Courses

Post Graduate Programme (for Boys & Girls)

M.F.A. (VISUAL MEDIA) Applied Art and Advertising - 2 Years - 4 Semesters

PROGRAM OVERVIEW

Duration:
TWO Years - FOUR Semesters

Eligibility:
Graduation in any discipline with 50% marks.

COURSE STRUCTURE
Subject to Approval by the Academic council.
Semester 1
Basics of Advertising
Communication and Media Theories
Studies in Visual Aesthetics
Research Methodology for Communication
and Media Studies
Cultural Education
Elements of Composition Lab
Audiography Practice Lab I
Photography Practice Lab I
Videography Practice Lab I
Graphic Design Lab I

Semester 2
History of Art
Media Ethics and Laws
Creative Copywriting for Print and Online Media
Creative Copywriting for Radio and Television
Public Relations
Digital Video Editing
Amrita Values Programme
Audiography Practice Lab II
Photography Practice Lab II
Videography Practice Lab II
Short Film Production (Fiction and Documentary) Lab
Graphic Design Lab II
Semester 3
Visualization and Storyboarding
Brand Management
Internet Advertising
Elective
Illustration Practical
Typography Practical
Visualization and Storyboarding Lab
Media Advertisement Practice Lab
Packaging Practical
Television Commercials and Radio Spots Lab
Live-in-Labs# / Open Elective*
Mini Project

Semester 4
Internship Comprehensive and Technical Viva-voce Project
Electives (Any One)
Web Design and Content Management
Motion Graphics for Film and Television
Creative Expression in Regional Language
Photo Journalism
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
OPEN ELECTIVES LIST

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.