Qualification: M. A. (Political Science)
Ms. Chakrabarti is a Brand and Marketing Communications Consultant. She has over 20 years of industry experience having first worked with National Agencies like Contract Advertising and TBWA Anthem at senior management levels, and later as a Consultant. Over the years she has worked with a number of leading Brands in India and has been involved in a wide range of activities such as, new product launches, repositioning exercises, brand building / consolidation etc. She has been visiting faculty for over 15 years. Strategic Brand Management, Consumer Behavior, Brand Management, Integrated Marketing Communication, Advertising Strategy and Management, and Business Communication are some of the papers she has handled. The premier Management Institutes that she has taught at are – Symbiosis Institutions in Pune (1997 – 1999 SIBM, SITM, SIMS). Thereafter in Bangalore, she has taught at Symbiosis, the Alliance Business Academy Institutions, TAPMI, NMIMS, IIPM, IBA , Amrita School of Business apart from other business schools.
She is a Soft-Skills Trainer and has conducted several Soft Skills and Intercultural Training Programs for Infosys, Robert Bosch, other IT and non-IT organizations, as well as for the Armed Forces, HAL, and some colleges – T John, Alliance Business Academy, and the Dayanand Sagar Institutions. As a Cross-Cultural trainer she has conducted sessions in Paris for SIETAR, in Stuttgart for Compass International, and for study groups to India - from San Jose, Neu Ulm of Germany, etc.