Journalism has evolved from mere recording of bare facts to in-depth analysis of an emerging situation.Hair-splitting has become the new norm, and bringing out all aspects of an unfolding news within seconds is the name of the game.

At the Department of Mass Communication we train students to use all types of gadgets available to communicate effectively. Not just that, we impart to students the values of communicating properly, and make them realise that they are capable of making a big difference in society.

The studio and laboratory; exchange programmes; internships and placement cells; are all well-equipped to cater to the needs of an ever changing technology-driven media. Campus placements in both the print and broadcast media are now gaining momentum. There are opportunities in new media too, including marketing communication, web communication, and animation. The department has working arrangements with print and broadcast houses, advertising agencies, animation and graphic design industrial units, and public-relation agencies, to assist students get placed.

Research

Teachers and students actively take up research projects in marketing, anthropology, and sociology among others.

A resilient research culture is cultivated at the classroom itself. Graduation, post-graduation, and doctoral students are exposed to an experimental learning process by encouraging them to publish their thesis in high quality peer reviewed, indexed journals. The laboratories are equipped with relevant software for quantitative and qualitative research data analysis.

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