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course details

M.A. (Visual Media and Communication)
Advertising, Graphic/Web Designing , Content Authoring

Eligibility: Graduation in any discipline with 50% marks

Programme Duration: 2 years (4 Semesters)

A uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media.


Streams Offered:*

FILM & VIDEO PRODUCTION STREAM
ADVERTISING STREAM
ANIMATION & WEB DESIGNING STREAM
CONTENT & WEB AUTHORING STREAM
*Out of which a student chooses any one as specialization.


Course Structure
  • Communication and Media Theories
  • Studies in Visual Aesthetics
  • Research Methodology for Communication and Media Studies
  • Print Journalism and Writing for Media
  • Media Ethics and Laws
  • Basics of Advertising
  • Cultural Education
  • Audiography Practice Lab I
  • Photography Practice Lab I
  • Videography Practice Lab I
  • Reporting, Editing and Lab Journal
  • Graphic Design Lab I
  • Components of Visual Design Lab
  • Broadcast and Online Journalism
  • Film Studies
  • Internet and Web Technologies
  • Elective I (Group A)
  • Elective II (Group A)
  • Digital Video Editing
  • Writing for Broadcast and Online Media
  • Amrita Values Programme
  • Photography Practice Lab II
  • Videography Practice Lab II
  • Film Analysis Lab
  • Graphic Design Lab II
  • Web Technologies Basics Lab
  • Corporate Communication and Public Relations
  • New Media
  • Elective III (Group B)
  • Elective IV (Group B)
  • News Casting, Anchoring and Programme Presentation Skills
  • Public Relations Campaign Practical
  • Elective Lab I (Group C)
  • Elective Lab II (Group C)
  • Short Film Making Techniques Lab
  • Mini Project
  • Live-in-Labs# / Open Elective*
  • Internship
  • Comprehensive and Technical Viva-voce
  • Project Work

Electives
ELECTIVES I & II (GROUP A)
  • FILM & VIDEO PRODUCTION STREAM

    Visualization and Storyboarding
  • Media Organization and Management
  • Screenplay Writing

  • ADVERTISING STREAM

    Principles of Integrated Marketing Communications
  • Visualization and Storyboarding
  • Web Designing and Development

  • ANIMATION & WEB DESIGNING STREAM

    Visualization and Storyboarding
  • Graphics and Animation
  • Web Designing and Development

  • CONTENT & WEB AUTHORING STREAM

    Content Writing for New Media
  • E-learning Strategies
  • Web Designing and Development


ELECTIVES LAB I & II (GROUP C)
  • FILM & VIDEO PRODUCTION STREAM

    Basics of Motion Graphics Lab
  • Creative Expression in Regional Languages Practice Lab
  • Documentary Film Making
  • Art Composition Practice Lab
  • Dramatics

  • ADVERTISING STREAM

    Packaging and Illustration Practical
  • Television Commercial Practice Lab
  • Elements of Composition Lab
  • Advanced Advertising Photography Lab.

ELECTIVES III & IV (GROUP B)
  • FILM & VIDEO PRODUCTION STREAM

    Art Direction for TV and Film
  • Film Direction
  • Creative Expression in Regional Languages

  • ADVERTISING STREAM

    Art Direction for TV and Film
  • Creative Copy Writing for Media
  • Internet Advertising


  • ANIMATION & WEB DESIGNING STREAM

    Responsive Web Designing
  • Mobile App Designing
  • Corporate Video Production

  • CONTENT & WEB AUTHORING STREAM

    Creative Expression in Regional Languages
  • Creative Copy Writing for Media
  • Responsive Web Designing



  • ANIMATION & WEB DESIGNING STREAM

    Digital Animation Lab
  • Advanced Web Designing and Content Authoring
  • Digital Video Compositing Lab
  • Responsive Web Designing Lab

  • CONTENT & WEB AUTHORING STREAM

    Advanced Web Designing
  • Creative Expression in Regional Languages Practice Lab
  • Television Commercial Practice Lab
  • E-learning and Content Authoring Lab

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

Course Overview
Core Subjects included:
  • Graphic Designing
  • Packaging and Illustration
  • Integrated Marketing Communications
  • Internet Advertising
  • Corporate Communication
  • Public Relations
  • Art Direction
  • Responsive Web Designing
  • Mobile App Designing
  • E-learning Strategies
  • Media Studies
  • Visualization and Storyboarding
  • Photography
  • Videography
  • Audio - Video Productions
  • Print Journalism
  • Writing for Media
  • Broadcast and Online Journalism
  • News Casting & Anchoring
  • Short Film Making
  • Screenplay Writing
  • Media Ethics
  • Digital Video Compositing
  • Film Studies
  • Film Direction
  • Corporate Video Production, etc.
job profiles suitable for are:
  • UI/UX Designer
  • Visualizer
  • Graphic/Web Designer
  • Art Director
  • Ad Copy writer
  • Online Promoter
  • E-learning Designer
  • Audio/Video Editor
  • VFX Artist
  • SEO Expert
  • Photographer
  • Videographer
  • Animator
  • Film Director
  • Sound Designer
  • Script Writer
  • Ad Film Maker
  • Reporter
  • Journalist
  • Programme producer, and many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India