Course Structure

Semester 1

Communication and Media Theories

Studies in Visual Aesthetics

Research Methodology for Communication and Media Studies

Print Journalism and Writing for Media

Media Ethics and Laws

Basics of Advertising

Audiography Practice Lab I

Photography Practice Lab I

Videography Practice Lab I

Reporting, Editing and Lab. Journal

Graphic Design Lab I

Components of Visual Design Lab.

Cultural Education

Course Structure

Semester 2

Broadcast and online Journalism

Film Studies

Internet and Web Technologies

Elective I (Group A)

Elective II (Group A)

Photography Practice Lab II

Videography Practice Lab II

Film Analysis Lab

Digital Video Editing

Writing for Broadcast and Online Media

Graphic Design Lab. II

Amrita Values Programme

Web Technologies Basics Lab

Course Structure

Semester 3

Corporate Communication and Public Relations

New Media

Elective III (Group B)

Elective IV (Group B)

Short Film Making Techniques Lab

News Casting, Anchoring and Programme Presentation Skills

Public Relations Campaign Practical

Elective Lab. I (Group C)

Elective Lab. II (Group C)

Mini Project

Live-in-Lab.@ / Open Elective*

Course Structure

Semester 4


Comprehensive and Technical Viva-voce

Project Work


(Choose One)

Creative Expression in Regional Language

Photo Journalism

Science Communication


* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.



Advanced Statistical Analysis for Research

Basics of PC Software

Computer Hardware and Networking

Consumer Protection Act

Corporate Communication

Design Studies

Disaster Management

Essentials of Cultural Studies

Foundations of Mathematics

Foundations of Quantum Mechanics

Glimpses of Life through Literature

Information Technology in Banking

Knowledge Management

Marketing Research

Media for Social Change

Media Management

Object-Oriented Programming

Painting and Sculpture

Personal Finance

Principles of Advertising

Principles of Packaging

Scripting for RuralBroadcasting

Social Media Website Awareness

Theatre Studies

Writing for Technical Purposes

Yoga and Personal Development

Fundamentals of Legal Awareness


(Common to all PG Programme)

Message from Amma’s Life for the Modern World

Lessons from the Ramayana

Lessons from the Mahabharata

Lessons from the Upanishads

Message of the Bhagavad Gita

Life and Message of Swami Vivekananda

Life and Teachings of Spiritual Masters India

Insights into Indian Arts and Literature

Yoga and Meditation

Kerala Mural Art and Painting

Course on Organic Farming and Sustainability

Benefits of Indian Medicinal Systems

Temple Mural Arts in Kerala

Organic Farming in Practice

Ayurveda for Lifestyle Modification

Life Style and Therapy using Yoga

Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.