Qualification: 
MCJ
karthikac@asas.kh.amrita.edu

Karthika C. currently serves as Assistant Professor (Member, Board of Studies in Visual Media and Fine Arts) in the Department of Visual Media and Communication, School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Kochi. 

Qualification - MCJ, UGC-NET (Mass Communication and Journalism)

Publications

Publication Type: Journal Article

Year of Publication Title

2019

P. Rajeev, Midhila, M. S., and C. Karthika, “Work and Life of Women Journalists: A Study with Special Reference to Kerala”, International Journal of Innovative Technology and Exploring Engineering (IJITEE) , vol. 8, no. 7, 2019.[Abstract]


In today’s fast paced and media driven life, journalism has indeed emerged as a fascinating domain in media studies. In the present scenario more and more youngsters gets flaunted into this profession. In the modern world, women play an integral role in the development of journalism and the rising women community showcases the scientific and technical advancements in the industry. Some have chosen Journalism as a passion to focus on investigative reporting, covering human rights violations, corruption, and some social causes. Journalism demands journalists risk their lives by putting themselves in different context like war, and natural disasters like flood and conflict. Reporting about serious issues like corruption, political turmoil and human right violation may end up by making the journalists the foes of the rich and powerful in the society. Conventionally, journalism is considered as amale dominated profession and hence women who undertake this job encounter tremendous criticisms and gender inequalities from their colleagues and the society. This paper aims to discuss the gender discrimination and inequality bestowed on a female journalist in the media field. The paper examines the physical challenges faced by women journalists and focuses on their security issues and legal supports demanded by them. This paper brings out the wage issues and psychological problems faced by the female media professionals, with special reference to the state of Kerala. Quantitative and qualitative methods of analysis are adopted to derive a valuable outcome on the problems and issues imposed on women journalists in Kerala. Media Ethics and values are also noted with special reference to the views of the media experts in order to make the study more meaningful. The paper points out the inevitable need in enhancing the legal system in order to provide a safe ground for the aspiring women in the country. By motivating them, we motivate the nation. Keywords: Gender, Wage, Security, Sexual and psychological harassment.

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2019

C. Karthika and Vijayalakshmi, P. P., “Television News and Women: Impact of Television News of Flood in Kerala on Women ”, International Journal of Engineering and Advanced Technology (IJEAT) , vol. 8, no. 6s, 2019.[Abstract]


Kerala, God’s own Country, was taken aback with the devastating flood in August. More than 350 people lost their lives. Thousands of people remained marooned, animals were killed, houses were submerged, and vehicles were floating. The damage doesn’t end there. According to the government, the State met with a loss of Rs. 20,000 crore. Malayalam Television news channels covered the flood 24*7 without a break. Some of them set up helpdesks to pass information on the missing, the stranded, and the rescue efforts. Breathtaking visuals of floods were also aired. Every minute aspect of rescue operations and flood were communicated. We know that a visual speaks a thousand words. In the case of Kerala flood, some visuals created panic. Some were soothing and some were informative. This study attempts to analyze the impact of visuals aired by Malayalam television channels on women in Kuttanad. A sample of 500 respondents of age group 15-60 from different Panchayaths of Kuttanad are selected and structured questionnaires distributed to them and the response collected. The research assesses women’s rationale for watching the visuals of the flood in Kerala and also its impact on Women in selected areas of Kuttanad. The objective of the research is to understand the relationship between viewers and their motives for watching television.

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2018

C. Karthika and Ranjith, A., “Trolls as a Platform for Infotainment: A Study on Public Service Commission Trolls in Facebook”, International Journal of Pure and Applied Mathematics , vol. 119, pp. 2823-2839 , 2018.[Abstract]


A pen may be stronger than a sword, but pencils are now said to be brighter than pens! Ordinary people may find pictures or cartoons on politics and social happenings more attractive than reading newspapers, articles or watching news channels on televisions. Trolls often helps the ordinary people to convey information about social, economic, political and technological happenings more effectively than traditional news mediums. It’s a great innovation to spread an idea through a picture or in few words within a limit of a column. However, nowadays trolls have gained a huge popularity among youth. Trolls are now the primary news source for youths. A troll can present the most serious issue in a humorous way. A single meme can upgrade and degrade the integrity of a person or an organization. As like cartoons on newspapers, it is trolls for new media. Basically trolls use images on internet or pictures of popular movies to comment a specific topic or an event. This paper focus on how Trolls are used as a Platform for infotainment: by analyzing on Public Service Commission trolls in Facebook. The methodology used for the study was quantitative content analysis followed by qualitative analysis and sample size chosen for survey was 100.

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2018

A. R. Nair and C. Karthika, “Gender Unevenness in the Sports Pages of Newspapers: A Case Study Based on Indian Womens Cricket Team ”, International Journal of Pure and Applied Mathematics , vol. 118, pp. 1459-1475 , 2018.[Abstract]


Sport is something which includes physical activity through casual or trained participation which intent to improve physical ability and skills while providing enjoyment to participant and spectator. There is an Inflation in the number of women’s participation than previous decades. But gender discrimination still exists with other issues such as politics and racism in sports. Men sports have received far more coverage when compared to women’s sports in various kinds of media. However, there is inadequate studies on the difference of media coverage between men’s and women’s sports in print media. Thus, the purpose of this study is to scrutinize the media coverage of women’s sport especially cricket in sports pages of 2 national daily and 1 regional daily newspaper’s namely The Hindu, The New Indian Express and Mathrubhumi. Agenda setting theory is incorporated with the study. The methodology used for the study was quantitative content analysis followed by a qualitative analysis for the interpretation of gender imbalance happening in newspaper

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2018

C. Karthika, P. P. Vijayalakshmi, and Maya L. Pai, “The Reach of Television: Viewing Habits and Patterns in Kerala ”, International Journal of Pure and Applied Mathematics , vol. 118, pp. 1319-1332 , 2018.[Abstract]


Today, television has emerged as the major source of entertainment and learning in our country. All kinds of television programs, especially the serials, film clipping, news and news based programmes, sports and cartoons, affect people irrespective of gender, age and other demographic variables. The study was conducted to throw light towards various television viewing habits among the Malayali audience. . A Sample of 1000 respondents from four districts of Kerala were selected for analysis. Structured Questionnaires were distributed to them and the responses were collected. Chi- square test is used to analyze the collected data. The study also highlighted the TV program preferences among the viewers.

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