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course details

B.B.A. (Bachelor of Business Administration )

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

BBA (Bachelor of Business Administration) at AMRITA adopts application oriented teaching methodology. An updated and contemporary syllabus encourages students to explore the new dimensions of knowledge. Employability prospects are enhanced through value added courses.

Course Structure *
*Curriculum is due for revision, subject to approval from academic council.
  • Communicative English
  • Language Paper I
  • Principles of Management
  • Financial Accounting
  • Business and MIS
  • Mathematics for Business
  • Business and MIS Lab.
  • Cultural Education I
  • Professional Communication
  • Language Paper II
  • Introduction to Marketing Management
  • Banking and Insurance
  • Environmental Science and Sustainability
  • Business Organisation and Systems
  • Business Statistics and operations research
  • Cultural Education II
  • Organisational Behaviour
  • Operations Management
  • Organisational Behaviour
  • Operations Management
  • Cost and Management Accounting
  • Human Resources Management
  • Life Skills I
  • Amrita Values Programme I
  • Mercantile Laws
  • Introduction to Research Projects
  • Principles of Financial Management
  • Income Tax Law and Practise
  • Open elective */ Live-in Lab
  • Elective 1
  • Elective 2
  • Life Skills II
  • Amrita Values Programme II
  • Business Ethics and Corporate Social Responsibility
  • Introduction to Strategic Management
  • Live-in-Lab.@ /Open Elective B*
  • Elective 3
  • Elective 4
  • Life Skills III
  • Summer Internship in Industry
  • Principles of International Business
  • Elective 5
  • Elective 6
  • Project
  • Entrepreneurship Development
Note: Students are allowed to pick 3 Streams from the 5 given below

  • Air Cargo Logistics Management
  • Fundamentals of Logistics
  • Introduction to Shipping
  • Legal Principles of Logistics and Shipping Business
  • Logistics and Supply Chain Management
  • Logistics Information System
  • Retail Logistics
  • Warehousing and Inventory Management

  • International E-Commerce
  • Introduction to E-Commerce Logistics
  • MIS for E-commerce
  • Packaging for E-Commerce
  • Principles of Cataloguing
  • Regulatory Environment of E-Commerce
  • Transporation for E-Commerce

  • Advertising and Sales Promotion
  • Consumer Behaviour and Market Research
  • Digital Media Laws
  • Digital Services Marketing
  • E-Commerce and Enterprise Resource Planning
  • Introduction to Digital Marketing
  • Social Media Marketing
  • Web Tech and E-Commerce
  • Communication for Managers
  • Export and Import Mangement
  • Hospital Management
  • Introduction to Business Analytics
  • Introduction to Organisational Behaviour
  • Introduction to Retail Management
  • Sustainable Business Administration
  • Total Quality Management
  • Travel and Toursism Management

  • Corporate Finance
  • Entrepreneurial Finance
  • Forensic Accounting and Fraud Management
  • Introduction to International Finance
  • Investment Management
  • Personal Financial Planning
  • Project Finance
  • Public Finance

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India