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Course Structure

Semester 1

Basics of Advertising

Studies in Visual Aesthetics

Visualization and Storyboarding Practice

Components of Visual Design practice

Design and Society

Audiography Lab

Photography Practice

Videography Practice

Graphic Design Lab

Cultural Education

Course Structure

Semester 2

History of Art

Internet Advertising

Creative Copywriting

Elective I

Anatomy and Sketching Practice

Advertising Photography and Digital Design Practice

Research methodology for Communication and Media studies

Digital Video Production Lab

Ad Filmmaking practice

Amrita Values Programme

Course Structure

Semester 3

Brand Management

Intellectual Property Rights for media

Elective II

Advanced Illustration

Typography Practical

Media Advertisement Practice

Packaging Practical

Live in Lab / Open Elective

Mini Project in Visual Media

Life Skills

Course Structure

Semester 4

Comprehensive and Technical Viva Voce


Project Work in Visual Media


Electives I

Design and Entrepreneurship Practice

Public Service Advertising Practice

Social Media and Entrepreneurship Practice

Electives II

Sustainable Designing Practice

Video Production for online media Lab

Product Photography Practice

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.