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Prof. Kishore Gopalakrishna Pillai

Professor (Research), School of Business, Kochi

Qualification: MBA, Ph.D
kishorepillai@amrita.edu

Bio

Professor Kishore Gopalakrishna Pillai currently serves as Professor (Research), School of Business, Amrita Vishwa Vidyapeetham, Kochi.

Professor Kishore holds a Ph. D. from Florida State University and an MBA from IIM Calcutta. Previously, he held academic positions in several leading British universities, including full professorialappointments at the Bradford University School of Management and the Norwich Business School, University of East Anglia. His research focus is on consumer knowledge, social networks and retailing. His papers have been published in leading journals such as the Journal of Retailing, International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, Journal of Business Research, etc. He is on the editorial boards of Journal of Business Research & Industrial Marketing Management. His research has attracted funding from the British Academy.

He has edited special issues of journals, chaired several conference tracks and given keynote/plenary speeches at international conferences. Prior to his academic career, Kishore served in the industry and has been a senior project manager with TNS India and the Market Analyst at Arvind Brands Limited.

Industry and Academic Experience: 26 years

Publications

Journal Article

Year : 2021

Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain

Cite this Research Publication : David M. Gligor, Kishore Gopalakrishna Pillai & Ismail Golgeci (2021). Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain. DOI: 10.1016/j.jbusres.2021.04.043

Publisher : ScienceDirect

Year : 2021

Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance.

Cite this Research Publication : Oghogho DestinaOvuakporie, Kishore Gopalakrishna Pillai,Chengang Wang, Yingqi Wei (2021). Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance.
DOI: 10.1016/j.respol.2020.104146

Publisher : ScienceDirect

Year : 2021

Diversity effects in subjective probability judgment.

Cite this Research Publication : Constantinos Hadjichristidis, Janet Geipel & Kishore Gopalakrishna Pillai (2021) Diversity effects in subjective probability judgment, Thinking & Reasoning, DOI: 10.1080/13546783.2021.2000494

Publisher : Taylor & Francis Online

Year : 2021

The effect of social comparison orientation on luxury purchase intentions.

Cite this Research Publication : Kishore Gopalakrishna Pillai & Smitha R. Nair (2021). The effect of social comparison orientation on luxury purchase intentions.
DOI: 10.1016/j.jbusres.2021.05.033

Publisher : ScienceDirect

Year : 2020

Seeing Brands as Humans: Development and Validation of Brand Anthropomorphism Scale.

Cite this Research Publication : Artyom Golossenko, Kishore Gopalakrishna Pillai, Lukman Aroean (2020). Seeing Brands as Humans: Development and Validation of Brand Anthropomorphism Scale. DOI: 10.1016/j.ijresmar.2020.02.007

Publisher : ScienceDirect

Year : 2020

Comparing the measures of consumer knowledge calibration.

Cite this Research Publication : Kishore Gopalakrishna Pillai and Charles F. Hofacker (2020). Comparing the measures of consumer knowledge calibration.
DOI: 10.1108/EJM-12-2019-0875

Publisher : Emerald

Year : 2020

Reaping benefits from knowledge transfer–the role of confidence in knowledge.

Cite this Research Publication : Smitha R. Nair, Kishore Gopalakrishna Pillai, Mehmet Demirbag (2020). Reaping benefits from knowledge transfer–the role of confidence in knowledge. DOI:10.1108/JKM-04-2020-0262

Publisher : Emerald

Year : 2020

Digital Marketing and Business-to-Business Relationships: A Close Look at the Interface and a Roadmap for the Future.

Cite this Research Publication : Charles Hofacker, Ismail Golgeci, Kishore Gopalakrishna Pillai, David Marius Gligor (2020). Digital Marketing and Business-to-Business Relationships: A Close Look at the Interface and a Roadmap for the Future. DOI: 10.1108/EJM-04-2020-0247

Publisher : Emerald Publishing Limited

Year : 2019

Regulatory focus, nutrition involvement, and nutrition knowledge.

Cite this Research Publication : Kishore Gopalakrishna Pillai, Yong-Siang Liang, Desmond Thwaites, Piyush Sharma, Ronald Goldsmith (2019).Regulatory focus, nutrition involvement, and nutrition knowledge. DOI: 10.1016/j.appet.2019.03.008

Publisher : ScienceDirect

Year : 2018

Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks

Cite this Research Publication : Kishore Gopalakrishna Pillai, Constantinos N. Leonidou, Xuemei Bian (2018). Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks. DOI: 10.4236/sn.2019.81002

Publisher : Scientific Research

Year : 2017

Do parent units benefit from reverse knowledge transfer?

Cite this Research Publication : Smitha R. Nair, Mehmet Demirbag, Kamel Mellahi, Kishore Gopalakrishna Pillai (2017) Do parent units benefit from reverse knowledge transfer? DOI: 10.1111/1467-8551.12234

Publisher : John Wiley & Sons

Year : 2016

The negative effects of social capital in organisations: a review and extension

Cite this Research Publication : Kishore Gopalakrishna Pillai, Gerard P. Hodgkinson, Gurumurthy Kalyanaram, Smitha R. Nair (2016), “The negative effects of social capital in organisations: a review and extension” DOI: 10.1111/ijmr.12085

Publisher : John Wiley & Sons

Year : 2016

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Cite this Research Publication : Piyush Sharma, Nebojsa S. Davcik, Kishore Gopalakrishna Pillai (2016), "Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance," DOI: 10.1016/j.jbusres.2016.03.074

Publisher : ScienceDirect

Year : 2015

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Cite this Research Publication : Heiner Evanschitzky, Gopalkrishnan R. Iyer, Kishore Gopalakrishna Pillai, Peter Kenning, Reinhard Schütte (2015), Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant. ABS 4
DOI: 10.1111/jpim.12241

Publisher : John Wiley & Sons

Year : 2015

Consumer Knowledge Discrimination

Cite this Research Publication : Kishore Gopalakrishna Pillai, Michael Brusco, Ronald Goldsmith, Charles Hofacker (2015), “Consumer Knowledge Discrimination”
DOI: 10.1108/EJM-05-2012-0288

Publisher : Emerald

Year : 2014

Effectiveness of Olympic Sponsorship by Foreign and Domestic Companies

Cite this Research Publication : Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai (2014), “Effectiveness of Olympic Sponsorship by Foreign and Domestic Companies” DOI: 10.1108/IJSMS-15-02-2014-B004

Publisher : Emerald

Year : 2014

Range of Confidence Scale and Consumer Knowledge Calibration

Cite this Research Publication : Kishore Gopalakrishna Pillai (2014), “Range of Confidence Scale and Consumer Knowledge Calibration,”
DOI: 10.2466/03.01.PR0.114k15w5

Publisher : SAGE Publications

Year : 2013

Consumers’ Responses to Sponsorship by Foreign Companies

Cite this Research Publication : Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai (2013), “Consumers’ Responses to Sponsorship by Foreign Companies” DOI: 10.1108/EJM-06-2010-0347

Publisher : Emerald

Year : 2012

Print Advertising: Typesize Effects

Cite this Research Publication : Kishore Gopalakrishna Pillai, Constantine S. Katsikeas, Caterina Presi (2012), “Print Advertising: Typesize Effects”
DOI: 10.1016/j.jbusres.2010.04.010

Publisher : ScienceDirect

Year : 2012

The Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics

Cite this Research Publication : Kishore Gopalakrishna Pillai, V. Kumar (2012), “The Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics,” DOI: 10.1016/j.jretai.2011.03.002

Publisher : ScienceDirect

Year : 2011

Negative Moderating Effect of General Self Efficacy on the Relationship between Need for Cognition and Cognitive Effort

Cite this Research Publication : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith, Michael Giebelhausen (2011), “Negative Moderating Effect of General Self Efficacy on the Relationship between Need for Cognition and Cognitive Effort,” DOI: 10.2466/04.07.11.PR0.109.4.127-136

Publisher : SAGE Publications

Year : 2010

Managers Perceptual Errors Revisited: The Role of Knowledge Calibration

Cite this Research Publication : Kishore Gopalakrishna Pillai (2010), “Managers Perceptual Errors Revisited: The Role of Knowledge Calibration”
DOI: 10.1111/j.1467-8551.2009.00646.x

Publisher : John Wiley & Sons

Year : 2010

A Firm’s Capability to Calibrate Supply Chain Knowledge

Cite this Research Publication : Kishore Gopalakrishna Pillai, Soonhong Min (2010), “A Firm’s Capability to Calibrate Supply Chain Knowledge”. DOI:10.1016/j.indmarman.2010.04.002

Publisher : ScienceDirect

Year : 2008

How Brand Attribute Typicality and Consumer Commitment Moderate the Influence of Comparative Advertising

Cite this Research Publication : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith (2008), “How Brand Attribute Typicality and Consumer Commitment Moderate the Influence of Comparative Advertising” DOI: 10.1016/j.jbusres.2007.10.002

Publisher : ScienceDirect

Year : 2007

Calibration of Consumer Knowledge of the Web

Cite this Research Publication : Kishore Gopalakrishna Pillai, Charles Hofacker (2007), “Calibration of Consumer Knowledge of the Web”
DOI: 10.1016/j.ijresmar.2007.02.001

Publisher : ScienceDirect

Year : 2006

Calibrating Managerial Knowledge of Customer Feedback Measures: A Conceptual Model

Cite this Research Publication : Kishore Gopalakrishna Pillai, Ronald E. Goldsmith (2006), “Calibrating Managerial Knowledge of Customer Feedback Measures: A Conceptual Model” DOI: 10.1177/1470593106063984

Publisher : SAGE Publications

Year : 2006

Networks and Competitive Advantage: A Synthesis and Extension

Cite this Research Publication : Kishore Gopalakrishna Pillai (2006), “Networks and Competitive Advantage: A Synthesis and Extension” DOI: 10.1080/09652540600659756

Publisher : Taylor & Francis Online

Year : 2005

A Longitudinal Examination of JIT Purchasing Practices

Cite this Research Publication : Larry C. Giunipero, Kishore Gopalakrishna Pillai, Stephen N. Chapman, Ronald A. Clark (2005), “A Longitudinal Examination of JIT Purchasing Practices”, DOI: 10.1108/09574090510617358

Publisher : Emerald

Year : 2003

The Impact of Transactional and Relational Strategies in Business Markets: An Agenda for Inquiry

Cite this Research Publication : Arun Sharma, Kishore Gopalakrishna Pillai (2003), “The Impact of Transactional and Relational Strategies in Business Markets: An Agenda for Inquiry” DOI: 10.1016/j.indmarman.2003.06.002

Publisher : ScienceDirect

Year : 2003

Mature Relationships: Why Does Relational Orientation Turn into Transactional Orientation?

Cite this Research Publication : Kishore Gopalakrishna Pillai and Arun Sharma (2003), “Mature Relationships: Why Does Relational Orientation Turn into Transactional Orientation?” DOI: 10.1016/j.indmarman.2003.06.005

Publisher : ScienceDirect

Year : 2003

The Survival of Internet Based B2B Exchanges: The Critical Role of Relationships

Cite this Research Publication : Kishore Gopalakrishna Pillai, Arun Sharma (2003), “The Survival of Internet Based B2B Exchanges: The Critical Role of Relationships” DOI: 10.1300/J366v02n03_04

Publisher : Taylor & Francis Online

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