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course details

Integrated B.Sc. - M.Sc. in Visual Communication

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 5 years (10 Semesters)

A five year Integrated B Sc-M Sc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide opportunity for self-employment.

The rapid growth in media and communication industry and high potential for employment requires trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.

The Integrated Five Year Masters Programme which at the UG level lends exposure to a wide range of subjects related to the field of media and communication is designed meticulously to offer two streams at the PG level – Digital Film Making and Media Production, and 3d Animation and VFX – out of which a student chooses any one as specialization.

The availability of a professional quality broadcast studio with high end MAC machine, powered monitor speakers, separate audio-video suite, high end audio-video interface, fully air conditioned acoustic cabins, professional cameras and mixers, audio booth and lighting console etc., provides students with hands-on experience. Easy accessibility to ICT enabled digital lab with high end configuration systems with a system- student ratio of 1:1 gives the much needed practical exposure.

Course Structure
  • Communicative English
  • Language Paper I
  • Introduction to Communication
  • Introduction to Multi-Media Graphics
  • Media Evolution
  • Photography and Photo Journalism
  • Digital Imaging Lab
  • Photography Lab
  • Cultural Education I
  • Professional Communication
  • Language Paper II (Hindi/Kannada/Malayalam/Sanskrit)
  • Introduction to Visual Arts
  • Print Journalism
  • Script Writing
  • Content Writing
  • Environmental Science and Sustainability
  • News Editing and Design Lab
  • Digital Illustrations Lab
  • Cultural Education – II
  • Radio and Television Journalism
  • Fundamentals of Advertising
  • Web Publishing
  • Audio-Video Production – I
  • Drawing and Sketching
  • Web Publishing Lab
  • Video-Production Practice
  • Audio Production Lab
  • Life Skills – I
  • Amrita Value Program – I
  • Development Communication
  • Event Management
  • Anchoring and Media Presentation Skills Lab
  • Introduction to 2D Animation Practice I
  • Video-Production II Lab
  • Life Skills – II
  • Elective A
  • Elective B
  • Open Elective A*
  • Amrita Value Program – II
  • Fundamentals of Media Management
  • Media Laws and Ethics – I
  • Online Promotion - Practice
  • Live-in-Lab / Open Elective B
  • Life Skills III
  • Advanced 2D Animation Practice II
  • Minor Project
  • Elective C
  • Elective D
  • Life Skills – III
  • Elective E
  • Elective F
  • Portfolio Presentation
  • Project
  • Project (for Exit Option students)
  • Communication Theories
  • Communication Research Method
  • Media Laws and Ethics
  • Media Economics and Management
  • Audio and Video Production II
  • Professional Photography - Lab
  • Audio Production and Editing Lab
  • Video Production and Editing Lab
  • Advanced Digital Imagery Lab
  • Advanced Digital Illustrations Lab
  • History and Development of Cinema
  • Culture and Entertainment Media
  • Theories of Visual Analysis
  • Television News Production
  • Writing for Media
  • Short Film Making Practice (Lab)
  • Advanced Photography Lab
  • Television Programme Production Practice (Lab)
  • Radio Programme Production Practice (Lab)
  • Anchoring for Media Practice (Lab)
  • Film Studies and Appreciation
  • Film Production and Management
  • Integrated Marketing Communication
  • Advertising for Media
  • Screen Writing
  • Digital Film Making
  • Documentary Film Making Practice (Lab)
  • Advertisement Production Lab
  • Online Promotions - Lab
  • Event Management Practice (Lab)
  • Mega Project
  • Viva-voce
  • Internship
  • Communication Theories
  • Communication Research Method
  • Media Laws and Ethics
  • Media Economics and Management
  • Anatomy Study
  • Stop Motion Animation
  • Professional Photography - Lab
  • Advanced Digital Imagery
  • Advanced Digital Illustrations
  • Sketching and Shading
  • Basics of Pre Production
  • 3D Animation Pipeline
  • Concepts of Animation
  • Audio – Video Production
  • 3D Modeling and Texturing
  • Rotoscope / Wire Removal
  • Motion Graphics & Camera Tracking
  • Dynamics
  • Voice Modulation & Dubbing for Animation
  • Online Promotions
  • 3D Lighting & Rendering
  • Rigging
  • 3D- Animation
  • VFX Compositing
  • SFX and Re-recording
  • Mini Project (VFX)
  • Mini Project ( 3D)
  • Mega Project
  • Viva-voce
  • Internship
  • Fundamentals of Feature Writing
  • Introduction to Technical Writing
  • Public Relations and Corporate Communication

  • Introduction to Brand Management
  • Introduction to Niche Journalism
  • Film Appreciation – Theory and analysis

  • Advertisement Film Making Practice
  • Documentary Film Making Practice
  • Short film Making Concepts (Fiction) Practice
  • Anchoring for Radio RJ Practice
  • Anchoring for Television VJ Practice
  • Web Designing

  • Writing for New Media
  • Public Relations and Corporate Communication

  • Advertising Case Studies

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview
Core Subjects included:
  • Journalism
  • Print Journalism
  • Broadcast Journalism
  • Business Journalism
  • Web Journalism
  • Photo Journalism
  • Photography
  • Videography
  • Audio - Video Productions
  • Shortfilm & Documentary films making
  • Film Studies
  • Screen Writing
  • Anchoring
  • Professional Communication
  • Event Management
  • Online Promotion
  • Graphic / Web Designing
  • 2D/3D Animation
  • Motion Graphics & VFX
  • Anatomy Study
  • Stop Motion Animation
  • Sketching and Shading, etc.
job profiles suitable for are:
  • UI/UX Designer
  • Visualizer
  • Graphic/Web Designer
  • 2D & 3D Animator
  • VFX Artist
  • Direction
  • Sound Designer
  • Video Editor
  • Art Director
  • Script Writer
  • Story Board Designer
  • Ad Film Maker
  • SEO Expert
  • Photographer
  • Reporter Journalist
  • Programme producer & many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India