Course Structure

Semester 1

Basics of Advertising

Communication and Media Theories

Studies in Visual Aesthetics

Research Methodology for Communication and Media Studies

Elements of Composition Lab.

Audiography Practice Lab. I

Photography Practice Lab. I

Videography Practice Lab. I

Graphic Design Lab. I

Cultural Education

Course Structure

Semester 2

History of Art

Media Ethics and Laws

Creative Copywriting for Print and Online Media

Creative Copywriting for Radio and Television

Public Relationse

Digital Video Editing

Amrita Values Programme

Audiography Practice Lab II

Photography Practice Lab II

Videography Practice Lab II

Short Film Production (Fiction and Documentary) Lab

Graphic Design Lab II

Course Structure

Semester 3

Visualization and Storyboarding

Brand Management

Internet Advertising


Illustration Practical

Typography Practical

Visualization and Storyboarding Lab

Media Advertisement Practice Lab

Packaging Practical

Television Commercials and Radio Spots Lab

Live-in-Labs# / Open Elective*

Mini Project

Course Structure

Semester 4

Internship Comprehensive and Technical Viva-voce



Electives (any one)

Web Design and Content Management

Motion Graphics for Film and Television

Creative Expression in Regional Language

Photo Journalism

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.