The Entrepreneurship track at VDIYUT 2K14 included a workshop and a boot camp on consecutive days. The workshop were highly interactive and combined presentations, videos, critical analysis and real-life examples. Boot Camp participants received a compressed training in developing the plans for the most important social businesses that could help India's villages. These plans also had to be viable as a business.


Amrita TBI conducted Social Entrepreneurship Workshop on Jan 31st and Feb 1st 2014 as part of Vidyut 2k14 - National level Multifest.

The Topics covered were

  1. Case Studies of Social Businesses in Action
    • Overview of the Concept of Social Business
    • Case Studies
  2. Tools for Formulating Your Social Business Model
    • What is your business idea? How does it solve a particular social problem? How can it be done in a self-sustainable way? And how can it be scaled up?
  3. Identification of "Target Customer" Needs
    • Understanding the Social Problem and the “Target Customer and Beneficiary” Needs
    • Group work: Identify the target customer/ beneficiary segments and their specific needs in your project
  4. Defining/Refining Your Value Proposition
    • What specific products or services can you offer to meet the identified customer needs? Why are they better than existing alternatives?
    • The Whole Product concept
    • Delivery mechanisms and Go-to-Market Strategy
    • Group-work: Define the “Whole Product” of the product or service you intend to offer, and the go-to-market stages
  5. Financial Analysis & Projection
    • Understanding Social Impact Metrics
    • Data collection requirements & methods
    • Group-work: Identify the key metrics for measuring the social impacts of your business
  6. Social Impact Assessment
    • Resource Requirements, Activity Cost Estimation, and Funding Requirements
    • Sources of Revenue Stream Generation
    • Group work: Work on the financial analysis & projection of your social business
  7. Putting It All Together
    • Completing & Refining the Working of your Business Model
    • Presentation Techniques
    • Group-work: Refining the key elements of your Business Model to create and deliver the value to the targeted customer segments


Workshop : Understanding Entrepreneurship and Review of Harward Business Case Studies of successful global companies

  • Basics of entrepreneurship
  • Key aspects of business plans
  • Business model generation
  • Competitive analysis
  • Idea to execution
  • Build teams and analyze business opportunities
  • Look at Harvard Business case studies of a few successful global companies



center-amritatbi-program-entrepreneurship-workshop-vidyut-speaker-madan-padakiMr. Madan Padaki
Co-founder, Managing Director & Chief Executive Officer
Head Held High Services

Madan’s passion and drive have created an ‘Industry’ for Assessments in India that did not exist before. Apart from all the other things that he is well known for, as a Co-founder and Chairman of Head Held High, Madan has been driving much of the organization’s initiatives through his ability to create, drive and scale-up new ventures. He was recently heading Strategy & Innovation for Manipal Global Education. Madan also serves on the Governing Council of TiE Bangalore.

center-amritatbi-program-entrepreneurship-workshop-vidyut-speaker-deepak-punwaniMr. Deepak Punwani, MBA, INSEAD
Chief Operating Officer, Nuru Energy Pvt Ltd.
Successful Social Venture in Mumbai

Deepak directs Nuru Energy’s operations in India. He has had more than ten years of experience in strategic and operational roles across India, China and Middle East. In the past, he led the development of market-based solutions for rural consumers while working with Colgate Palmolive, Dabur India and Goodyear Asia Pacific. Deepak completed his bachelors in Business from Delhi University and has an MBA from INSEAD.

center-amritatbi-program-entrepreneurship-workshop-vidyut-speaker-jay-mishraMr. Jay Mishra
Professor, Entrepreneurship & Social Entrepreneurship
Amrita School Of Business, Amrita University

Former Managing Director of Soros Funds
Former Faculty member ,Stanford Graduate School of Business
Currently, Professor ,Entrepreneurship & Social Entrepreneurship at Amrita University
BA, Harvard University

center-amritatbi-program-entrepreneurship-workshop-vidyut-speaker-snehal-shettyMr. Snehal Shety
Vice President
Amrita Technology Business Incubator (TBI)

He has over 16 years of technical and management experience in the development of technology products and solutions for the IT industry. He worked as the first employee at a Silicon Valley startup which later on went to receive $21 million in VC funding. Over the past 8 years, he enjoyed performing fundamental and technical analysis of several companies listed in US markets.
In his current role as Vice President, Amrita TBI, he is involved in building the startup ecosystem at Amrita University, mentoring startup companies and students, commercializing innovative products and building the social entrepreneurship program.

center-amritatbi-program-entrepreneurship-workshop-vidyut-speaker-dnicola-christina-stanischDNicola Christina Stanisch
Kanthari International Institute for Social Entrepreneurs, India

With 20 years of experience from the world’s leading brand consultancy of developing strategies, handling business decisions, steering and implementing branding and design processes for executive committees. Built up first and biggest international brand consultancy in Russia as entrepreneurial challenge. Managed relationship with the global network and local investors including P&L responsibility. Led multi-million-dollar projects, coordinating client and team members from around the world. Worked in various countries and in different languages within CEE, CIS and Asia.


"Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry"
- Bill Drayton | CEO, Chair and Founder of Ashoka

"Social entrepreneurs identify resources where people only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving"
- David Bornstein | Author of "How to Change the World: Social Entrepreneurs and the Power of New Ideas"