Qualification: 
Ph.D, MCom

Dr. Ambily A. S. currently serves as Assistant Professor and Vice Chair Person for UG courses in the Department of Commerce and Management, School of Arts & Sciences, Kochi. She has 8 years academic experience, including 5 years in research and published papers in referred journals. 

Publications

Publication Type: Journal Article

Year of Publication Title

2019

Elsa Elizabeth Jacob and Ambily A. S., “Perceived constraints of farmers in dairy farming in Kottayam district of Kerala”, Indian Veterinary Journal, vol. 96, no. 7, 2019.[Abstract]


Dairy farming witnessed a paradigm shift from being a major occupation to subsidiary occupation of farmers in Kerala mainly due to consideration it as a non-economic activity. Farmers were interviewed during the month of November to December 2018 from Kottayam district, as part of the main research. Results showed high price for veterinary medicines (72 %) and cattle feed (94 %), inadequate price offered by the dairy co-operative society (69%) and poor quality of animals (68%) were the major constraints reported by the respondents. Each society should have their own cattle feed manufacturing units, implementation of minimum support price for milk etc are suggested.

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2019

Elsa Elizabeth Jacob and Ambily A. S., “Technology – A Game Changer in Co-Operative Milk Societies With Reference to Kottayam District, Kerala, India”, American International Journal of Research in Humanities, Arts and Social Sciences, vol. 25, no. 1, pp. 2328-3688, 2019.[Abstract]


Technological intervention has immensely contributed to improve quality of milk. The milk cooperative societies in India plays an important role in providing long term livelihood opportunity to farmers, there by promoting rural development. The most popular advent of digital technology is automatic milk collection unit (AMCU) and the automatic milking machine. The study aims to find the effectiveness of digitalization at co-operative milk society’s .How far it has improved the life of dairy farmers? The study has its geographical scope within Kottayam district of about 98 samples taken for the study, using random sampling with help of interview

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2019

Vidhya Vinayachandran and Ambily A. S., “Human Capital and their Working Environment: A Study with Special Reference to Health and Safety of Manufacturing MSMEs in Emerging Economy”, Indian Journal of Public Health Research & Development, vol. 10, no. 8, pp. 277-282, 2019.[Abstract]


Much of the literatures were heavily focusing on the importance of human resource management among large enterprises. As we are in the era of knowledge economy, it is important that knowledge forms the pillar for the development of an enterprise. It is imperative for both entrepreneurs and workers. Also, it is necessary for creating a healthy environment to absorb such knowledge practices among entrepreneurs as well as workers. Thus the present study focuses on micro, small and medium enterprises which share a major portion of Industrial sector in emerging economy. Providing favorable working atmosphere for workers especially with reference to healthy and safe atmosphere, is given least importance by the owners of SMEs and the study claims to fill the gap on the same The study is also useful to managers, policymakers, as well as academicians as it stresses on the necessity of human capital investment among MSMEs.

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2018

E. K. Sreelekha and Ambily A. S., “Consumer perception towards online marketing of bamboo products - A special reference to aluva Taluk”, International Journal of Pure and Applied Mathematics, vol. 119, no. 12, pp. 2699-2716, 2018.[Abstract]


Bamboo industry is one of the emerging traditional industries in the global scenario. The bamboo products are widely used throughout the world. Bamboo has traditionally 1500 uses. India is the second largest producer of bamboo after China. Kerala is one of the southern states of India. In Kerala, bamboos are growing rapidly. Bamboo products have high potential to enhance the Kerala economy. Many of the artisans are engaged in bamboo product making and sell it to needy peoples. Nowadays both traditional marketing and digital marketing are available to sell bamboo products. Online marketing is one of the widely used digital marketing methods. The present research paper is an attempt to study Consumer perception on online marketing of bamboo products. Sample size is limited to 30 numbers of consumers of bamboo products from Aluvataluk. The paper is analytical in nature and samples are selected based on random sampling technique. Questionnaire method is used to collect primary data. The study is confined to Aluvataluk at Ernakulam district and the scope is limited to consumer perception.

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2018

Vidhya Vinayachandran and Ambily A. S., “Sustainability among MSME entrepreneurs towards globalisation”, Advances in Natural and Applied Sciences, vol. 11, no. 4, pp. 332-341, 2018.[Abstract]


Sustainability is the ability to last or continue for a long time. Sustainability of MSMEs is an important issue faced in this global scenario. Kerala is flourished with large number of entrepreneurs operating in Micro, Small and Medium enterprises. As part of Make in Kerala initiative an upward trend in the growth of small scale industries reveals the importance of MSME sector in the State. The entrepreneurs in general should be competent enough to adopt innovative measures as this may be considered as an important tool to follow the path towards globalisation. The paper analyses the important problems faced by entrepreneurs in the District of Ernakulam, the extent of innovativeness each unit adopts and the appropriate remedial measures to revive them towards growth. The objective of the paper is to make a comparison on the level of innovativeness of entrepreneurs employed in micro, small and medium enterprises and suggest remedial measures for the same. The study with the help of primary data analysed entrepreneurs of 9 MSME units in manufacturing sector run both by men and women.

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2018

Vidhya Vinayachandran and Ambily A. S., “Resource Perception of Kerala MSME with special reference to engineering sectors in the district of Ernakulam”, International Journal of Pure and Applied Mathematics, vol. 119, no. 16, pp. 1437-1450, 2018.[Abstract]


Micro, Small and Medium Enterprises play a pre- dominant role in the era of globalisation. Modern globalised industrial society is patented with constant changes in the methods and procedures in connection with regressive competition. The brick and mortar way of doing business is being gradually replaced with modernised means and methods. The importance of Micro, Small and Medium enterprises gained importance in India in the year 2006, after the constitution of Ministry of Micro, Small and Medium enterprises. The establishment of Ministry fostered the growth of manufacturing sectors especially of MSMEs at the rate of 38 percent towards GDP, with significant contribution made by each State. The current paper analyses the perception on resources which are necessary for sustainable competitive advantage of Kerala MSME with special reference to engineering sectors in the district of Ernakulam. The perception on both tangible and intangible resources is analysed. The proposed methodology adopted includes frequencies, simple percentage, and Chi square, and t test are employed.

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2018

Vidhya Vinayachandran and Ambily A. S., “A Comparative Study of Human Capital among Entrepreneurs’ and Workers’ towards Sustained Competitive Advantage of MSME with reference to Engineering Sector, Ernakulam”, American International Journal of Research in Humanities, Arts and Social Sciences, vol. 22, no. 1, 2018.[Abstract]


Human capital has been considered as a critical resource for sustained competitive advantage.Human capital refers to the stock of competencies, knowledge and personality attributes embodied in a person to perform labour to produce economic value.It is the attributes gained by the workers and entrepreneurs through education and experiences. Previous contribution of human capital theory concentrated on workers for the purpose of improving the productivity of workers through imparting knowledge and skills to workers. Now the theory has been transferred to the field of entrepreneurship where human capital is considered as valuable resource, specifically the knowledge and skills which is considered as rare, inimitable and non substitutable essential for sustained competitive advantage. The current paper makes a study of human capital factors of entrepreneurs and its relationship with the perceptions of resources especially Information and Communication Technology which are considered inimitable and rare with special reference to engineering sectors in the district of Ernakulam. Also the study , identifies the important factors for human capital growth of workforce necessary for sustained competitive advantage. The proposed methodology adopted includes frequencies, simple percentage, and Chi square, and factor analysis are employed.

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2018

Vidhya Vinayachandran and Ambily A. S., “A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with reference to Ernakulam District”, American International Journal of Research in Humanities, Arts and Social Sciences, vol. 22, no. 1, pp. 158-165, 2018.[Abstract]


In Kerala, the impact of MSME towards economic development is of great significance as they contribute its major output headed for the industrial development. To assess the impact, measurement of performance of entrepreneur with respect to competitive sustainability is essential. Despite the changing business environment, the ability of the enterprise to remain competitive over an indefinite period of time is the Competitive Sustainability with reference to MSME. The competitive sustainability parameters such as adoption to digital technologies, social networking, intellectual property rights, can be considered as major game changers towards economic growth. Among them, Social Networking helps in capital acquisitions, technology acquisitions as well as acquisition of innovative ideas which are considered to be significant milestones to measure entrepreneurs as well as enterprise growth towards globalisation. The performance of entrepreneurs with respect to social networking in relation to micro, small and medium enterprises is studied. The study is confined to the district of Ernakulam, where MSME concentration is higher

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