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  FULL TIME FACULTY  
 
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Deepak Gupta

Professor, Marketing

 

B. Tech. (IIT-D), PGDM (IIM-C), MS (Mktg.,California-Berkeley), MA (Econ., California- Berkeley), Ph.D (California-Berkeley)

 

e-mail:- g_deepak@ettimadai.amrita.edu

 
 
 
FACULTY
 
 

BIOGRAPHY

More than 10 years of combined teaching and research experience at UC Berkeley as a graduate student, where he earned masters degrees in Economics, Marketing Science, and an interdisciplinary Ph. D. Doctoral work was on the post-Ph.D choices and career outcomes of foreign-born US PhDs in Science & Engineering. Extensive experience in academic research. Worked with several research projects in UC Berkeley both in the fields higher education and transportation research involving the econometric modeling of individual choice behavior. Publications include a forthcoming chapter in “The Ph. D Passport to Multiple Destinations,” edited by Maresi Nerad and Joseph Cerny and papers in international journals including “Transportation Research Record,” “International Higher Education.” Worked with Ponds India Ltd. for around three years as Area Sales Manager, planning, implementing, and controlling the sales of Pond’s products in specified geographical locations in the Southern and Eastern parts of India. Current Teaching interests include International Business, Research Methods, and  Marketing.

INTEREST AREAS
Globalization, Knowledge Economy, International Business, Consumer Behaviour, International Marketing, Econometric Analysis of Individual Choice.

COURSES TAUGHT
International Business (Core)
Retail Management (Elective)
Research Methods (Core)
Principles of Marketing (Core)
International Marketing (Elective)

POSITIONS HELD:
Worked with Ponds for three years as Area Sales Manager, planning, implementing, and controlling the sales of Pond’s products in specified geographical locations in the Southern and eastern parts of India.

SELECTED PUBLICATIONS
Publications include a forthcoming chapter in “The Ph.D: Passport to Multiple Destinations,” edited by Maresi Nerad and Joseph Cerny and papers in several international journals including “Transportation Research Record,” “International Higher Education.”.



 
 
 
 
 
 
 
 
 
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