Sense & Frames 2k16 - National Conference cum Workshop on Advertising for Brand Building Changing Trends
The department of Visual Media & Communication at Amrita School of Arts and Sciences, Kochi under the Amrita Vishwa Vidyapeetham is organizing a two-day conference, Sense & Frames 2k16 National Conference cum Workshop On Advertising For Brand Building Changing Trends. Amrita Vishwa Vidyapeetham (a University u/s 3 of UGC Act) at the Kochi Campus has distinguished itself as a temple of learning in the emerging areas of English and Languages, Commerce and Management, Computer Science, Mathematics and Visual Media and Communication. Through uncompromising standard of educational delivery, the University has won numerous laurels and recognition. The university has been reaccredited by NAAC with the highest grade A (with a CGPA of 3.4 on a 4.0 scale). Our international collaborations, achievements and recognitions are innumerable. Our University upholds the vision of our Chancellor, the world renowned Spiritual and Humanitarian Leader Mata Amritanandamayi Devi, whose unostentatious social reforms give great focus to the spiritual and cultural emancipation of Indian women.
About the conference
Unprecedented growth in the media sector in the last couple of years has resulted in media clutter posing challenges in advertising communication. Added to this, new technologies and new media are offering a lot of opportunities for marketers for reaching the target audience. However, audience attention is now in short supply, as they have innumerable avenues for engagement with the media. In this cluttered and fragmented media landscape, how to reach the target audience is a real challenge for advertising communicators. This needs a closer scrutiny and research engagement to suggest solutions for designing new strategies for advertising communication. This National Conference and Workshop will deliberate on these issues and challenges in the present context in the marketing arena to better understand and analyze these issues at close quarters, so as to suggest a direction for future research and practice.
Theoretical sessions will be followed by workshops, where practitioners from the Advertising industry will interact with academics, students and researchers to discuss threadbare the real challenges in the field of advertising and the likely changes that should be brought about in advertising communication strategy and design for better utilization of different media and resources by marketers.