Welcome to Amrita Mysuru Campus

course details

M.A. (Journalism and Mass Communication)
Video Production, Broadcasting & Journalism

Eligibility: Graduation in any discipline with 50% marks

Programme Duration: 2 years (4 Semesters)

The program offers specialization in Mass Communication and Journalism. This course imparts conceptual modes of understanding critically, how the society is liaised by the media world.

A comprehensive training in both technical skills and critical analysis of the media spectrum is transduced to the prospective students. The course stimulates the students to become PROs, creative heads, competitive directors and producers in the film fraternity and advertising agencies by nurturing and augmenting the video production and broadcasting skills in the students.

Course Structure *
*Curriculum is due for revision, subject to approval from academic council.
  • Basics of Advertising
  • Contemporary Media Scenario
  • Print Journalism and Writing
  • Communication and Media Theories
  • Research Methodology for Communication and Media Studies
  • Print Journalism and Writing Practice
  • Cultural Education
  • Audiography Practice Lab I
  • Photography Practice Lab I
  • Videography Practice Lab I
  • Graphic Design Lab I
  • Broadcast and online Journalism
  • Film Studies
  • Media Ethics and Laws
  • Scriptwriting/ Writing for Broadcast Media
  • Amrita Values Programme
  • Audiography Practice Lab II
  • Photography Practice Lab II
  • Videography Practice Lab II
  • Digital Video Editing
  • Graphic Design Lab II
  • Short Film Production (Fiction and Documentary) Lab.
  • Communication for Development
  • Media Analysis Techniques
  • New Media and Web Content
  • Editing and Designing for Print
  • Public Relations
  • Elective
  • Critical Viewing and Reading Analysis Practice
  • News Casting, Anchoring and Programme Presentation Skills
  • New Media and Web Content Lab
  • Public Relations Campaign Practical
  • Reporting, Editing and Lab Journal
  • Live-in-Labs# / Open Elective*
  • Video News Production with Mini Project
  • Internship
  • Comprehensive and Technical Viva-voce
  • Project Work

  • Creative Expression in Regional Language
  • Photo Journalism

  • Science Communication
  • Advertising

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

Course Overview
Core Subjects included:
  • Journalism
  • Broadcast Journalism
  • Business Journalism
  • Web Journalism
  • Photo Journalism
  • Anchoring
  • Advertising
  • Communication & Media Theories
  • Public Relations
  • Research
  • New Media
  • News Casting
  • Photography
  • Video News Production
  • Videography
  • Film Studies
  • Content writing
  • Shortfilm & Documentary films, etc.
job profiles suitable for are:
  • Photographer
  • Videographer
  • Shortfilm & Documentary film maker
  • Direction
  • Reporter
  • Journalist
  • Audio Video Editor
  • Programme producer
  • Content writer & many more...

Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a knowledge society through its unique value-added education system

Dr. A.P.J. Abdul Kalam
Former President of India