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Dr. Karthika C.

Assistant Professor, Dept. of Visual Media and Communication, School of Arts, Humanities and Commerce, Kochi | Research Guide, Dept. of Visual Media and Communication, School of Arts, Humanities and Commerce, Kochi

Qualification: MCJ, Ph.D, SET, UGC-NET
karthikac@kh.amrita.edu
Research Interest: Journalism, New Media, Media Effects, Audience Behaviour, Gender Studies, Media Ethics and Laws

Bio Publications Awards and Recognitions FDPs/ Workshops Membership Courses Taught
Bio

Dr. Karthika C. currently serves as Assistant Professor  at the Department of Visual Media and Communication, School of Arts, Humanities and Commerce, Amrita Vishwa Vidyapeetham, Kochi. She is a member of the Board of Studies for Communication and guides two Ph.D. candidates at Amrita Vishwa Vidyapeetham in the area of New Media and Gender.

Dr. Karthika C. received her Ph. D. in Visual Media and Communication from Amrita Vishwa Vidyapeetham, Tamil Nadu in 2021. She has done her Masters in Communication and Journalism (M. C. J.) from University of Kerala . She is a First Rank holder and Gold Medallist in B. A. Communicative English from Mahatma Gandhi University. She has also qualified UGC NET in Mass Communication and Journalism and SET in Journalism. She has 6 years of experience in teaching, 5 years in research and 5 years in the industry. Prior to join Amrita Vishwa Vidyapeetham, Karthika worked as a Broadcast Journalist and Reporter in Asianet News channel.

Dr. Karthika has received the prestigious “Media Research Fellowship” instituted by Kerala Media Academy and Information and Public Relations Department of Government of Kerala in 2018 and 2021.She has given invited talks in the area of New Media and Social Media and has also chaired sessions in International conference at Amrita Vishwa Vidyapeetham. Her area of research includes Journalism, New Media, Media Effects, Audience Behaviour, and Gender Studies.

Dr. Karthika has more than six years of experience in teaching. Her post Ph.D. teaching experience is one year. She currently serves as the Vice Chairperson and Research Coordinator of the Department of Visual Media and Communication, Amrita Vishwa Vidyapeetham, Kochi(Ranked 5 in India by NIRF). Her teaching assignments started even before Ph.D. Initially, she had covered topics from undergraduate and post graduate courses like, Web Journalism, Media Economics, Broadcast Journalism, Media Laws, qualitative media analysis, Data Journalism, Intellectual Property Rights etc.

A flair for adopting the latest technologies enabled her to establish a new vertical in the Department of Visual Media and Communication while teaching New Media and Journalism. As part of the curriculum, she instrumented the journalism students to run a daily news blog.

Qualification: MCJ, Ph. D., UGC NET, SET in Journalism

Publications

Journal Article

Year : 2022

Cyber Bullying, Victimization and Perpetration among Youth in Kerala

Cite this Research Publication : Pooja Unnikrishnan, Gayathri Surendran & Dr. Karthika C, "Cyber Bullying, Victimization and Perpetration among Youth in Kerala," Shodhasamhita, ISSN 2277-7067, Vol .No .IX, Issue- 7 (IV) July-December 2022, UGC Care 1

Year : 2022

Misinformation and Twisted Facts During the COVID-19 Pandemic: The Role of Online Media

Cite this Research Publication : Surdersh Sudhakaran & Karthika C, "Misinformation and Twisted Facts During the COVID-19 Pandemic: The Role of Online Media," Shodhasamhita, ISSN 2277-7067, Vol .No .IX, Issue- 7 (IV) July-December 2022, UGC Care 1

Year : 2021

Social Media Climate Change Communication: A Study to Identify which Kind of Visual Representation is Preferred in Social Media Climate Change Communication in Kerala

Cite this Research Publication : Athira T. A., Karthika C., "Social Media Climate Change Communication: A Study to Identify which Kind of Visual Representation is Preferred in Social Media Climate Change Communication in Kerala," Annals of R.S.C.B., 2021, 25(6), 9382–9392.

Year : 2021

Media Education in Kerala

Cite this Research Publication : Karthika C., Dr. S. Dinesh Babu, Media Education in Kerala, Communication Today Special Issue on 100 Years of Media Education in India, Vol. 25, No.1, 2021.

Year : 2020

Social Media Platform As A Mainstream News In Kerala: A Case Study On Instagram As A Social Media Platform

Cite this Research Publication : Akshaya Suresh, Neenu George, Karthika C., "Social Media Platform As A Mainstream News In Kerala: A Case Study On Instagram As A Social Media Platform", International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 08, Pages: 10119-10132, 2020, D.O.I: 10.37200/V24I8/25647

Year : 2020

Health communication: A study on health policy and knowledge translation on new media platforms

Cite this Research Publication : Gayathri S Kumar, Keerthy Krishnan, Karthika C., "Health communication: A study on health policy and knowledge translation on new media platforms", International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 08, 2020.

Year : 2020

More than News: Viewing Habits of Television News Satires

Cite this Research Publication : Karthika C & P.P. Vijayalakshmi, "More Than News: Viewing Habits of Television News Satires," International Journal of Advanced Science and Technology, 29(3), 6963 - 6972. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/7351, 2020.

Year : 2019

Prominence of Print and Online News in digital age: A quantitative study on English Language News Papers

Cite this Research Publication : Midhila M.S , Priyanka Rajeev, & Karthika C, "Prominence of Print and Online News in digital age: A quantitative study on English Language News Papers", International Journal of Advance and Innovative Research, ISSN: 2394-7780, Vol.6, Issue 2, 2019- June

Year : 2019

Television News and Women: Impact of Television News of Flood in Kerala on Women

Cite this Research Publication : C. Karthika and Vijayalakshmi, P. P., “Television News and Women: Impact of Television News of Flood in Kerala on Women ”, International Journal of Engineering and Advanced Technology (IJEAT) , vol. 8, no. 6s, 2019.

Publisher : International Journal of Engineering and Advanced Technology (IJEAT)

Year : 2019

Work and Life of Women Journalists: A Study with Special Reference to Kerala

Cite this Research Publication : P. Rajeev, Midhila, M. S., and C. Karthika, “Work and Life of Women Journalists: A Study with Special Reference to Kerala”, International Journal of Innovative Technology and Exploring Engineering (IJITEE) , vol. 8, no. 7, 2019.

Publisher : International Journal of Innovative Technology and Exploring Engineering (IJITEE)

Year : 2018

Trolls as a Platform for Infotainment: A Study on Public Service Commission Trolls in Facebook

Cite this Research Publication : C. Karthika and Ranjith, A., “Trolls as a Platform for Infotainment: A Study on Public Service Commission Trolls in Facebook”, International Journal of Pure and Applied Mathematics , vol. 119, pp. 2823-2839 , 2018.

Publisher : International Journal of Pure and Applied Mathematics

Year : 2018

Gender Unevenness in the Sports Pages of Newspapers: A Case Study Based on Indian Womens Cricket Team

Cite this Research Publication : A. R. Nair and C. Karthika, “Gender Unevenness in the Sports Pages of Newspapers: A Case Study Based on Indian Womens Cricket Team ”, International Journal of Pure and Applied Mathematics , vol. 118, pp. 1459-1475 , 2018.

Publisher : International Journal of Pure and Applied Mathematics

Year : 2018

The Reach of Television: Viewing Habits and Patterns in Kerala

Cite this Research Publication : C. Karthika, P. P. Vijayalakshmi, and Maya L. Pai, “The Reach of Television: Viewing Habits and Patterns in Kerala ”, International Journal of Pure and Applied Mathematics , vol. 118, pp. 1319-1332 , 2018.

Publisher : International Journal of Pure and Applied Mathematics .

Conference Paper

Year : 2022

Detecting Misinformation in Social Media using Deep Learning

Cite this Research Publication : Karthika C., "Detecting Misinformation in Social Media using Deep Learning.", in the ICSET 2022, hosted by the ICT Academy of Kerala, themed 'Metaverse: Reimagining the Future', 2022.

Year : 2021

Cyberbullying Against Celebrities: A Case Study On Cyberbullying Against Actress Parvathy

Cite this Research Publication : Karthika C., "Cyberbullying Against Celebrities: A Case Study On Cyberbullying Against Actress Parvathy", International Virtual Conference, Recent Innovations in Science & Technology (RIST 2021) conducted on 19th & 20th June 2021.

Year : 2021

TV Viewing Behaviour: Analysis Using Machine Learning Algorithms

Cite this Research Publication : Karthika C., "TV Viewing Behaviour: Analysis Using Machine Learning Algorithms", International conference on Advanced Computing and Intelligent Technologies 2021, Scopus, Springer Proceedings

Year : 2021

Attitudinal Impact of Entertainment Overload in Malayalam Television on Children

Cite this Research Publication : Karthika C., "Attitudinal Impact of Entertainment Overload in Malayalam Television on Children" in the International Conference on Digitalization and Revitalization of Cultural Heritage Through Information Technology - ICDRCT-21 organized by Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, Bhubaneswar, Odisha, India during 23rd - 24th November, 2021, Proceedings published by Roultedge ISBN: 9781003332183, Scopus and Web of Science.

Year : 2020

The Rape of Justice: Violence of Women in India

Cite this Research Publication : Karthika C., "The Rape of Justice: Violence of Women in India", International Conference on "Media Education - 2020" (Non-Scopus).

Year : 2019

News to Newsetainment: Viewing Pattern of TV News Satires in Kerala

Cite this Research Publication : Karthika C., "News to Newsetainment: Viewing Pattern of TV News Satires in Kerala," Social Sciences Research Colloquium 2019, Kerala

Awards and Recognitions
  • Received Media Research Fellowship 2018 instituted by Kerala Media Academy and Department of Information and Public Relations, Government of Kerala (submitted a project proposal on the topic ‘Women in Media’. After the scrutiny by the high level committee, they accepted the proposal and selected for the Media Research Fellowship.)
  • Received Media Research Fellowship 2021 instituted by Kerala Media Academy and Department of Information and Public Relations, Government of Kerala (submitted a project proposal on the topic ‘Educational Television in Kerala’ and after the scrutiny by the high level committee, they accepted the proposal and selected for the Media Research Fellowship.)
  • Received Proficiency Award for scoring highest marks in B.A. Communicative English in 2008,2009 and 2010by St. Thomas College, Pala
  • SahodayaNational Merit for securing highest marks in Malayalam in CBSE 12th Board Exam
  • First Prize in Inter-school quiz completion conducted by Lisieux English School Vaikom
  • Successfully participated in the National Level Quiz on Research Methodology Organized by Government College, Tripunithura
  • Participated in the Quiz conducted by the Department of English, Maharani PushpmalaRajePaur Government Girls College, Dewas, Madhya Pradesh and has scored 13 points.
FDPs/ Workshops
  • A five day workshop on ‘Reporting on Covid-19 through the Gender Lens’, organized by Population First, in collaboration with UNFPA, in June 2020.
  • AICTE Training And Learning (ATAL) Academy Online Faculty Development Programme on “Capacity Buidling of Women Leaders in Higher Education” organized by S.R.M. Institute of Science and Technology
  • AICTE Training And Learning (ATAL) Academy Online Elementary FDP on “Management of Intellectual Property (IP) and Innovation (Creation, Protection and Leveraging of IP)” organized by National Institute of Industrial Engineering.
  • Faculty Development Programme on MANAH PRABODHANAM Empowering Teaching Professionals – A wellness Initiative organized by Amrita Vishwavidyapeetham, Mysore Campus
Membership

Membership in Academic Bodies

  • Member, Board of Studies in Communication , Amrita Vishwa Vidyapeetham
  • Member, Board of Studies in Visual Media and Fine Arts , Amrita Vishwa Vidyapeetham (2019-2022)
  • Member – Doctoral Committee (New Media, Journalism, Visual Art, Political Communication)
Courses Taught

Theory Courses Taught at UG Level

  1. Broadcast Journalism
  2. Web Journalism and Content Writing
  3. Media Organization and Economics

Theory Courses Taught at PG Level

  1. Broadcast Journalism
  2. Media Analysis Techniques
  3. Media Laws, Ethics and Policies
  4. Aspects of Journalism : Print, Broadcast and Online
  5. New Media and Web Content Developing
  6. Media, Culture and Society
  7. Introduction to Data Journalism
  8. Intellectual Property Rights for Media
  9. Contemporary Media Scenario

Practical Courses Taught at PG Level

  1. Lab Journal
  2. New Media
  3. Television News Production
  4. Broadcast Journalism Practice

Online Courses

  • How to Write and Publish a Scientific Paper- Ecole Politechnic
  • Technical Writing- Moscow Institute of Physics and Technology
  • Create Informative Slides with Google Slides- Coursera Project Network
  • Advertising and Society- Duke University
  • Transmedia Storytelling: Narrative Worlds, Emerging Technlogies and Global Audience – University of New South Wales, Sydney
  • The Teacher’s Social and Emotional Learning- University of Colarado
  • Human Communication
  • Public Relations
  • Tell the Data Story with Survey Graphics in Google Slides \
  • Training Course on Introduction to Digital Journalism conducted by Reuters Digital Journalism Certificate
  • Online course on “Nature-based Solutions for Disaster and Climate Resilience” developed by the United Nations Environment Programme (UNEP) and the Partnership for Environment and Disaster Risk Reduction (PEDRR).
  • Online course on Data Journalism conducted by Google News Initiatives
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