The mandate for sustainability initiatives is being pursued by both consumers and corporates today. There is a seismic shift in the way businesses operate and communicate, weaving substantive efforts into their strategic enterprises. But the very idea of the practice of communicating ‘sustainable’ marketing purely as a channel of persuasion by the corporates to fuel the desire of consumers who want the element of sustainability in the products/services is seen as problematic. The webinar series on the conundrum of ‘Communicating Sustainability Or Sustainable Communication?’ hosted by the Department of Mass Communication, Amrita Vishwa Vidyapeetham, Coimbatore is ‘Communicating Sustainability Or Sustainable Communication?’. The webinar is open to academicians as well as professionals drawn from any discipline with an interest in the topic.
Held on September 6th, 9th, 13th and 19th, the webinar saw eminent speakers such as Ms. Gauri Gopal Agrawal, Founder, Skilled Samaritan Foundation dwell on aspects of sustainability in furniture design, as bridging the simplicity of our shared past, with the story of our future. Mr. Gaurav Kumar, CEO, Founder, Cyrrup Solutions Pvt. Ltd., spoke on harnessing the power of social media to communicate sustainable technology solutions. Mr Balaji V. – Human Resources Director – SAARC nations- at DOORMAKABA, stressed on the importance of Corporate Narratives – Instigating culture change through Storytelling, while. Mr. Mahesh Muthuswamy, a well-known cinematographer, who has films such as Chithiram Pesuthadi, Anjaathey, Nandalala, Mouna Guru (all Tamil), Risk, Alibaba Aur 41 Chor (Hindi), Jabardasth (Telugu) and Chaitra (Marathi) in his repertoire, discussed aspects of ‘Green’ film making in the post-Covid environment.
The webinar was well attended by college students from across South India.
