The department of Visual Media & Communication at Amrita School of Arts and Sciences, Kochi under the Amrita Vishwa Vidyapeetham is organizing a two-day conference, Sense & Frames 2k16 National Conference cum Workshop On Advertising For Brand Building Changing Trends. Amrita Vishwa Vidyapeetham (an institution u/s 3 of UGC Act) at the Kochi Campus has distinguished itself as a temple of learning in the emerging areas of English and Languages, Commerce and Management, Computer Science, Mathematics and Visual Media and Communication. Through uncompromising standard of educational delivery, the institution has won numerous laurels and recognition. The institution has been reaccredited by NAAC with the highest grade A (with a CGPA of 3.4 on a 4.0 scale). Our international collaborations, achievements and recognitions are innumerable. Amrita upholds the vision of our Chancellor, the world renowned Spiritual and Humanitarian Leader Mata Amritanandamayi Devi, whose unostentatious social reforms give great focus to the spiritual and cultural emancipation of Indian women. 

About the conference

Unprecedented growth in the media sector in the last couple of years has resulted in media clutter posing challenges in advertising communication. Added to this, new technologies and new media are offering a lot of opportunities for marketers for reaching the target audience. However, audience attention is now in short supply, as they have innumerable avenues for engagement with the media. In this cluttered and fragmented media landscape, how to reach the target audience is a real challenge for advertising communicators. This needs a closer scrutiny and research engagement to suggest solutions for designing new strategies for advertising communication. This National Conference and Workshop will deliberate on these issues and challenges in the present context in the marketing arena to better understand and analyze these issues at close quarters, so as to suggest a direction for future research and practice.

Theoretical sessions will be followed by workshops, where practitioners from the Advertising industry will interact with academics, students and researchers to discuss threadbare the real challenges in the field of advertising and the likely changes that should be brought about in advertising communication strategy and design for better utilization of different media and resources by marketers.

Important Dates

Last date for submission of research papers:06 October 2016
Intimation of paper acceptance:11 October 2016
Last date for receipt of revised paper: 15 October 2016

Topics for paper presentations

  • Innovative branding solutions
  • Viral media for brand visibility
  • Integrated Marketing Communication
  • Creativity in branding and brand communication
  • Typography and packaging in branding
  • Advertising through smart phones
  • Advertising in traditional media
  • Brand promotion in social media
  • Re-Positioning and Re-Targeting
  • Brand communication strategy
  • Mobile advertising
  • Service branding
  • Point-of-sale branding
  • Co-branding for brand promotion
  • Online advertising

Research Guidelines

  • Research papers on the topics given above and the related areas could also be presented at the seminar subject to the approval of the screening committee of research articles. The papers will be shortlisted by a thorough scrutiny process and the selected papers will be accepted for presentation as well as publication.

  • The participants are required to send the full paper along with an abstract not exceeding 100 words. The full paper shall not exceed FIVE pages including tables, charts and diagrams. The papers shall be typeset in MS Word in TIMES NEW ROMAN font, sized 12, spacing 1.5, justified.

  • The “Certificates for Participation” will be given only to those who are physically present at the seminar. “Certificates for Paper Presentation” will be given only if the author/co-author is able to present the same at the conference venue.

  • Selected papers of the seminar will be published in an edited volume with an ISBN.

  • Papers shall be mailed to on or before 6th October 2016.

Keynote Speakers

  • Prof. Anandakuttan B Unnithan, Professor Marketing Management, IIM , Kozhikode Chief Guest

  • Mr. Shelton Pinheiro, Executive Creative Director Stark Communications Pvt. Ltd. - Speaker

  • Mr. R. Venugopal, Director - Ideation Maitri Advertising Works Pvt. Ltd. - Speaker

  • Mr. Joselin John, Creative Director R K SWAMY BBDO Pvt. Ltd. Topic - Workshop on developing a brand campaign

  • Mr. K. Jayakumar, Creative Director R K SWAMY BBDO Pvt. Ltd. Topic - Workshop on developing a brand campaign

  • Mr. Ram Mohan, CEO Edyounet TeleClassrooms Ltd. Topic - Workshop on mobile phone as a medium of advertising

  • Mr. Hashim Padiyath, CEO Design Difference Company Topic - Structural Packaging

  • Mrs. Sunu Philip, Founder Get Found Online Company Topic - Internet Advertising

Organizing Committee:

Patron:  Dr. U. Krishnakumar

  1. Prof. C.S. Jayaram
  2. Dr. N.V. Sreedharan

  1. Sri. Sunij S.Nair
  2. Sri. Sanju R. Nair
  3. Smt. Manju R. Nair

Conference Advisors
  1. Sri. P. Ravindranath
  2. Dr. P. Sundarkumar
  3. Sri. A.K. Haridas
  4. Dr. P. P. Vijayalakshmi

  1. Sri. D. Harikrishnan
  2. Sri. M.A. Krishnakumar
  3. Sri. T. Varun Prabha
  4. Dr. K. Sreena
  5. Smt. Aparna Namboodiri
  6. Smt. Rashmi J. Menon
  7. Sri. K.R. Muralikrishnan
  8. Sri. N.K. Vinod
  9. Sri. P. R. Aravind



For Registration and other queries related to the conference, please contact:

Sri. Sunij S Nair
ASB Contact  +91 9947223616
ASB Contact
Sri. R Sanju
ASB Contact  +91 9895136017
ASB Contact

Thursday, August 17, 2017 - 13:45
Event Details
2016-10-21 09:00 to 2016-10-22 17:00
Visual Media and Communication
School of Arts and Sciences
NIRF 2017