic planning
*Determining the criteria for selection
of projects *Portfolio planning tools *Generation
of project ideas *Project rating index *Project
analysis *Market and demand analysis *Technical
analysis *Financial analysis *Project appraisal
and selection: Concepts and criteria *Project
cash flows *Cost of capital *Appraisal criteria
*Economic Life *Risk analysis *CAPM *Social
cost-benefit analysis *NPV method * Project
financing methods * Determining the financing*Financial
institutions *Offshore financing.
FI 07: Corporate
Taxation — Direct
Objective: This course aims at
providing students with a working knowledge
of the various provisions of the Income
and Wealth Tax Acts with specific reference
to corporate entities. While seeking to
explain the changed judicial attitudes on
tax-avoidance, the course also stresses
the importance of honest compliance as a
basic prerequisite for effective corporate
functioning.
Content: *Introduction
to the schemes of Income and Wealth Tax
*Concept of income and expenditure *Concept
of deemed income *Taxation of business profits
*Set off and carry forward of losses *Deductions
allowed under the Income Tax Act to corporate
entities *Concept of capital gains *Taxation
of capital gains *Taxation of corporate
wealth *Foreign collaborations and double
taxation avoidance agreements *Concepts
of tax evasion and avoidance *Judicial attitudes
on tax avoidance.
FI 08: Corporate
Taxation — Indirect
Objective: This course aims at
providing students with a working knowledge
of Central Sales Tax, and Central Excise
and Customs Act. Special Attention would
be paid to the procedural aspects of the
enactment, and the necessity of complying
with procedures would be stressed.
Content: *Central Sales Tax Act
*Central Excise Act *Customs Act
FI 09: Working
Capital Management
Objective: The course aims at providing
students with an in-depth coverage of the
various aspects of working capital management.
While attention would primarily be focused
on giving students a management perspective
of working capital, due attention would
also be given to the perspective of bankers
and other lenders of short term funds, in
order to provide students with an integrated
view of the subject.
Content: *Introduction
to working capital management *Cash and
marketable securities management *Cash management
modules *Accounts receivable management
*Inventory management *Source of working
capital funds.
FI 10: Options,
Futures & other Derivatives
Objective: This course is designed
to introduce to the student theoretical
and practical aspects of the market for
futures, options and other derivatives.
The focus will be on the principles of valuation,
risk management and practical problem solving.
Content: *Introduction
to derivatives *Futures pricing and hedging
*Options and option markets *Options pricing
models *Interest rate derivatives *Commodity
derivatives and risk management.
FI 11: Advanced
Financial Management
Objective: The objective of this
course is to familiarize the student with
a wide variety of financial decision-making
situations focusing on long-term financial
management and value creation.
Content: *Managing strategy
for value *Capital structure planning *Dividend
policy and share valuation *Corporate risk
management *Inflation and financial management
*Financial management in public sector undertakings
*Sick unit rehabilitation *Financial engineering
and innovations in financial instruments.
FI 12: Advanced
Cost Management
Objective: The main objective of
the course is to provide students with a
conceptual understanding of the broader
external focus of strategic cost management,
in contrast to theinternal focus adopted
by traditional systems. Modern methods of
cost management like activity- based costing
and management systems, balanced scorecard,
target costing, life cycle costing etc.,
would be explained in order to enable students
to appreciate the role they play in providing
more relevant cost performance information
to organizations to enable them to create
and sustain a competitive advantage.
Content: *Introduction
to strategic cost management *Basic cost
management concepts *Activity based costing
*Strategic cost management concepts *Balanced
scorecard *Target costing *Life cycle costing
*Theory of constraints *Cost value analysis
using ABC *Decision making using ABC * Pricing
and profitability analysis.
FI 13: Mergers
& Acquisitions
Objective: The objective of this
course is to help students understand the
strategic rationale behind merger, acquisitions
and other forms of corporate restructuring.
It also provides the students with a basic
framework for valuation of firms.
Content: *Forms of corporate
restructuring *Theory of the firm and corporate
activity *Merger — the strategic perspective
*Mechanics of mergers and acquisitions *Corporate
valuation *Regulatory framework *Takeover
defenses *Other forms of corporate evaluation
FI 14: Insurance
Management
Objective: The objective of this
course is to introduce to students the concepts
of risk, insurance
& risk management and the various techniques
for handling risk. The focus will be on
techniques and policies used by organizations
and individuals for managing risk.
Content: *Basic concepts
in risk management and insurance *Legal
principles in risk and insurance *Personal
property and liability risks *Commercial
property and liability risk *Life and health
risk *The insurance industry
FI 15: Global
Business Strategy
Objective: The course deals with
the strategic and management issues that
companies have to face in their conduct
of business abroad. A major objective of
the course is the examination of strategic
plans that multinational companies implement
to take advantage of international opportunities
and challenges. In this regard, the external
environment and the internal situation of
the multinational firm are analyzed. Strategies
and management issues related to different
functional areas of international management
are addressed. The course will also consider
domestic strategic management issues that
can be adapted to international management.
Content: *Strategic analysis
of the external environment faced by multinational
corporations -- the economic, political,
legal, cultural, social and global competitive
environments *Global strategic plan -- various
strategy formulation approaches and change
management strategies *Global strategy implementation
*Organizational structure and control for
achieving strategic goals *Functional strategies
for achieving strategic goals -- global
strategies for manufacturing, supply chain,
marketing, human resources, finance and
information technology functions.
HUMAN RESOURCES
HR 01: Group
Dynamics & Team Building
Objective: This course is intended
to expose the students to experiential group
activities to develop in them attitudes,
values and skills required to be effective
members of groups or teams, and build and
manage high performing work-groups and teams.
Content: The course includes
student participation in group processes,
lectures, exercises, case studies and readings.
HR 03: Counselling
Skills for Managers
Objective: The course is intended
to develop knowledge and understanding of
the concepts and processes of different
types of counselling used in organizations
to deal with employee problems, various
counselling skills needed to solve employee
problems, and attitudes and values required
to use counselling skills effectively.
Content: *Counselling --
Definition, objective, and methodology *Counsellor-Counsellee
relationship *Types of employee problems
requiring counselling *Identifying the problems
*The problem-solving cycle *Process of counselling
*Counselling skills *Practice of counselling
skills.
HR 03: Negotiation
Objective: Management of human
resources function involves, among other
things, negotiating with stakeholders like
trade unions on their various demands. This
course aims at making the students familiar
with the techniques of negotiation and their
role in improving the effectiveness of human
resource function in the organization.
Content: *Overview of negotiation
*Strategic choices in negotiation *Power
and other crucial variables in negotiation
*Managing the negotiation process *Negotiation
styles *Communication in negotiation *Negotiation
simulation *Negotiating within and between
groups *Negotiating with labor unions *Negotiating
with customers and financiers *Cross-cultural
issues in negotiations *International negotiations
*Overall negotiation simulation.
HR 04: Advanced
Industrial Relations
Objective: This course begins with
a discussion of the different theoretical
perspectives concerning industrial relations
(IR). It then proceeds to examine the different
characteristics of the IR system in India
and in doing this, it adopts a comparative
perspective. The countries whose industrial
characteristics are particularly discussed
in this context include the U.S.A., U.K.,
Sweden and Japan. The changes that are visible
in the field of IR in India and the emerging
issues are also discussed.
Content: *The theoretical
perspective on IR *Characteristics of IR
systems in India and their variations across
different states & industries *Comparison
of the features of the IR system in India
with those obtaining in some selected industrial
countries *Critical policy issues concerning
IR in India such as trade union recognition,
bargaining structure etc. *Structural adjustment
programs and their impact on IR in India
and in some selected countries *Role of
institutional factors in mediating the external
pressures for change in IR and the strategies
of the key actors of the IR systems.
HR 05: Labor
Legislation in India
Objective: This course will discuss
the history of labor legislation in India
and also examine the important pieces of
legislations relating to welfare, recruitment,
training, social security measures, wages
and bonus, and industrial relations including
trade unions and employment conditions.
The course will also deal with the current
legislative proposals as well as the impact
of labor laws on human resources management.
Content: *History of labor
legislation in India *Welfare law like Factory
Act *Law relating to recruitment and training
such as Apprenticeship Act *Laws relating
to social security measures such as Employees
State Insurance Act, Provident Fund Act,
etc. *Laws relating to wages and bonus such
as Minimum Wages Act and Bonus Act *Laws
relating to IR such as Industrial Disputes
Act, Industrial Employment Standing Orders
Act and Trade Union Act *Proposals for changes
in labor laws in the wake of changes in
Indian economic policy *Impact of labor
laws on human resources management *Discussions
of important cases.
HR 06: Employee
Training and Development
Objective: The course aims at facilitating
an understanding of the concepts, methods
and strategies for human resource development.
Content: *HRD concept --
its meaning and the way it has developed
in India *Goals of HRD *HRD climate *Staffing
HRD function *HRD interfaces *HRD strategy
and organizational context *HRD sub-systems
and their relationships *Issues in managing
the HRD system *HRD for workers *HRD in
Indian organizations.
HR 07: Human
Resource Planning & Development
Objective: With economic liberalization
in the country and the resulting changes
that are taking place, the need for more
effective use of human resources by industrial
and business organizations has increased
as never before. Consequently the human
resource planning and development function
in our organizations has become more strategic
in nature. This course is intended to expose
the student to the realities of the situations
with regard to the human resource requirements
of our organizations and equip them with
the knowledge and skills required for strategic
planning and development of their human
resources.
Content: *The changing
business and organizational scenario *The
need for human resource planning and development
*Strategic human resource planning —
approaches, tools and techniques *Strategic
human resource development — approaches,
tools and techniques *Role of information
technology in human resource planning and
development *Human resource audit
HR 08: Employee
Performance Management
Objective: Motivation to do their
jobs well is there in most employees. Recognition
of this reality and creation of conditions
in the organization for employees to satisfy
their job and employment-related needs are
keys to effective management of employee
performance in any organization. Appraisal
of employee performance serves the employee
as the feedback of his/ her performance
while helping the management in managing
employee performance more effectively. The
course exposes the students to tested and
proven methodologies for effective employee
performance management and appraisal.
Content: *The need for
employee performance management and appraisal
*Setting employee performance objectives
and goals *Technology for measuring and
improving employee performance *Creating
organizational conditions for improving
employee performance *Identifying employee
performance gaps and their causes *Employee
performance improvement strategies *Improving
employee performance *Appraising employee
performance *Employee performance management
and appraisal audit.
HR 09: Managerial
Leadership
Objective: The course is designed
to expose the student to the need for, and
different approaches to, effective managerial
leadership in organizations, and develop
in them leadership competencies.
Content: *The importance
of managerial leadership in organizations
*Studies on leadership *Variety of leaders
*Organizational realities and factors influencing
leadership *Leadership tasks, patterns,
and techniques *Coping with leadership problems
*Value-based leadership *Leader as a catalyst
for change *Experiential learning in leadership
training and group development.
HR 10: Strategic
Human Resource Management
Objective: The course discusses
the various issues associated with the integration
of human resource strategy with business
strategy. In this context, it also examines
the different normative models that suggest
how human resources management policies
(particularly regarding recruitment and
selection, training and development, performance
appraisal and rewards) should fit either
the organization’s stage of development
or the strategic orientation and management
style adopted for its survival and growth.
In addition, the course also covers such
strategic issues as management of organizational
culture and change, selection, performance
appraisal and counseling, reward and compensation
systems (with particular attention to performance-
related pay systems such as merit pay, profit
sharing and gain sharing schemes and also
pay for knowledge schemes), career management
and development, employee-management communication
and employee participation. The relevant
skills and techniques in these areas are
also discussed. Finally, the course exposes
the students to the large body of critical
literature on strategic human resource management.
Content: *Origin and meaning
of strategic human resource management (SHRM)
*Different versions of SHRM and their implications
*Different issues relating to integration
of HR strategy with business strategy *Various
perspective models of HR Strategy-Business
Strategy integration and their limitations
*Key levers used in implementing HR strategy
*Management of organizational culture, organizational
structure, job design, selection, performance
appraisal, reward and compensation systems
*Management of career development, employee
participation and employee-management communication
*Human resource accounting *Implications
of SHRM for personnel function *Evidence
regarding practice of SHRM *Major criticisms
of SHRM.
HR 11:Salary
& Wage Administration
Objective: The course aims at familiarizing
the students with the different issues associated
with salary and wage administration in the
corporate sector, public service, and other
forms of organizations.
Content: *Compensation
issues in modern society and the field of
salary and wage administration *Different
wage theories and their relevance for wage
determination at the micro level *Wage policy
in India *Different bases of compensation
and employer compensation policy *Different
issues associated with job-based pay *Types
of performance based pay and its theoretical
basis *Skill based pay *Strategic issues
involved in wage payment *Different forms
of fringe benefits and their administration
*Working of different Institutions related
to compensation system like Wage Boards
and Pay Commissions.
HR 12: Human
Resource Accounting
Objective: The course is intended
to make the student appreciate the need
for accounting of the human resource, the
most important resource of any organization,
and expose them to various approaches to
human resource accounting.
Content: *Human resource
programs, costs and values *Human resource
accounting -- Concepts and approaches *Human
resource audit.
HR13: Managing
Organizational Change
Objective: Organizations today
are operating in a volatile environment.
To cope with rapid changes which are triggered
from not only the business environment,
which is fiercely competitive, but also
from within, organizations are trying to
devise a variety of strategies to cope with
these changes. In their journey to not only
survive and sustain, but also to grow, they
are initiating planned changes by re- orienting
their systems, structures and processes,
and particularly organizational processes.
This course is designed to provide the students
exposure to some of the strategies that
are being adopted by organizations, both
in India and abroad to manage change. The
students after completing this course should
be in a position to appreciate: (i) How
organizations go through the process of
managing change (ii) Measures or strategies
adopted to manage change.
Content: *Background and
Definitions of Organisational Change and
Related Concepts *Areas and Applications
of Organisational Change *Case Studies *Organisational
Structure and Management of Change -- Theoretical
Issues and Case Applications *Organisational
Culture and Management of Change *Organisational
Performance Management and Management of
Change -- Theoretical Issues and Case Applications
*Human Resource Development and The Management
of Change *Downsizing and Management of
Change *Managing Change in the Indian Context
-- Contingency Approaches *Managing the
transformation to future work
HR 14: Employee
Training and Development
Objective: Employee training and
development is an essential and integral
part of human resource management of an
organization. It is the skillful provision
and organization of learning experiences
in order to enhance effectiveness and efficiency
at the workplace. Training and development,
through enhancing knowledge, learning ability
and motivation, serves an organization to
survive and grow. Employee training and
development, therefore, must be a part of
a wider strategy for the business aligned
with the organization’s overall strategy
and policy. The course intends to facilitate
the students to learn key issues related
to effective training and development; the
systematic approach towards training and
development; various training techniques
and method of evaluation of training.
Content: *Training and
development -- different meanings and interpretations,
aims, context, dilemmas *Systematic approach
towards training *Employee development --
responsibilities and tasks *Learning principles,
learning organizations, the value of integrating
learning in the workplace, transferring
learning in the workplace *Organizing and
managing the training and development function
*Implication of training *Identifying the
training need *Analyzing jobs -- Comprehensive
analysis, Key task analysis, Problem-centered
analysis, Competency-based analysis *Various
techniques used for need assessment *Designing
and delivering training *Training methods
& styles *Promoting individual and organizational
growth -- career development *Evaluating
the training -- Reaction, immediate, intermediate
and ultimate level evaluation *Analyzing
evaluation results.
HR 14: International
Human Resources Management
Objective: The course discusses
the different aspects of HRM in multinational
corporations. And in doing this it adopts
a strategic appraoch and thus discusses
different issues involved in linking various
aspects of HRM to international business
strategies.
Content: *Ways IHRM differs
from domestic HRM *Characteristics of international
business strategy (IBS) *IBS and organizational
structure and culture *Theories and models
linking IBS and HRM activity patterns *Strategic
issues involved in staffing, performance
management, training and development, compensation,
repatriation and labor relations.
MARKETING
MM 01: Product
Policy & Brand Management
Objective: The firm’s capacity
to exploit an ever-changing technology and
environmental conditions is best reflected
by the strength of its product line. The
products determine what is sells, whom it
sells to, with whom it has to compete and
the capital and human resources needed for
its success. This course develops an understanding
of a competence in dealing with problems
relating to product-market strategy formulation,
product planning, new product decisions
and product management.
Content: *Introduction
to product policy and brand management *Product
and classification of products *Conceptual
issues in product management — market
segmentation, positioning, differentiation,
new product planning, distribution channels,
pricing, advertising planning, sales management
and market research *Product market analysis
*Introduction to branding theory *The pursuit
of differential advantage *Symbols by which
we live and buy *Brand positioning, positioning
success, and advertisement agencies’
views on positioning *Research techniques
for brand positioning *Concept of brand
equity *Rules and risks of brand extension,
and consumer perception on brand dimensions.
MM 02: Management
of Marketing Communications
Objective: This course provides
the student with a thorough understanding
of the decision process involved in marketing
communications. Apart from providing analytical
skills for dealing with promotional decisions,
the course will also provide an understanding
of the conceptual as well as practical aspects
of the subject and discuss the theoretical
underpinning of these concepts. This is
a very useful elective for those who want
to build a career in advertising and public
relations.
Content: *Introduction
to marketing communications *History of
marketing communications *Growth of advertising
in India *Benefits of advertising *Types
of advertising *Advertising organization
*Advertising communication process *Objectives
of advertising *Introduction to creativity
concept *Construction of an advertisement
*Developing and appraising advertising messages
*Advertising media *Media planning *Development
of a media plan *Market identification and
media strategy *Budgeting for advertisement
programs *Research in advertising *Evaluation
of advertising effectiveness and advertising
agencies *Economic & social aspects
of advertising *Other tools of marketing
communications viz., sales promotion, direct
marketing, personal selling, and publicity
& public relations *Integrated marketing
communications.
MM 03: Sales
& Distribution Management
Objective: Sales and distribution
are two key components of successful strategic
marketing. The major topics covered in the
sales management component of the course
are management of sales people, recruitment
and selection of sales people, sales training
and designing & organizing a sales system.
The major topics covered in the distribution
management component of the course are channel
management, management of relationships
in distribution channels and designing the
most appropriate distribution strategy.
There will be a special emphasis on how
the concepts of sales & distribution
management fit with the other components
of an overall strategic marketing system.
Students will be exposed to specialized
cases in the area through which they will
enhance their working knowledge of the different
concepts in sales management.
MM 04: Consumer
Behavior
Objective: The course aims at understanding
consumer behavior in the social and cultural
setting, its diversity and development,
and the role of consumer research and behavioral
models. A study of the consumer’s
decision-making process, the process of
adoption, diffusion of innovation, consumer
protection etc., form part of the course.
Content: *Introduction
to consumer behavior *Consumers and market
segments *Environmental influences on consumer
behavior — culture, sub-culture, social
class, social groups and family *Personal
influence and diffusion of innovations *Individual
determinants of consumer behavior —
motivation and involvement, information
processing, learning & memory and attitudes
*Consumer decision process — problem
recognition, search and evaluation, purchasing,
and post-purchase behavior *Modelling and
researching consumerbehavior *Consumerism
*Organizational buyer behavior.
MM 05: Services
Marketing
Objective: The nature of employment
— primarily in the western world and
to a large extent outside the West —
is changing rapidly with the service sector
getting increased importance. Services Marketing
is a rapidly developing sub-discipline of
marketing. The main objective of this course
is to provide exposure to the practical
nature of the subject through use of case
studies, and the multi-disciplinary nature
of the theoretical underpinning to the subject
through use of selected reading material.
The students undergoing this course will
have the opportunity to enhance their knowledge
of services marketing principles, and learn
to apply these principles to a vast range
of commonly used services and to large service
organizations like transport, banking, airports,
hotels, restaurants, telephone services
etc.
Content: *Distinguishing
features of a service *Classification of
services *Differences between goods and
services marketing *Overview of marketing
concepts *Planning in services marketing
*Managing the services marketing effort
*Analyzing and researching services markets
*The Service product *Managing the service
encounter *Service quality *Management of
the human element of the service offer *Pricing
of service *Promotion for services *International
marketing of services
MM 06: Industrial
Marketing
Objective: This course is an introduction
to the specialized area of industrial marketing.
It provides a view of the unique situations
and conditions prevailing in the industrial
marketing system where several managerial
techniques can be applied. Topics such as
the demand for industrial goods, marketing
intelligence, components of marketing products
— public, service, channel, price
and promotion, and marketing control are
covered in the context of the industrial
marketing system. Through class projects,
case discussions and written reports, students
are expected to apply their knowledge of
marketing skills to the specific situations
and conditions existing in the market for
industrial products and services.
Content: *Nature and scope
of industrial marketing *Industrial procurement
and buying behavior *Buyer-seller relationship
*Industrial market segmentation *Targeting
and positioning *Product strategy and new
product development *Developing markets
for new industrial products *Pricing strategy
*Industrial distribution strategy *Managing
the industrial sales force *Industrial marketing
communications *Industrial marketing planning.
MM 07: Rural
Marketing
Objective: This specialized course
in marketing areas intends to open the vistas
of marketing for and by rural producers
and consumers. The course introduces the
dimensions of rural marketing, institutional
systems and potential and pitfalls. Some
major cases of successful rural marketing
in corporate, cooperative and entrepreneurial
ventures and their unique strategies would
be analyzed to provide a knowledge base
for planning and working on rural marketing
projects and assignments.
Content: *Rural economy
— size, structure and features *Dimensions
of agricultural and non- agricultural economy
in rural India *Principles of rural marketing
*Segmentation for rural marketing *Product
pricing and distribution strategies *Value
chain management and ruralmarketing communication
*New vistas in rural management.
MM 08: International
Marketing
Objective: The course will give
an introduction to the cultural, political
and economic environment within which much
of international business takes place. An
understanding of the complexities of the
environment in which international marketing
occurs is fundamental to the understanding
of broader concepts. The objective of the
course will be to help the student in sharpening
decision- making skills and in developing
strategies for successful global marketing.
Students will be provided with tools to
assess international marketing opportunities.
Content: *Introduction
to international marketing management *International
marketing environment *Planning for international
marketing *International marketing organization
*International marketing mix *International
marketing research *International marketing
decisions *International co-ordination and
control *International negotiation *International
marketing institutions *Ethics in international
marketing
MM 09: Retail
Management
Objective: For being a successful
marketeer in today's marketing environment,
it is essential to appreciate the common
and unique features of the retail sector
and understand the factors which influence
successful retail management. Retail management
is characterized by rapid changes in its
format and practice. This course in retail
management is designed to help the student
to understand, synthesize and critically
evaluate the main decision variables and
key change drivers in the retail industry.
Content: *The retail customer
*Forms of retails *Retail marketing strategy
*Retail marketing mix *Store and non-store
retailing *Retail locations *Scientific
merchandising *Visual merchandising *Forecasting
*Retail inventory management *Service retailing
*Retail promotion strategies *Ethics in
retailing *Case studies from a variety of
product segments like apparel, food, shoes,
jewellery, books, music, fashion garments,
cosmetics.
MM 10: Customer
Relationship Management
Objective: This is a seminar course.
The whole course is based on a number of
research papers. The objective of the course
is to introduce the concept of CRM, its
various components, its strengths, and the
problems associated with it. The course
also stresses on CRM implementation.
Content: *Introduction
to CRM & its technology *Different views
on CRM *Loyalty vs. relationship *CRM value
chain *Sales effectiveness and automation
*ROI from CRM *Extended enterprise *Tactical
& strategic CRM *Implementing CRM *Why
CRM can fail? *Call center paradigm *CRM
in India.
MM 11: Managing
Technology and Innovation
Objective: This half-course is
designed to provide the budding manager
with a fundamental understanding of the
crucial role of technology in ensuring sustainable
enterprise competitiveness and growth. It
is time for every Indian manager to get
sensitized to the leverages available through
proper management of technology. The course
on MOT offers basic concepts about what
constitutes technology, how technology can
give an edge, how to acquire new technology,
what price is to be paid and what management
should do for absorption and further enhancements
of current technologies.
Content: *Introduction
to the concepts of technology and technological
change *Management of the technology problem
*Management of technology acquisition *Technology
assessment and forecasting * Strategic management
of technology * Technology systems and policy.
MM 12: Strategic
Management of e-Business
Objective: The excitement surrounding
the Internet’s growth is creating
both increased opportunities and uncertainty
for business leaders who question the potential
impact, viability and usefulness of a broader
spectrum of electronic business (EB) technologies.
The course explains how the EB technologies
fit within a company’s customer-supplier
framework by providing guidance to managers
trying to develop strategies, marketing
plans and improve business processes. In
sum, this course combines a technical introduction
to EB with critical evaluation of EB strategies
and how they relate to a firm’s strategic
information management. The major objective
of this course is to provide the student
with an understanding of the issues and
the strategic implications of electronic
business. It investigates the many different
facets of electronic business, management
issues at functional levels, pertinent technologies,
the various business strategies and business
models.
Content: *Introduction
to e-Business and management of e-Business
*Functional area issues in e-Business —
financial Management issues (related to
budgeting, revenue modeling etc.,) operations
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