The department of Electronics and Communication Engineering, School of Engineering, Amrita Vishwa Vidyapeetham, Coimbatore, organized an International Workshop on Creative Thinking and User-Centered Design from May 15 - 16, 2018.  

The first morning of the “International Workshop on Creative Thinking and User Centred Design” included an overview of design thinking concepts and process; case studies on how design thinking has been applied in other developing countries; and key factors and processes that affect idea generation. 


The afternoon focused on the principles and practices of rapid ethnography; further case studies; practical training and guidance on how to undertake participant observation and semi-structured interviews; how to encourage storytelling; and the importance of empathic listening. Day one culminated with participants being asked to put into practice what they learned during the day by undertaking a rapid ethnography activity in teams, with the challenge of coming up with new ideas/concepts that could improve the well-being of staff and students at the Coimbatore campus.

The second morning of the two-day workshop introduced methods for analysing ethnographic research data, followed by an activity where participants (in their teams) applied the methods based on the research data they collected from the day one challenge. The final afternoon covered concept generation techniques and methods, again followed by an activity where participants (in their teams) applied the concept generation methods based on their analysed research data. All teams then presented their ideas back to the other participants. The final part of the day focused on the methods for the fast prototyping of ideas/concepts and how to evaluate prototypes in terms of their desirability, feasibility and viability to make sure proposed solutions can have a meaningful impact.

Event Details
2018-05-15 09:00 to 2018-05-16 16:00
Electronics and Communication Engineering
School of Engineering