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Course Structure

Semester 1

Communicative English

Language Paper I

Mass Communication - Theories and Models

Multimedia Graphics and Animation

Introduction to Visual Arts

Technological Foundation for Visual Media

Digital Graphic Designing Practice

Photography Practice

Cultural Education I

Course Structure

Semester 2

Professional Communication

Language Paper II

Print Journalism and Feature Writing

Environmental Science and Sustainability

Basics of Digital Video Production

Basics of Digital Video Production Lab

Introduction to Audio

Audiography Lab

Advanced Digital Designing Practice

Cultural Education II

Course Structure

Semester 3

Life Skills I

Broadcast Journalism

Broadcast Journalism Practice

Web Publishing

Web Publishing Lab

Basics of Animation Lab

Advanced Digital Video Production Lab

Anchoring and Media Presentation Skills

Amrita Value Programme I

Introduction to Advertising

Course Structure

Semester 4

Life Skills II

Film Studies and Analysis

Online Journalism

Elective A

Elective B

Open Elective I

Layout Designing Practice

Current Affairs 1

Amrita Value Programme II

Course Structure

Semester 5

Constitution and Media Ethics

Introduction to Media Organizations

Elective C

Elective D

Open Elective II / Live-in-Lab

Minor Project

Life Skills III

Current Affairs 2

Course Structure

Semester 6

Internship and Portfolio Presentation

Project

Electives

ELECTIVE A (ANY ONE)

Fundamentals of Feature Writing

Introduction to Brand Management

Health Communication

Media & Gender Studies

Introduction to Screenplay writing

ELECTIVE B (ANY ONE)

Introduction to Typography

Public Relations & Corporate Communication

Science Communication

Environmental Journalism

Visualization Techniques for film Making

ELECTIVE C (ANY ONE)

Technical and Professional Writing for MediaPractice

Copy Writing for Advertising Practice

Development-Communicational-Video Production Lab

Advanced Photography Lab

ELECTIVE D (ANY ONE)

Niche Journalism Practice

Art Direction for Advertising Lab

Titling & VFX Lab

Film Appreciation and Analysis Lab

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives

(Common to all UG, Integrated Programme)

Advertising

Basic Statistics

Creative Writing for Beginners

Desktop Support and Services

Development Journalism

Digital Photography

Emotional Intelligence

Essence of Spiritual Literature

Film Theory

Fundamentals of Network Administration

Gender Studies

Glimpses of Indian Economy and Polity

Graphics and Web-designing Tools

Green Marketing

Healthcare and Technology

History of English Literature

Indian Writing in English

Industrial Relations and Labour Welfare

Introduction to Ancient Indian Yogic and Vedic Wisdom

Introduction to Computer Hardware

Introduction to Event Management

Introduction to Media

Introduction to Right to Information Act

Introduction to Translation

Linguistic Abilities

Literary Criticism and Theory

Macro Economics

Managing Failure

Media Management

Micro Economics

Micro Finance, Small Group Management and Cooperatives

New Literatures

Non-Profit Organisation

Personal Effectiveness

Perspectives in Astrophysics and Cosmology

Principles of Marketing

Principles of Public Relations

Science, Society and Culture

Statistical Analysis

Teamwork and Collaboration

The Message of Bhagwad Gita

Understanding Travel and Tourism

Videography

Vistas of English Literature

Web-Designing Techniques

Organic Farming

Basic Legal Awareness on Protection of Women & Rights

AMRITA VALUES PROGRAMME

(Common to all UG, Integrated Programme)

Message from Amma’s Life for the Modern World

Lessons from the Ramayana

Lessons from the Mahabharata

Lessons from the Upanishads

Message of the Bhagavad Gita

Life and Message of Swami Vivekananda

Life and Teachings of Spiritual Masters India

Insights into Indian Arts and Literature

Yoga and Meditation

Kerala Mural Art and Painting

Course on Organic Farming and Sustainability

Benefits of Indian Medicinal Systems

Temple Mural Arts in Kerala

Organic Farming in Practice

Ayurveda for Lifestyle Modification

Life Style and Therapy using Yoga

LANGUAGES

Paper I(Common to all UG, Integrated Programme)

Hindi

Kannada

Malayalam

Tamil

Sanskrit

Paper II(Common to all UG, Integrated Programme)

Hindi

Kannada

Malayalam

Tamil

Sanskrit

Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements. * One of the electives can be a Live-in-labs project done over a period of two semesters.