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course details


Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for who have passed their higher secondary examinations. Visual media now plays a vital role in marketing, promotions, entertainment.

To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.

Course Structure *
*Curriculum is due for revision, subject to approval from academic council.
  • Communicative English
  • Mass Communication - Theories and Models
  • Multimedia Graphics and Animation
  • Introduction to Visual Arts
  • Technological Foundation for Visual Media
  • Photography Practice
  • Cultural Education I
  • Digital Graphic Designing Practice
  • Professional Communication
  • Language Paper II
  • Print Journalism and Feature Writing
  • Environmental Science and Sustainability
  • Basics of Digital Video Production
  • Basics of Digital Video Production Lab
  • Introduction to Audio
  • Audiography Lab.
  • Advanced Digital Designing Practice
  • Cultural Education II
  • Life Skills I
  • Broadcast Journalism
  • Broadcast Journalism Practice
  • Web Publishing
  • Web Publishing Lab
  • Basics of Animation Lab
  • Advanced Digital Video Production Lab
  • Anchoring and Media Presentation Skills
  • Amrita Value Programme I
  • Introduction to Advertising
  • Life Skills II
  • Film Studies and Analysis
  • Online Journalism
  • Elective A
  • Elective B
  • Open Elective I
  • Layout Designing Practice
  • Current Affairs 1
  • Amrita Value Programme II
  • Constitution and Media Ethics
  • Introduction to Media Organizations
  • Elective C
  • Elective D
  • Open Elective II / Live-in-Lab.
  • Minor Project
  • lLife Skills III
  • Current Affairs 2
  • Internship and Portfolio Presentation
  • Project
ELECTIVE A (any one)
  • Fundamentals of Feature Writing
  • Introduction to Brand Management
  • Health Communication
  • Media & Gender Studies
  • Introduction to Screenplay writing

ELECTIVE B (any one)
  • Introduction to Typography
  • Public Relations & Corporate Communication
  • Science Communication
  • Environmental Journalism
  • Visualization Techniques for film Making
ELECTIVE C (any one)
  • Technical and Professional Writing for Media Practice
  • Copy Writing for Advertising Practice
  • Development-Communicational-Video Production Lab
  • Advanced Photography Lab

ELECTIVE D (any one)
  • Niche Journalism Practice
  • Art Direction for Advertising Lab Titling & VFX Lab Film Appreciation and Analysis Lab
  • Art Direction for Advertising Lab
  • Titling & VFX Lab
  • Film Appreciation and Analysis Lab

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview
Core Subjects included:
  • Photography
  • Videography
  • Audio - Video Productions
  • Print & Broadcast Journalism
  • Shortfilm & Documentary films
  • Advertising
  • Online Advertising
  • Graphic / Web Designing
  • Branding
  • Film Studies
  • Screen Writing
  • Anchoring
  • 2D Animation, etc.
job profiles suitable for are:
  • Photographer
  • Videographer
  • Ad Film Maker
  • Direction
  • Reporter
  • Journalist
  • Programme producer
  • Graphic/Web Designer
  • 2D Animator
  • Audio Video Editor
  • SEO Expert & many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India