Duration : TWO Years - FOUR Semesters
Eligibility : Graduation in any discipline with 50% marks.
Basics of Advertising
Studies in Visual Aesthetics
Visualization and Storyboarding Practice
Components of Visual Design practice
Design and Society
Graphic Design Lab
History of Art
Anatomy and Sketching Practice
Advertising Photography and Digital Design Practice
Research methodology for Communication and Media studies
Digital Video Production Lab
Ad Filmmaking practice
Amrita Values Programme
Intellectual Property Rights for media
Media Advertisement Practice
Live in Lab / Open Elective
Mini Project in Visual Media
Comprehensive and Technical Viva Voce
Project Work in Visual Media
Design and Entrepreneurship Practice
Public Service Advertising Practice
Social Media and Entrepreneurship Practice
Sustainable Designing Practice
Video Production for online media Lab
Product Photography Practice
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.
Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.