Courses

Post Graduate Programme (for Boys & Girls)

M.A. (Visual Media and Communication) - 2 Years - 4 Semesters


PROGRAM OVERVIEW

Duration:
TWO Years - FOUR Semesters

Eligibility:
Graduation in any discipline with 50% marks and Interview process

COURSE STRUCTURE
Subject to Approval by the Academic council.
Semester 1
Communication and Media Theories
Studies in Visual Aesthetics
Research Methodology for Communication and Media Studies
Print Journalism and Writing for Media
Media Ethics and Laws
Basics of Advertising
Cultural Education
Audiography Practice Lab I
Photography Practice Lab I
Videography Practice Lab I
Reporting, Editing and Lab Journal
Graphic Design Lab I
Components of Visual Design Lab
Semester 2
Broadcast and Online Journalism
Film Studies
Internet and Web Technologies
Elective I (Group A)
Elective II (Group A)
Digital Video Editing
Writing for Broadcast and Online Media
Amrita Values Programme
Photography Practice Lab II
Videography Practice Lab II
Film Analysis Lab
Graphic Design Lab II
Web Technologies Basics Lab

Semester 3
Corporate Communication and Public Relations
New Media
Elective III (Group B)
Elective IV (Group B)
News Casting, Anchoring and Programme Presentation Skills
Public Relations Campaign Practical
Elective Lab I (Group C)
Elective Lab II (Group C)
Short Film Making Techniques Lab
Mini Project
Live-in-Labs# / Open Elective*

Semester 4
Comprehensive and Technical Viva Voce
Internship
Project Work
Electives
ELECTIVES I & II (GROUP A)

FILM & VIDEO PRODUCTION STREAM
Visualization and Storyboarding
Media Organization and Management
Screenplay Writing

ADVERTISING STREAM
Principles of Integrated Marketing
Communications
Visualization and Storyboarding
Web Designing and Development

ANIMATION & WEB DESIGNING STREAM Visualization and Storyboarding
Graphics and Animation
Web Designing and Development

CONTENT & WEB AUTHORING STREAM
Content Writing for New Media
Web Designing and Development
E-learning Strategies
ELECTIVES III & IV (GROUP B)

FILM & VIDEO PRODUCTION STREAM
Art Direction for TV and Film
Film Direction
Creative Expression in Regional Languages

ADVERTISING STREAM
Art Direction for TV and Film
Creative Copy Writing for Media
Internet Advertising


ANIMATION & WEB DESIGNING STREAM Responsive Web Designing
Mobile App Designing
Corporate Video Production

CONTENT & WEB AUTHORING STREAM
Creative Expression in Regional Languages
Creative Copy Writing for Media
Responsive Web Designing

ELECTIVE LABS I & II

FILM & VIDEO PRODUCTION STREAM
Basics of Motion Graphics Lab
Creative Expression in Regional Languages Practice Lab
Documentary Film Making
Art Composition Practice Lab
Dramatics

ADVERTISING STREAM
Packaging and Illustration Practical
Television Commercial Practice Lab
Elements of Composition Lab
Advanced Advertising Photography Lab.

ANIMATION & WEB DESIGNING STREAM
Digital Animation Lab
Advanced Web Designing and Content Authoring
Digital Video Compositing Lab
Responsive Web Designing Lab

CONTENT & WEB AUTHORING STREAM
Advanced Web Designing
Creative Expression in Regional Languages Practice Lab
Television Commercial Practice Lab
E-learning and Content Authoring Lab


* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
OPEN ELECTIVES LIST

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.