Course Structure

Semester 1

Basics of Advertising

Contemporary Media Scenario

Print Journalism and Writing

Communication and Media Theories

Research Methodology for Communication and Media Studies

Print Journalism and Writing Practice

Cultural Education

Audiography Practice Lab I

Photography Practice Lab I

Videography Practice Lab I

Graphic Design Lab I

Course Structure

Semester 2

Broadcast and online Journalism

Film Studies

Media Ethics and Laws

Scriptwriting/ Writing for Broadcast Media

Amrita Values Programme

Audiography Practice Lab II

Photography Practice Lab II

Videography Practice Lab II

Digital Video Editing

Graphic Design Lab II

Short Film Production (Fiction and Documentary) Lab.

Course Structure

Semester 3

Communication for Development

Media Analysis Techniques

New Media and Web Content

Editing and Designing for Print

Public Relations

Elective

Critical Viewing and Reading Analysis Practice

News Casting, Anchoring and Programme

Presentation Skills

New Media and Web Content Lab

Public Relations Campaign Practical

Reporting, Editing and Lab Journal

Live-in-Labs# / Open Elective*

Video News Production with Mini Project

Course Structure

Semester 4

Internship

Comprehensive and Technical Viva-voce

Project Work

Electives

(Choose One)

Creative Expression in Regional Language

Photo Journalism

Science Communication

Advertising

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

OPEN ELECTIVES

(COMMON TO ALL PG PROGRAMME)

Advanced Statistical Analysis for Research

Basics of PC Software

Computer Hardware and Networking

Consumer Protection Act

Corporate Communication

Design Studies

Disaster Management

Essentials of Cultural Studies

Foundations of Mathematics

Foundations of Quantum Mechanics

Glimpses of Life through Literature

Information Technology in Banking

Knowledge Management

Marketing Research

Media for Social Change

Media Management

Object-Oriented Programming

Painting and Sculpture

Personal Finance

Principles of Advertising

Principles of Packaging

Scripting for RuralBroadcasting

Social Media Website Awareness

Theatre Studies

Writing for Technical Purposes

Yoga and Personal Development

Fundamentals of Legal Awareness

AMRITA VALUES PROGRAMME

(Common to all PG Programme)

Message from Amma’s Life for the Modern World

Lessons from the Ramayana

Lessons from the Mahabharata

Lessons from the Upanishads

Message of the Bhagavad Gita

Life and Message of Swami Vivekananda

Life and Teachings of Spiritual Masters India

Insights into Indian Arts and Literature

Yoga and Meditation

Kerala Mural Art and Painting

Course on Organic Farming and Sustainability

Benefits of Indian Medicinal Systems

Temple Mural Arts in Kerala

Organic Farming in Practice

Ayurveda for Lifestyle Modification

Life Style and Therapy using Yoga

Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.