Dr. Ashish Bollimbala is currently serving as an Assistant Professor in the area of marketing at Amrita School of Business, Coimbatore.

He holds a Ph. D. degree in management studies from TAPMI, a research center of Manipal Academy of Higher Education, Manipal. His doctoral research was a multidisciplinary study that investigated the impact of physical activity on individual’s creativity. His research articles are published in reputed international journals that are ABDC listed and SCOPUS indexed such as Acta Psychologica (ABDC-A), American Journal of Psychology (ABDC-B), and Perceptual and Motor Skills (ABDC-C, till 2019). His research interests are broadly in the area of behavioral science, especially in understanding creative behavior in different contexts like consumer creativity, entrepreneurial creativity, and team creativity.

Prior to his doctoral research journey, Dr. Ashish worked as an assistant manager-marketing in Indian Overseas Bank for some time. He handled marketing responsibilities of more than 30 branches of IOB in Ludhiana region. He has done MBA in marketing specialization from St. Aloysius Institute of Management and Information Technology (AIMIT), Mangalore and has a BSc degree in microbiology from St. Aloysius College, Mangalore.