The Visual Media and Communication Department organized a National Conference and Workshop on Video Production Techniques for Advertising and Applied Art, ‘Behind the Scenes’, on 16th and 17th of November.

Eminent Cinematographer Sri. K.G. Jayan inaugurated the event. The Conference began with his keynote session on Cinematography. Br. Anaghamrita Chaitanya lighted the lamp. National Award Winner and Former Chief, Chitranjali Studio – Audiography Section, Sri. T. Krishnan Unni, National Award Winning Editor Sri. B. Ajith Kumar, World renowned Photography and Graphic Designing Expert Sri. Feroze Babu, led the Audiography, Editing and Digital Workflow for Advertising sessions respectively. Sri. Sankaran Namputhiri, Advertising and Web Technology Architect and Consultant, Chennai, conducted he Practical Workshop on the second day.

Many group of students created wonderful visual advertisements in the workshop. More than 30 participants from outside the campus attended in addition to all the 250 students of our Visual Media department.


Wednesday, November 16, 2011 - 09:00
Cinematographer K.G. Jayan inaugurated the conference. An award-winning veteran of over one thousand documentary films, he shared his keen insights with the participants. Other invited guests represented eminent media professionals from the communication and advertising and fields. Feroz Babu, a winner of the Adobe Certified Expert in Photoshop Award, spoke about print advertisements, mainly highlighting typography, images and design principles. He discussed digital workflow in an ad agency. The freelance graphic designer and web developer was earlier a photographer with Malayalam...
Thursday, November 17, 2011 - 09:00
Veteran ad expert from Chennai, Sri. Sankaran Nampoothiri, guided delegates on the art of crafting powerful and groundbreaking advertising strategies. Having run branding, corporate identity, design and print campaigns for corporate clients, he spoke about thinking inside as well as outside the box. He recalled how he was among the earliest adopters of Pagemaker, Word and Corel Draw, software commonly used in the industry today. More interactive sessions with visual communication experts taught students the finer points of video production, cinematography, audiography and editing that...
Thursday, November 17, 2011 - 09:00
Following the brainstorming session participants participated in the session shared their experiences. “As we brainstormed, we got a sense of how it must be like to work in an ad agency,” said final-year Amrita student of B.Sc. (Visual Media), Roshni Raj Nambiar. “We wanted to give students an exact feel of the ad world, and make them aware of creative strategies, and show them how much work goes into the making of an ad film,” explained Vinod L., Assistant Professor from the Department of Visual Media and Communications, who convened the conference. “Abundant opportunities and a...
Event Details
2011-11-16 09:30 to 2011-11-17 17:45
School of Arts and Sciences