Duration : TWO Years - FOUR Semesters
Eligibility : Graduation in any discipline with 50% marks.
Basics of Advertising
Communication and Media Theories
Studies in Visual Aesthetics
Research Methodology for Communication and Media Studies
Elements of Composition Lab.
Audiography Practice Lab. I
Photography Practice Lab. I
Videography Practice Lab. I
Graphic Design Lab. I
History of Art
Media Ethics and Laws
Creative Copywriting for Print and Online Media
Creative Copywriting for Radio and Television
Digital Video Editing
Amrita Values Programme
Audiography Practice Lab II
Photography Practice Lab II
Videography Practice Lab II
Short Film Production (Fiction and Documentary) Lab
Graphic Design Lab II
Visualization and Storyboarding
Visualization and Storyboarding Lab
Media Advertisement Practice Lab
Television Commercials and Radio Spots Lab
Live-in-Labs# / Open Elective*
Internship Comprehensive and Technical Viva-voce
Web Design and Content Management
Motion Graphics for Film and Television
Creative Expression in Regional Language
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.
Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.