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course details

M.A. (Visual Media and Communication)
Advertising, Graphic/Web Designing , Content Authoring

Eligibility: Graduation in any discipline with 50% marks

Programme Duration: 2 years (4 Semesters)

A uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media.

Course Structure *
*Curriculum is due for revision, subject to approval from academic council.
  • Communication and Media Theories Studies in Visual Aesthetics
  • Aspects of Journalism: Print, Broadcast & Online
  • Fundamentals of Creative Advertising
  • Audiography Lab
  • Photography Practice
  • Videography Practice
  • Graphic Design Lab
  • Cultural Education
  • Research Methodology for Communication and Media Studies
  • Film Studies
  • Film Analysis and Appreciation Lab.
  • Elective I
  • Digital Video Production Lab
  • Writing Practice for Mass Media
  • Programme Casting, Anchoring and Presentation Skills
  • Media Laws, Ethics and Policies
  • Amrita Values Programme
  • Corporate Communication and Public Relations
  • Public Relations Campaign Practical
  • Elective II
  • TV Commercial Production Practice
  • New Media and Web Technologies Basics Lab.
  • Photo Imaging & Designing Lab.
  • Mini Project
  • Live-in-Lab.@ / Open Elective*
  • Life Skills
  • Comprehensive and Technical Viva Voce
  • Internship
  • Project in Media & Communication

  • Creative Expression Practice in English & Regional Languages
  • Corporate Video Production Lab
  • Packaging and Illustration Practical
  • Advanced Ad Photography Lab.
  • Digital Video Compositing Lab.
  • Responsive Web Designing Lab.
  • Screenplay Writing Techniques
  • Documentary Film Making Practice

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

Course Overview
Core Subjects included:
  • Graphic Designing
  • Integrated Marketing Communications
  • Corporate Communication
  • Public Relations
  • Responsive Web Designing
  • Media Studies
  • Visualization and Storyboarding
  • Photography
  • Videography
  • Audio - Video Productions
  • Print Journalism
  • Writing for Media
  • Broadcast and Online Journalism
  • News Casting & Anchoring
  • Short Film Making
  • Screenplay Writing
  • Media Ethics
  • Digital Video Compositing
  • Film Studies
  • Film Direction
  • Corporate Video Production, etc.
job profiles suitable for are:
  • Visualizer
  • Graphic Designer
  • Art Director
  • Ad Copy writer
  • Audio/Video Editor
  • VFX Artist
  • Photographer
  • Videographer
  • Film Director
  • Sound Designer
  • Script Writer
  • Ad Film Maker
  • Reporter
  • Journalist
  • Programme producer, and many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India