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course details

Integrated B.Sc. - M.Sc. in Visual Communication

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 5 years (10 Semesters)

A five year Integrated B Sc-M Sc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide opportunity for self-employment.

The rapid growth in media and communication industry and high potential for employment requires trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, UI UX Designing, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.

The Integrated Five Year Masters Programme which at the UG level lends exposure to a wide range of subjects related to the field of media and communication is designed meticulously to offer two streams at the PG level – Digital Film Making and Media Production, and Animation and Design – out of which a student chooses any one as specialization.

The availability of a professional quality broadcast studio with high end MAC machine, powered monitor speakers, separate audio-video suite, high end audio-video interface, fully air conditioned acoustic cabins, professional cameras and mixers, audio booth and lighting console etc., provides students with hands-on experience. Easy accessibility to ICT enabled digital lab with high end configuration systems with a system- student ratio of 1:1 gives the much needed practical exposure.


Course Structure *
*Curriculum is due for revision, subject to approval from academic council.
  • Communicative English
  • Language Paper I
  • Introduction to Communication
  • Introduction to Multi-Media Graphics
  • Introduction to Visual Arts
  • Photography and Photo Journalism
  • Digital Imaging Lab
  • Photography Lab
  • Cultural Education I
  • Professional Communication
  • Language Paper II
  • Anchoring and Media Presentation Skills Lab.
  • Print Journalism
  • Script Writing Practice
  • Environmental Science and Sustainability
  • Media Evolution
  • Digital Illustrations Lab.
  • Content Writing & Design-Practice
  • Cultural Education – II
  • Digital Video Production
  • Drawing and Sketching Practice
  • Fundamentals of Advertising
  • Radio and Television Journalism
  • Web Publishing
  • Audio-Video Production Lab.
  • Web Publishing Lab.
  • Life Skills I
  • Amrita Values Programme I
  • Journalism in Digital Era
  • Event Management
  • Elective A
  • Elective B
  • Open Elective A*
  • Introduction to 2D Animation Practice
  • Advanced Video-Production Lab.
  • Life Skills II
  • Amrita Values Programme II
  • Fundamentals of Media Management
  • Media Laws and Ethics
  • Elective C
  • Elective D
  • Online Promotion Practice
  • Advanced 2D Animation Practice
  • Live-in-Lab@/ Open Elective B*
  • Life Skills III
  • MinorProject
  • Portfolio Presentation
  • Project I (UG Level)
  • Project (for Exit Option students)
  • Internship (for Exit Option students)
  • Introduction to Communication Theories
  • Media Research Methods
  • Audio Visual Technology
  • Culture and Entertainment Media
  • Film Studies and Appreciation
  • Advanced Digital Imaging Lab.
  • Professional Photography Lab.
  • Audio - Video Production and Editing Lab.
  • Cultural Education
  • Film Direction and Screenplay Writing Practice
  • Laws and Ethics for Media
  • Elective I
  • Writing for Media Practice
  • Documentary Film Making Practice
  • Television Programme Production Practice
  • Stop - Motion Film Making Practice
  • Advanced Digital Illustrations Lab.
  • Theories of Visual Analysis
  • Media Management and Economics
  • Art Direction for Film making Practice
  • Dramatic Performance for film making
  • Elective II
  • Digital Film Making Lab
  • Advertisement Production Lab.
  • Online Promotions Lab.
  • Open Elective / Live-n-Lab
  • Mini Project (in DFM)
  • Internship
  • Portfolio Presentation
  • Project (in DFM)
  • Introduction to Animation Film Making
  • Introduction to Communication Theories
  • Introduction to Visual Designing
  • Components of Visual Design Practice
  • Digital Film Making Practice
  • Media Research Methods
  • 3D Modelling & Texturing Lab
  • 2D sketching and Animation Lab
  • Photo Editing & Designing Lab.
  • Photography and Lighting Practice
  • Introduction to UI UX Designing
  • Creative Advertising & Branding
  • Web Designing and Developing
  • Advanced 2d animation and E-learning Practice
  • 3D Animation - Lighting & Rendering Practice
  • VFX lab
  • UI UX Designing Practice
  • Illustration & Designing Lab
  • Page Layout Designing Lab
  • Photography Practice Lab II
  • Introduction to Responsive Web Designing
  • Intellectual Property Rights for Media
  • Advanced 3D Animation - Rigging & Animation Practice
  • Motion Graphics Lab
  • Responsive Web Designing Lab
  • Elective A
  • Digital Marketing and Promotion Lab
  • Compositing & Colour Correction Lab
  • Live in Lab / Open Elective*
  • Mini Project (in Animation & Design)
  • Comprehensive and Technical Viva Voce
  • Internship
  • Project (in Animation & Design)
Electives
UG ELECTIVES
ELECTIVE A
  • Fundamentals of Feature Writing
  • Introduction to Brand Management
  • Health Communication
  • Media & Gender Studies
  • Introduction to Screenplay writing


ELECTIVE B
  • Introduction to Typography
  • Public Relations & Corporate Communication
  • Science Communication
  • Environmental Journalism
  • Visualization Techniques for film Making


ELECTIVE C
  • Technical and Professional Writing for Media Practice
  • Copy Writing for Advertising Practice
  • Development-Communicational-Video Production Lab
  • Advanced Photography Lab


ELECTIVE D
  • Niche Journalism Practice
  • Art Direction for Advertising Lab
  • Titling & VFX Lab
  • Film Appreciation and Analysis Lab


PG ELECTIVES
DIGITAL FILM MAKING & MEDIA PRODUCTION STREAM
ELECTIVE I
  • Advanced Photography Lab.
  • Digital Compositing & Color Correction Lab
  • UI/UX Designing Practice


ELECTIVE II
  • Sound Designing & Mastering Practice
  • Introduction to 2D Animation Film Making Practice
  • Corporate Film Production Lab


ANIMATION & DESIGN STREAM
ELECTIVE A
  • Typography Practical
  • Packaging Practice Lab
  • Advertising Photography and Digital Design Practice



* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview
Core Subjects included:
  • Journalism
  • Print Journalism
  • Broadcast Journalism
  • Business Journalism
  • Web Journalism
  • Photo Journalism
  • Photography
  • Videography
  • Audio - Video Productions
  • Shortfilm & Documentary films making
  • Film Studies
  • Screen Writing
  • Anchoring
  • Professional Communication
  • Event Management
  • Online Promotion
  • Graphic / Web Designing
  • 2D/3D Animation
  • Motion Graphics & VFX
  • Anatomy Study
  • Stop Motion Animation
  • Sketching and Shading, etc.
job profiles suitable for are:
  • UI/UX Designer
  • Visualizer
  • Graphic/Web Designer
  • 2D & 3D Animator
  • VFX Artist
  • Direction
  • Sound Designer
  • Video Editor
  • Art Director
  • Script Writer
  • Story Board Designer
  • Ad Film Maker
  • SEO Expert
  • Photographer
  • Reporter Journalist
  • Programme producer & many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India