A gold medallist in her graduation and post graduation, she has received her doctoral degree from Indira Gandhi Institute of Development Research, Mumbai. She started her teaching career at XLRI, Jamshedpur after which she moved base to be with her family at Coimbatore. She was a faculty member at KPR School of Business along with teaching as visiting faculty at various institutions including Loyola Institute of Business Administration, Chennai, PSG Institute of Management, Coimbatore, AEGIS Global Academy, Coimbatore. She has also worked in the industry as manager-administration for over two years. Her areas of interest include econometric applications, reforms in transition economies and economics of institutions. She has actively participated in workshops on law and economics and has presented papers in national and international conferences. She also has to her credit adapted the book ‘Basic Econometrics’: 4th edition (2007) by Damodar N Gujarati and 5th edition (2011) to Indian audiences. Her research experience includes work done at Hong Kong Polytechnic University, Hong Kong, study on Jharkhand State as part of a project sponsored by UNDP and the Department of Economic Affairs, Government of India and independent consultancy project on ‘Coimbatore -2025’ for Indian Chamber of Commerce and Industry, Coimbatore.


Publication Type: Conference Paper
Year of Publication Publication Type Title
2015 Conference Paper M. Suresh, Bid, K., and Gunasekar, S., “Inbound international tourism development in India: A panel data analysis on its affecting factors”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]

Tourism is a fast and continuous growing industry. Tourism generates new employment opportunities and it is a significant source of foreign exchange earnings for the country. Foreign exchange earnings generated through the inbound international tourism plays a significant role in the India's economic growth. This paper identifies the factors influencing the inbound tourist demand in Indian states and union territories using panel data analysis (fixed-/random effects model) technique. The paper spans over 3 years (2010 to 2012) and across 35 states and union territories. The paper indicates that literacy rate, consumer price index, number of tourist operators, and presence of domestic, international or metro airport in states has a significant impact in determining the foreign tourists demand in Indian states. © 2015 IEEE.

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2015 Conference Paper A. P. Pillai, Ashok, A., and Gunasekar, S., “Facebook as a site of information: A study in the Indian context”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]

With the increasing advent of social media in perpetrating changes in social and political issues, world leaders also find it necessary to be part of a social media platform to communicate with their electorates. There is a lot of information on current affairs, world news, and political propaganda movements on social networking sites (SNS). This study aims to understand how personality traits and online sociability impacts the use of Facebook as a Site of information. This is one of the first studies focusing on this aspect of Facebook in the context of an Indian social networking population. The results indicate that online sociability, gender, conscientiousness, neuroticism and frequency of Facebook usage significantly impacts the usage of Facebook as a site of information. The parameter estimates of online sociability, conscientiousness, neuroticism and frequency of Facebook usage were all found to be positive indicating that the more a person embodied these characteristics/habits, the more likely he is to use Facebook for sharing links on current affairs and thereby as a site of information. © 2015 IEEE.

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2015 Conference Paper S. Iyer, Mohan, N., Gunasekar, S., and Gupta, D., “Paid membership and online matrimony portals - An Indian study”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]

Technological innovations and advent of e-commerce have given rise to the internet portals in recent times. One such development can be seen in the field of matrimony. The evident cultural shift in the outlook of marriage in India and adoption to new technology has enabled the growth of matrimonial service portals. Dispersed families adapt to online matrimonial services to seek most of the marriage-related information. Most of the matrimonial portals that hold the major market share work on freemium model. The present study attempts to analyze the influences that motivate online matrimony service users to become a paid member rather than being a free member. We explore the question using a logistic regression model on the data obtained from one of India's premier matrimony portals. Our results show significant gender based differences in terms of factors that influence the proclivity to take a paid membership. By this attempt the study aims to help the matrimonial service providers to target their customers/members efficiently and effectively. © 2015 IEEE.

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2015 Conference Paper S. Unni, Nair, V. S., Gunasekar, S., Karthikeyan, M., and Krishnan, N., “E-retail and online customer satisfaction: Differential impact of delivery time in Indian metros”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]

Indian e-commerce space is experiencing a tremendous growth that India along with China together is expected to cross the US as largest online retail markets in the world, and that the drivers behind the expansion of e-commerce in India and China are almost same. Recent studies reveals that close to one-third of Internet users are already making online purchases, this growth of e-commerce will rely to a great extend on increased spending from the existing buyers than from fresh online buyers. Hence the demand for retaining existing customers has turned out to be one of the most important objectives of e-retailers. Minimizing the delivery time of the order has turned out to be one of the most important factors in achieving customer satisfaction as per the studies done by various researchers. This paper tries to identify the factors which determine the perceived satisfaction among online shoppers with regard to the delivery time featured offered by the e-retailers. In the study we find that delivery time and website information plays a key role in determining the overall satisfaction with the e-retailer. The study also reveals that people who are highly satisfied with delivery time in non-metros are more likely to be satisfied overall with the e-retailer. © 2015 IEEE.

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