Dr. Kalyani Suresh has a doctorate in Mass Media and Communication Studies from the University Of Madras. She specializes in IMC and New Media Communication.

As part of a UNDP funded project, Dr. Suresh was instrumental in setting up an online course in Mass Communication for economically marginalized students worldwide, for which she was awarded the UN Volunteer of the Year Award in 2004.

An MBA in Human Resources, Dr. Suresh bridges academic experience with industry work expertise. Her teaching competencies include New Media, Research methods and IMC. Prior to joining Amrita, her industry work profile included serving as a Media and Management Consultant in the Advertising industry, a copywriter in the creative team at R. K. Swamy BBDO and as a Wordpress Solutions Architect and blogger for Chillibreeze.com.

Dr. Suresh was chosen as the Best Professor Teaching Advertising Management by ABP News for the National B-School Awards 2013.

Dr. Suresh has been invited as a resource person for faculty development programs and invited talks in the areas of Mass Communication and English in prestigious institutions and has interacted with students as guest faculty for Communication and Management programs at the Wigan and Leigh College, Chennai. She has also presented research papers on New Media in national and international seminars.

Dr. Suresh is a member of the Cyber Society of India.

Invited Talks

  • Resource person for the conduct of a two- day FDP on “English for Visual Media- Film Criticism and Appreciation” at the Department of English of PSGR Krishnammal College for Women, Coimbatore, 2015
  • Lecture on “Social Steganography” at the TEQUIP- II Sponsored Faculty Development Programme on Cyber Security (Information, Networking, Internet and Mobile Security) at PSG College of Technology, Coimbatore, Invited Address as part of FDP, 2013.
  • Invited talk on “Literature and Culture” at NGM College, Pollachi. Addressed Post Graduate Students of English Literature on the topic “Giving English Literature a Virtual Life: A new Window on Culture”, 2013.
  • National Seminar on “Interdisciplinary Crossroads- Perspectives in Cultural Studies organized by the Dept of English, Govt. Victoria College, Palakkad. Invited Address- Structures of Participation in Digital Culture : Connect or Disconnect?, 2013.
  • One-day workshop on the theme “Cyber War: Has it Begun?” organized by The Cyber Society of India in Chennai. Invited Address- Participated as a panellist in a panel discussion titled Internet Information: Freedom vs. Hate Speech, 2012.
     

Publications

Publication Type: Journal Article
Year of Publication Publication Type Title
2015 Journal Article K. Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014”, Media watch, vol. 6, pp. 238-254, 2015.[Abstract]

Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion polling. This study undertakes a volume, sentiment and engagement analysis for predicting the popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The results from a survey of 2,37,639 pre-poll tweets finds tweet volume as a significant predictor of candidate vote share, and volume and sentiments as predictors for candidate engagement levels. Higher engagement rates evolve from the horizontality of conversations about the candidate, therefore indicating a high degree of interactivity, but do not translate into a higher vote share.

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2015 Journal Article K. Suresh and Baby, D., “Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India”, Communicator, vol. XLVIII, no. 1, pp. 24-47, 2015.
2013 Journal Article K. Suresh, “SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE”, International Journal of Current Research, vol. 5, no. 4, pp. 925-930, 2013.[Abstract]

The Uses and Gratifications Theory suggests that people have different socio-psychological traits, which may affect the way and the reasons they use social media to satisfy their personal needs. In the Internet environment,users are even more actively engaged communication participants, compared to other traditional media. This study aims to examine the relationship between personality factors and Facebook use, and whether gender and age play a role in the dynamics. The study revealed that younger Facebook users had higher levels of extraversion and agreeableness. Older respondents were more conscientious, emotionally stable and open to experiences. Males showed higher extraversion, agreeableness and emotional stability. Females were more conscientious and open to experiences. Attitude towards Facebook and its Online Sociability functions with differed with Age. Extraversion and Openness to Experience differed in relation to Attitude towards Facebook. Extraversion, Conscientiouness and Emotional Stability differed with Online Sociability functions. Gender was not a significant predictor.

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Publication Type: Conference Paper
Year of Publication Publication Type Title
2014 Conference Paper K. Suresh and Ramakrishnan, C., “Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment”, in International Association for Media and Communication Research Conference (IAMCR) 2014, Hyderabad, 2014.

Faculty Details

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Faculty Email: 
s_kalyani@cb.amrita.edu