Dr. Rejikumar G. is having 20 years of experience in Revenue Service as Superintendent of Customs and 4 years in academics. He is accepted as a Research Advisor who has already conducted more than a dozen workshops for Ph. D. scholars on topics related to Research Methodology, Structural Equation Modeling, Data Analysis using Statistical Software and Article Writing. He is an author with H-Index-2 in both Scopus and Google Scholar and having more than 33 citations; reviewer of various reputed journals including IIMB Management Review; and thesis examiner of Anna University, Chennai. Dr. Rejikumar's academic qualification includes Ph. D. (Marketing), PSGIM, Anna University, Chennai, MBA (Marketing), SMS,CUSAT, and B. Tech. (Civil), MACE, Kothamangalam. He serves as Resource Person and Consultant to various academic as well as industrial projects.He is an author with H index -3 in Scopus and Google Scholar. He is a reviewer for journals like IIMB Management Review, International Journal of Management, and African Journal of Marketing

Publications

Publication Type: Journal Article
Year of Conference Publication Type Title
2016 Journal Article Rejikumar G., “Antecedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear”, Global Business Review, vol. 17, pp. 332-350, 2016.[Abstract]

This study was designed to examine the effect of customer perceived green wash fear on certain critical antecedents that develop green purchase intentions among customers. The major antecedents such as customer perceived eco-literacy, perceived individual benefits, perceived customer effectiveness and perceived customer social responsibility were identified from prior empirical evidence. The skepticism in the minds of the customer about green claims was demonstrated by verifying the moderating role of perceived green wash fear on development of green purchase behaviour. The constructs in this study were conceptualized as reflective or formative based on theoretical considerations. A cross-sectional study was conducted in which perceptions of 188 retail customers from Cochin area in Kerala state of India were collected using a structured questionnaire. Variance-based structural equation modelling was used to analyze the linkage among variables of importance. The study found that, other than perceived customer effectiveness, all other variables significantly developed green purchase intentions. The perceived green wash fear was found to be significantly moderating all significant antecedents in the theoretical framework. The study concluded that for sustainable development, green-wash practices should be curbed effectively and customers should be properly and correctly informed about green properties of the products. More »»
2015 Journal Article Rejikumar G. and A., A. Asokan, “Redefining the Marketing Mix to Sustain under Growing Customer Skepticism- Empirical Evidence from Kerala”, Business Review and Research Journal of Kerala Management Association, vol. 1, no. April-June 2015, 2015.
2015 Journal Article Rejikumar G., “Information Seeking behavior causing Paradigm Changes in Customer Satisfaction: A Futuristic Investigation to address Emerging Challenges in a Service Context (Under Review)”, IIMB Management Review, 2015.
2015 Journal Article Rejikumar G., “An Empirical Study on Antecedents of Perceived Service Recovery Quality in E- Banking Context (Under Review)”, Journal of Internet Banking & Commerce (JIBC), 2015.[Abstract]

The wide usage of IT enabled options for service delivery has increased the occurrence of irrepressible service failures in the contemporary banking landscape. The enhanced service quality levels exhibited by the dedicated employees suffer badly due to ever-increasing number of tech-driven service failures. The purpose of this study was to examine the linkages among constructs such as perceived service quality, perceived organizational service orientation, perceived automation quality, perceived employee proficiency and perceived service recovery quality to recovery satisfaction in the E-banking context. This investigation examined the moderating role of perceived initial negative feelings of the customer due to service failures, on recovery satisfaction. Data collected from 248 banking customers were analyzed by structural equation modeling approach using, Smart PLS 2.0 M 3, software to identify significant linkages among variables under study. Apart from perceived employee proficiency, all other variables significantly developed perceived service recovery quality leading to recovery satisfaction. Initial negative feelings from a service failure failed to cause significant moderating effect on post recovery satisfaction. The most disturbing service failures in the automated service delivery environment was identified as technical failures such as delay in online transactions, issues related to ATMs and interrupted connectivity. The study could establish that excellent service recovery quality develops service recovery satisfaction and customers gain more confidence in the bank and perceive higher value in their association with the bank.

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2013 Journal Article Rejikumar G., “Customer price sensitivity as a basis for moderation in satisfaction among mobile customers”, Indian Journal of Marketing, vol. 43, pp. 33-46, 2013.[Abstract]

The present study was designed to examine the impact of customer price sensitivity on customer satisfaction in the mobile telecom sector. The major antecedent that develops customer satisfaction was considered as Perceived Service Quality and.therefore, an attempt was made to develop and validate a scale for measuring Perceived Service Quality in the mobile telecom context. Variance-based structural equation modeling was used to analyze the relationships among different constructs considered in the study. The various constructs used in the study were conceptualized as reflective or formative based on theoretical considerations. The study found that the dimensions such as Network Quality, Human Interaction Quality, Product Mix, Infrastructure related aspects, and Image influenced service quality perceptions of the customers in the mobile telecom context. The Price Sensitiveness of the customers explained the possible fluctuations in business volumes due to price changes. This study could identify the impact of Price Sensitivity as a psychographic variable that moderated customers' satisfaction significantly in the mobile telecom context. The mobile telecom sector, being a market for frequent innovations in service offers and pricing schemes, should seriously look into customer price sensitivity to control customer defections.

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2013 Journal Article Rejikumar G., “A pre-launch exploration of customer acceptance of usage based vehicle insurance policy”, IIMB Management Review, vol. 25, pp. 19-27, 2013.[Abstract]

This study was designed against the backdrop of observations that the motor insurance pricing in India requires radical innovations to become more acceptable, fair, and affordable to customers. Customer perceptions about usage based pricing were collected using a structured questionnaire. The model containing critical variables was validated to identify statistically significant linkages among perceived individual benefits, perceived social benefits, perceived value, perceived easiness to understand and acceptance intentions. The perceived risk to privacy was not found to influence the acceptance intentions of the customer. The study concluded that customers are likely to accept the concept of usage based pricing once implemented. © 2012 Indian Institute of Management Bangalore.

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2012 Journal Article Rejikumar G. and D., S. Ravindran, “An empirical study on service quality perceptions and continuance intention in mobile banking context in India”, Journal of Internet Banking and Commerce, vol. 17, 2012.[Abstract]

This paper examines the factors influencing the continuance decisions of the early adopters of m-banking services in Kerala, India. The study was designed in the backdrop of the issues faced by the banks to attract more customers irrespective of the huge mobile penetration in the country. The study used constructs adopted from Technology Acceptance Model along with constructs of perceived service quality, perceived credibility and perceived risk to empirically establish the influence on satisfaction and continuance usage intentions. The study could find strong linkage between perceived service quality, satisfaction and continuance intentions. The study also confirmed that after adoption of the technology, the customer finds satisfaction in the quality parameters of the service. Perceptions about the risks involved in m-banking had adverse impact on service quality and satisfaction. Continuance intentions were found solely dependent on satisfaction in the m-banking context in Kerala. © Rejikumar and SudharaniRavindran, (2012).

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2010 Journal Article Rejikumar G. and Ravindran, S., “Analysis of Service quality parameters among co-operative banks-a study with respect to Kerala”, Journal of Contemporary Research in Management, vol. 5, 2010.[Abstract]

Measuring customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among co-operative banks in the state due to various reasons. An in depth analysis of the service quality perceptions of their customers is essential to achieve sustainable growth for the sector. The perceived quality is normally assessed based on service quality dimensions such as tangibles, reliability, responsiveness, assurance and empathy. The SEVPERF instrument is considered as an ideal instrument to measure service quality. This study is an attempt to measure service quality among co-operative banks in Kerala using SERVPERF instrument.

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2010 Journal Article Rejikumar G., Ram, H. G., and Ravindran, S., “A Study on Consumer Decision Making Styles in Shopping Malls- A Study with respect to Malls in Chennai”, XIME Journal of Management and Entrepreneurship, vol. 3, no. 1, 2010.
2010 Journal Article H. G. Ram, D. Ravindran, S., and Rejikumar G., “Right for Performers in India”, XIME Journal of Management and Entrepreneurship, 2010.
2009 Journal Article Rejikumar G., “Recession Proof Marketing Practices”, RVS Journal of Management, vol. 1, 2009.
2009 Journal Article H. G. Ram, D. Ravindran, S., and Rejikumar G., “Analysis of Role Hierarchy as Predictor of Job Satisfaction: A Study among General Insurance Employees”, J-GIBS Journal of Global Information and Business Strategy, vol. 1, 2009.
Publication Type: Magazine Article
Year of Conference Publication Type Title
2013 Magazine Article Rejikumar G., “Re-defining Marketing Paradigm-In Search of an Innovative Marketing Mix”, Souvenir on SME coating Industry Conference, 2013.
Publication Type: Conference Proceedings
Year of Conference Publication Type Title
2013 Conference Proceedings Rejikumar G., “An Empirical study on Moderating effects of Price Sensitiveness in Mobile Telecom Context”, IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies. IIMA, 2013.
2010 Conference Proceedings Rejikumar G., “Globalisation of Retail Industry”, International Conference on International Business – Socio Economic, Strategic, Ecological, Political and Technological Trends and Dimensions. Himalaya publishing house, Albertian Institute of Management, Kerala, 2010.
2010 Conference Proceedings Rejikumar G., D. Ravindran, S., and Ram, H. G., “Strategic Positioning of India in the Global Tourism map- A study on Strategic Positioning and Setting up of a model for Sustainable Development”, International conference of Strategic Management Forum on “Challenges to inclusive growth in emerging economies". IIMA, 2010.
2010 Conference Proceedings S. D. Ravindran and Rejikumar G., “A Study on Globalization trends in retail industry and its impact on consumer perception about retailing”, International Conference on International Business – Socio Economic, Strategic, Ecological, Political and Technological Trends and Dimensions. Albertian Institute of Management, Kerala, 2010.
2009 Conference Proceedings Rejikumar G. and D. Ravindran, S., “Influence of Celebrity Endorsement in Buying Decisions”, National Conference on Innovative Practices in Management. Department of Management Studies, Dhanalakshmi Srinivasan Engineering college, Coimbatore, 2009.
2009 Conference Proceedings Rejikumar G. and D. Ravindran, S., “Evaluation of Policy framework for Achieving Global Competitiveness - A study with reference to Spices industry in India”, Conference on Global Competition and Competitiveness of Indian Corporate. Indian Institute of Management, Kozhikode, 2009.
2009 Conference Proceedings S. D. Ravindran and Rejikumar G., “Analysis of Brand Equity Concepts for a Business school”, International Conference 2k9 on New Trends in Business Education. St.Joseph’s College, Irinjalakuda, Kerala, 2009.
2009 Conference Proceedings Rejikumar G. and D. Ravindran, S., “Analysis of Service Quality Parameters among Cooperative Banks - a study with respect to Kerala”, National Conference on Business Research. PSG Institute of Management, 2009.
2009 Conference Proceedings Rejikumar G. and D. Ravindran, S., “Significance of green marketing practices- A Road Map to India Vison 2050”, National Seminar on India 2050: Vision and Strategy. Albertian Institute of Management, Kerala, 2009.

Major Consultancy Assignments

Consultant / Advisor to lead the study on “Kerala State Export competitiveness” for Federation of Indian Export Organisations(set up by Ministry of Commerce,Govt. of India)

Work Experience

YEAR AFFILIATION
June 2015 - November 2015 Director, AIMA (All India Management Association) Nodal Center, Ernakulam
June 2014 – May 2015 Director, Department of Management Studies, Naipunnya Institute of Management & Technology, Angamally, Kerala
November 2013- May 2014 Associate Professor and HOD, MBA department, 
Ilahia College of Engineering and Technology, Muvattupuzha, Ernakulam
April 2012 - September 2013 Assistant Professor, Rajagiri Business School, Cochin
1992 - 2012 (20years) Revenue Service, Govt. of India

Membership

  • Life Member and Secretary, Kochi Chapter, Operations Research Society of India
  • Life Member, Engineer’s Club, Ernakulam
  • Life member, Rajiv Gandhi Sports Council, Cochin
  • Trustee, Jwala Trust, Ernakulam
     
Faculty Details

Qualification:

Designation: 
Faculty Email: 
g_rejikumar@asb.kochi.amrita.edu