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Journalism has evolved from mere recording of bare facts to in-depth analysis of an emerging situation.Hair-splitting has become the new norm, and bringing out all aspects of an unfolding news within seconds is the name of the game.

At the Department of Mass Communication we train students to use all types of gadgets available to communicate effectively. Not just that, we impart to students the values of communicating properly, and make them realise that they are capable of making a big difference in society.

The studio and laboratory; exchange programmes; internships and placement cells; are all well-equipped to cater to the needs of an ever changing technology-driven media. Campus placements in both the print and broadcast media are now gaining momentum. There are opportunities in new media too, including marketing communication, web communication, and animation. The department has working arrangements with print and broadcast houses, advertising agencies, animation and graphic design industrial units, and public-relation agencies, to assist students get placed.


Teachers and students actively take up research projects in marketing, anthropology, and sociology among others.

A resilient research culture is cultivated at the classroom itself. Graduation, post-graduation, and doctoral students are exposed to an experimental learning process by encouraging them to publish their thesis in high quality peer reviewed, indexed journals. The laboratories are equipped with relevant software for quantitative and qualitative research data analysis.

BA – Captest Question Paper MA – Captest Question Paper



Prevalence in the fast-moving world of communication can only be assured if one has more than just…..


Student spotlight showcases student achievements which emerge from both academic and…..

Faculty Members
Faculty Members

Learn from eminent faculty from across India, with rich teaching, clinical experience…..

Campus Beats
Campus Beats

The Department of Mass Communication works with 75+ media houses and companies to assist with student placement….


The focus is on using research methods to improve the analytical bend of mind of students for the overall well-being of society..


The department organizes and encourages events time to time to indulge the students with the spirit of leadership and creativity through different activities.

Works by Students

Students are encouraged to learn professional skills through internship and constant interaction with industry experts.

Eligibility & Process


B. A. Mass Communication

  • Candidate must have pass the higher secondary school certificate or 10+2 from a recognized board with minimum of 50% marks.
Selection Process

B. A. Mass Communication

  • Due to COVID-19, CAPTEST will now be conducted as online interview

Model Question Paper

2019 2018 2017 2016
How to Apply

Candidates can submit application online. On-line payment is available.


The entrance test is designed to evaluate students from different backgrounds based on their interest, aptitude and potential for adapting to a professional communication course. The sections in each year’s question paper differ according to the discretion of the CAPTEST examiners, but the topics covered always include Current Affairs, Logical Reasoning and English Grammar.

For BA Mass Comm. – 14 Lakhs worth of scholarship available for all eligible students based on entry level performance
(12th Board Marks + Personal Interview)

Program Highlights

  • Curriculum is based on the internationally-acclaimed UNESCO model.
  • Member of International Communication Association
  • Member of Asian Media Information and Communication Centre
  • Seventh Indy’s Education Award for Best Academic Curriculum
  • Infrastructure and service facilities include a modern broadcast studio and labs
  • Student exchange programs with partner Universities abroad
  • Internship and Placement
  • Geared students make a smooth transition from classrooms to the industry.

Campus Beats

Internship and Placements

Placements in media and allied industries are based on portfolio and eligibility. Internship is mandatory as part of the curriculum and the Department provides ample assistance in finding internship. Typically, most of our students are absorbed by the companies offering internship.

Contact Us

For all enquiries related to CAP Test and admission process, please call

Enquiries can also be posted to:

Dept.of Mass Communication,
Amrita Vishwa Vidyapeetham,
Amritanagar Post,
Ettimadai, Coimbatore 641 112.
Tamil Nadu, India.

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