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course details

B.B.A. (Bachelor of Business Administration )

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

BBA (Bachelor of Business Administration) at AMRITA adopts application oriented teaching methodology. An updated and contemporary syllabus encourages students to explore the new dimensions of knowledge. Employability prospects are enhanced through value added courses.


Course Structure
  • Communicative English
  • Language Paper I
  • Principles of Management
  • Financial Accounting
  • Business and MIS
  • Basic Concepts of Mathematics
  • Business and MIS Lab.
  • Cultural Education I
  • Professional Communication
  • Language Paper II
  • Business Organization and Systems
  • Business Economics
  • Environmental Science and Sustainability
  • Business Laws
  • Business Statistics
  • Cultural Education II
  • Organisational Behaviour
  • Introduction to Marketing Management
  • Banking and Insurance
  • Cost and Management Accounting
  • Indian Constitution
  • Quantitative Techniques
  • Life Skills I
  • Amrita Values Programme I
  • Advanced Marketing Management
  • Basics of Human Resources Management
  • Introduction to Research Methods
  • Leadership Management
  • Financial Administration
  • Production and Operations Management
  • Open Elective A*
  • Life Skills II
  • Amrita Values Programme II
  • Principles of International Business
  • Business Ethics and Corporate Social Responsibility
  • Introduction to Retail Management
  • Taxation - Law and Practice
  • Elective A
  • Live-in-Lab.# / Open Elective B*
  • Minor Project
  • Life Skills III
  • Entrepreneurship Development
  • Introduction to Strategic Management
  • Project Management
  • Sustainable Business Administration
  • Elective B
  • Elective C
  • Project
Electives
ELECTIVE A (Any One)
  • Financial Services and Markets
  • Logistics and Supply Chain Management
  • Rural Marketing
  • Sales and Distribution Management
ELECTIVE B & C (Any Two)
  • Integrated Advertising and Branding
  • Communication for Managers
  • Customer Relationship Management
  • Web-based Marketing
  • Principles of Export Management
  • Travel and Tourism Management
  • E-Commerce and ERP
  • Product and Brand Management

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India