Under Graduate Programme (for Girls Only)



THREE Years - SIX Semesters

10+2 any stream with 50% marks

Subject to Approval by the Academic council.
Semester 1
Communicative English
Language Paper I
Mass Communication - Theories and Models
Multimedia Graphics and Animation
Introduction to Visual Arts
Technological Foundation for Visual Media
Introduction to Photography
Cultural Education I
Multimedia Graphics and Animation Lab I
Semester 2
Professional Communication
Language Paper II
Print Journalism and Feature Writing
Videography and Video Editing I
Environmental Science and Sustainability
Cultural Education II
Photography Lab
Multimedia Graphics and Animation Lab II
Videography and Video Editing Lab I
Semester 3
Life Skills I
Broadcast Journalism
Web Publishing
Videography and Video Editing II
Broadcast Journalism Practice
Introduction to Audio
Introduction to Advertising
Amrita Value Programme I
Multimedia Graphics and Animation Lab III
Videography and Video Editing Lab II
Web Publishing Lab
Semester 4
Life Skills II
Film Studies and Analysis
Web Journalism and Content Writing
Elective A
Elective B
Open Elective I
Anchoring and Media Presentation Skills
Amrita Value Programme II
Current Affairs 1
Audiography Lab
Critical Viewing and Reading Analysis Lab
Video Production Lab
Semester 5
Constitution and Media Ethics
Introduction to Media Organizations
Elective C
Elective D
Open Elective II / Live-in-Lab
Life Skills III
Current Affairs 2
Minor Project (Optional) leading to Paper Publication
Semester 6
Internship and Portfolio Presentation
Elective A (any one)
Development Communication
Introduction to Brand Management
Web Designing
Elective B (any one)
Advertising Case Studies
Niche Journalism
Technical and Professional Writing
Elective C (any one)
Art Direction for Advertising
Public Relations and Corporate Communication
Research Methods for Media Studies
Elective D (any one)
Copy Writing for Advertising
Online Marketing
Short Film Making
* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.

School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

* One of the electives can be a Live-in-labs project done over a period of two semesters.