Courses

Post Graduate Programme (for Boys & Girls)

M.A. (Corporate Communication and Advertising) - 2 Years - 4 Semesters


PROGRAM OVERVIEW

Duration:
TWO Years - FOUR Semesters

Eligibility:
Graduation in any discipline with 50% marks and Interview process

COURSE STRUCTURE
Subject to Approval by the Academic council.
Semester 1
Communication and Media Theories
Writing for Mass Media
Research Methodology for Communication and Media Studies
Content Development
Cultural Education
Writing for Mass Media Practice Lab
Photography Practice Lab I
Videography Practice Lab I
Audiography Practice Lab I
Graphic Design Lab I
Content Development Practice Lab

Semester 2
Internet and Web Technologies
Event Management
Corporate Communication
Elective I
Amrita Values Programme
Photography Practice Lab II
Event Management Practice Lab
Creative Copy Writing Practice Lab
Advertising and Corporate Communication Lab
Graphic Design Lab II
Web Technologies Basics Lab

Semester 3
Media Management
Organizational Communication
Marketing Communication
Editing and Designing for Print
Advertising Theory and Practices
Elective II
Editing and Designing Practice
Open Elective*/ Live-in-Labs#
Elective Lab
Mini Project

Semester 4
Comprehensive and Technical Viva Voce
Internship
Project
Electives
ELECTIVES I
Studies in Visual Aesthetics
Visualization and Storyboarding
Corporate Video Production

ELECTIVE II
History of Art
Internet Advertising
Media Ethics and Laws

ELECTIVES LAB
Packaging and Illustration Practical
Elements of Composition Lab
Post Production and Motion Graphics Lab
New Media Advertising

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
OPEN ELECTIVES LIST

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.