Course Structure

Semester 1

Communicative English

Language Paper I

Mass Communication - Theories and Models

Multimedia Graphics and Animation

Introduction to Visual Arts

Technological Foundation for Visual Media

Introduction to Photography

Cultural Education I

Multimedia Graphics and Animation Lab I

Course Structure

Semester 2

Professional Communication

Language Paper II

Print Journalism and Feature Writing


Videography and Video Editing I

Environmental Science and Sustainability

Cultural Education II

Photography Lab

Multimedia Graphics and Animation Lab II

Videography and Video Editing Lab I

Course Structure

Semester 3

Life Skills I

Broadcast Journalism

Web Publishing

Videography and Video Editing II

Broadcast Journalism Practice

Introduction to Audio

Introduction to Advertising

Amrita Value Programme I

Multimedia Graphics and Animation Lab III

Videography and Video Editing Lab II

Web Publishing Lab

Course Structure

Semester 4

Life Skills II

Film Studies and Analysis

Web Journalism and Content Writing

Elective A

Elective B

Open Elective I

Anchoring and Media Presentation Skills

Amrita Value Programme II

Current Affairs 1

Audiography Lab

Critical Viewing and Reading Analysis Lab

Video Production Lab

Course Structure

Semester 5

Constitution and Media Ethics

Introduction to Media Organizations

Elective C

Elective D

Open Elective II / Live-in-Lab

Life Skills III

Current Affairs 2

Minor Project (Optional) leading to Paper Publication

Course Structure

Semester 6

Internship and Portfolio Presentation




Development Communication

Introduction to Brand Management

Web Designing


Advertising Case Studies

Niche Journalism

Technical and Professional Writing


Art Direction for Advertising

Public Relations and Corporate Communication

Research Methods for Media Studies


Copy Writing for Advertising

Online Marketing

Short Film Making

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


(Common to all UG, Integrated Programme)


Basic Statistics

Creative Writing for Beginners

Desktop Support and Services

Development Journalism

Digital Photography

Emotional Intelligence

Essence of Spiritual Literature

Film Theory

Fundamentals of Network Administration

Gender Studies

Glimpses of Indian Economy and Polity

Graphics and Web-designing Tools

Green Marketing

Healthcare and Technology

History of English Literature

Indian Writing in English

Industrial Relations and Labour Welfare

Introduction to Ancient Indian Yogic and Vedic Wisdom

Introduction to Computer Hardware

Introduction to Event Management

Introduction to Media

Introduction to Right to Information Act

Introduction to Translation

Linguistic Abilities

Literary Criticism and Theory

Macro Economics

Managing Failure

Media Management

Micro Economics

Micro Finance, Small Group Management and Cooperatives

New Literatures

Non-Profit Organisation

Personal Effectiveness

Perspectives in Astrophysics and Cosmology

Principles of Marketing

Principles of Public Relations

Science, Society and Culture

Statistical Analysis

Teamwork and Collaboration

The Message of Bhagwad Gita

Understanding Travel and Tourism


Vistas of English Literature

Web-Designing Techniques

Organic Farming

Basic Legal Awareness on Protection of Women & Rights


(Common to all UG, Integrated Programme)

Message from Amma’s Life for the Modern World

Lessons from the Ramayana

Lessons from the Mahabharata

Lessons from the Upanishads

Message of the Bhagavad Gita

Life and Message of Swami Vivekananda

Life and Teachings of Spiritual Masters India

Insights into Indian Arts and Literature

Yoga and Meditation

Kerala Mural Art and Painting

Course on Organic Farming and Sustainability

Benefits of Indian Medicinal Systems

Temple Mural Arts in Kerala

Organic Farming in Practice

Ayurveda for Lifestyle Modification

Life Style and Therapy using Yoga


(Common to all UG, Integrated Programme)






Electives listed above are only indicative. Actual offering will depend on the number of students registering for the courses and availability of faculty. School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements. * One of the electives can be a Live-in-labs project done over a period of two semesters.