The Corporate Communication (Corp-Com) function is a new initiative of the Directorate. It is primarily responsible for profiling Amrita with key media, industry bodies, government and other important stakeholders. The Corp-Com responsibility entails managing the university’s relationship with senior journalists and publications of importance, key influencers within the academic community, university circles and industry associations. Corp-Com is responsible for communicating our overall strategy to staff across the different campuses and implementing activities that engage and motivate staff across the department and the university. It is the responsibility of the Corp-Com Coordinator based in Ettimadai, to assess, track and share corporate communication activities and best practices amongst all campus locations.
The role includes the following important activities:
- Work with key media representatives and AMRITA’s local corporate communication arms / representatives / specialists to position AMRITA as a role model in its field through written and oral communications in the print and electronic media.
- Work with the management to determine the areas where the university needs to reinforce its presence and develop thought leadership materials and whitepapers, strategic events, media related sponsorships, marketing communications and PR activities accordingly