Dr. Balasubramanian has completed his M. A. and Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. He has a combined work experience of close to thirteen years in industry and academia.

Teaching areas at Amrita include television production, AV basics and documentary.

Before joining Amrita, he was heading the UG and the PG Department of Communication at SIAD, Chennai. He has also worked in various institutions in Tamil Nadu and Karnataka. He has also served in an advertising industry as Production Executive for two years .

Dr. Balasubramanian's research interest include E- Governance in affiliating Indian Universities, Impact of TV programmes such as Top 10 movies and Mega Serials on the viewers. He has published papers on ICT and E - Governance, Presented papers at National and International Conferences. He also organized national level seminars at Christ College, Bangalore.

Dr. Balasubramanian has designed and developed many successful course modules including Visual Narrative Sequence, Film Studies, Information Education and Communication, and Documentary.

Dr. Balasubramanian has produced couple of documentaries for ministry of tribal welfare and the Department of Anthropology, University of Madras.

The Documentary about tribes in Tamil Nadu was Sponsored by the Ministry of Tribal Welfare, Government of Tamil Nadu. The purpose of this project was to produce a 30 minutes documentary about the tribes in various spots of Tamil Nadu, highlighting their belief system, tribal medical practice, life style and suggestions for tribal welfare.

Dr. A. Balasubramanian served as Reviewer in ICDIPC 2014, The Fourth International Conference on Digital Information Processing and Communications, Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

Dr. A. Balasubramanian is an Editorial Board Member of Blue Ocean Research Journal, an online, internationally peer reviewed, open access academic journal

Reviewer/Editorial Board Member

  • Scientific committee member for the International Soft Science Conference 2016 (ISSC’2016) organized by Universiti Utara Malaysia, Malaysia.
  • Editorial Board Member – American Journal of Social Science Research (ISSN: 2381-7712)
  • Reviewer for the journal “Journalism and Mass Communication”, (ISSN: 2160-6579), David Publishing Company, USA.
  • Reviewer for the fourth international conference on Digital Information Processing and Communication (ICDIPC 2014), organized by Asia Pacific University of Technology and Innovation (APU), Kula Lumpur, Malaysia.
  • Reviewer for The International Conference on Communication and Media 2014 [i-COME’14], Malaysia 
  • Reviewer for the International Conference on Arts and Humanities – 2014 (ICOAH 2014), Srilanka 
  • Reviewer for the journal Public Science Framework, USA
     

Publications

Publication Type: Conference Paper
Year of Publication Publication Type Title
2015 Conference Paper J. Balu B.G and Balasubramanian, A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.
2015 Conference Paper R. Ariharasutha and Balasubramanian, A., “A study on Gender Bias in words in Tamil News papers: Feministic Approach”, in International Conference on Elements of Arts and Human in Tamil Literature,, 2015.
2015 Conference Paper A. Balasubramanian, “A study on the Impact of Google search on the reading habits of Academicians”, in Global Congress on Computing and Media Technologies (GCMT-2015) , Sathyabama University, Chennai in association with Aisa Pacific University, Malaysia, 2015.
2014 Conference Paper J. Sreekumar and Balasubramanian, A., “An analysis of the siblings bond in the Iranian movie 'Children of Heaven'”, in International Conference on Arts and Humanities ICOAH-2014, Colombo, Sri Lanka, 2014.[Abstract]

Iranian Cinema is the most talked-about topic among global audiences at present. One of their most successful Iranian filmmakers is Majid Majidi, whose films have gained plenty of international acclaim. Most of his films showcase strong family bonds and socially relevant plots. Even as the central plot of the movie 'Children of Heaven' revolves around a pair of lost shoes, Majidi shows the beautiful relationship between a brother and sister in the midst of all the struggles and hardships they face. There are a number of scenes in the movie where the siblings' love for each other is narrated through point of view narrative style. This paper analyses and understands how the brotherly and sisterly affection is portrayed in the film through content analysis method.

More »»
2014 Conference Paper A. Balasubramanian, “Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.”, in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014.[Abstract]

In recent times smoking has been considered as a synonym of youth. The Government of India has taken initiative to create awareness about the health consequences of smoking. The image on the cigarette packets to gorier and disturbing pictures is an example for the same. In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth. Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way.

More »»
2013 Conference Paper A. Balasubramanian, “A Study on social impact of internet on students of state universities”, in The Asian Conference on Media and Communication, IAFOR, Tamil Nadu, India, 2013.
2012 Conference Paper A. Balasubramanian, “Institutional preparedness for e-governance in Indian Affiliating Universities - A study on Teaching Faculty Perspective”, in International conference on Information Technology, E-Government and Application , Abu Dhabi, UAE, 2012.
2011 Conference Paper A. Balasubramanian, “A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective”, in National Conference on Grassroots Communication for Development, Manonmaniam Sundaranar University, Tamil Nadu, India , 2011.
2009 Conference Paper A. Balasubramanian, “ICT and Women Empowerment in Nellai District”, in International Conference on ICT and Women Empowerment, Manonmaniam Sundarnar University, Tamil Nadu, India and AMIC, Singapore , 2009.
Publication Type: Journal Article
Year of Publication Publication Type Title
2015 Journal Article A. Balasubramanian and B.G, J. Balu, “Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala”, Online Journal of Communication and Media Technologies, pp. 160-170, 2015.
2012 Journal Article A. Balasubramanian and Govindaraju, P., “Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective”, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.[Abstract]

The application of technology world over has brought radical changes in the traditional view on career option and security. Within the context of rapid technological change and shift in market conditions, the Indian education system is challenged with the problem of expanding its educational opportunities. The concept of governance applied to universities in India is related to the exercise of controlling the power of different centers and departments which are part of an Indian affiliating university. This research paper aims to understand the institutional preparedness for e-governance in Indian Affiliating Universities from the perspective of teaching faculty. The data is collected through questionnaire and analyzed using factor analysis.

More »»
Publication Type: Conference Proceedings
Year of Publication Publication Type Title
2012 Conference Proceedings A. Balasubramanian and B, V., “Power cut and Advertisement Strategy”, Tamil Science Congress. p. 797, 2012.

Papers Presented in Seminars 

  • Presented a paper entitled “Face Book and Security Issues pertaining to Friend’s Request” in the UGC Sponsored National Seminar on Social Networking Media -Current Trends and Research Challenges organized by Department of Communication and Journalism and Mass Communication, Sri Padmavati Mahila University, Tirupati, India on February 09-10, 2012.
  • Presented a paper entitled “ Institutional preparedness for e-governance in Indian Affiliating Universities” in the UGC-Sponsored National Seminar on Journalism in the Age of New Media organized by Surendranath College for Women, Kolkata, India on January 10-11, 2012.
  • Presented a paper entitled “Need of E-Governance in Indian Affiliating University – University Students Perspective” in the UGC Sponsored National Seminar on E-Governance: Issues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
  • Presented a paper entitled “E-Governance: Issues and Challenges in Indian Affiliating University” in the UGC Sponsored National Seminar on E-Governance: Isues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
     
Faculty Details

Qualification:

Designation: 
Faculty Email: 
a_balasubramanian@cb.amrita.edu