Welcome to Amrita Mysuru Campus

course details


Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for who have passed their higher secondary examinations. Visual media now plays a vital role in marketing, promotions, entertainment.

To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.

Course Structure
  • Communicative English
  • Language Paper I
  • Mass Communication - Theories and Models
  • Multimedia Graphics and Animation
  • Introduction to Visual Arts
  • Technological Foundation for Visual Media
  • Introduction to Photography
  • Cultural Education I
  • Multimedia Graphics and Animation Lab I
  • Professional Communication
  • Language Paper II
  • Print Journalism and Feature Writing
  • Photography
  • Videography and Video Editing I
  • Environmental Science and Sustainability
  • Cultural Education II
  • Photography Lab
  • Multimedia Graphics and Animation Lab II
  • Videography and Video Editing Lab I
  • Life Skills I
  • Broadcast Journalism
  • Introduction to Advertising
  • Web Publishing
  • Videography and Video Editing II
  • Broadcast Journalism Practice
  • Multimedia Graphics and Animation Lab. 3
  • Videography and Video Editing Lab. II
  • Web Publishing Lab
  • Amrita Value Programme I
  • Introduction to Audio
  • Life Skills II
  • Film Studies and Analysis
  • Web Journalism and Content Writing
  • Elective A
  • Elective B
  • Open Elective I
  • Anchoring and Media Presentation Skills
  • Audiography Lab.
  • Critical Viewing and Reading Analysis Lab.
  • Video Production Lab.
  • Amrita Value Programme II
  • Current Affairs 1
  • Constitution and Media Ethics
  • Introduction to Media Organizations
  • Elective C
  • Elective D
  • Open Elective II / Live-in-Lab.
  • Minor Project (Optional)
  • leading to Paper Publication
  • Life Skills III
  • Current Affairs 2
  • Internship and Portfolio Presentation
  • Project
ELECTIVE A (any one)
  • Development Communication
  • Introduction to Brand Management
  • Web Designing

ELECTIVE B (any one)
  • Advertising Case Studies
  • Introduction to Niche Journalism
  • Technical and Professional Writing
ELECTIVE C (any one)
  • Art Direction for Advertising
  • Public Relations and Corporate Communication
  • Research Methods for Media Studies

ELECTIVE D (any one)
  • Copy Writing for Advertising
  • Online Marketing
  • Short Film Making

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview
Core Subjects included:
  • Photography
  • Videography
  • Audio - Video Productions
  • Print & Broadcast Journalism
  • Shortfilm & Documentary films
  • Advertising
  • Online Advertising
  • Graphic / Web Designing
  • Branding
  • Film Studies
  • Screen Writing
  • Anchoring
  • 2D Animation, etc.
job profiles suitable for are:
  • Photographer
  • Videographer
  • Ad Film Maker
  • Direction
  • Reporter
  • Journalist
  • Programme producer
  • Graphic/Web Designer
  • 2D Animator
  • Audio Video Editor
  • SEO Expert & many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India