Qualification: 
MBA, MCom, MPhil

P. Balasubramanian currently serves as Assistant Professor at the department of Commerce and Management, Amrita School of Arts and Sciences, Kochi. He has 8 years of academic experience, including 4 years in research.

Publications

Publication Type: Journal Article

Year of Publication Title

2019

A. Juliet Ancel, Maya, V., and BalasubramanianP, “Rural Women Empowerment through Microfinance-A Study on SHG”, Journal of Advanced Research in Dynamical and Control Systems - JARDCS, vol. 11, no. 07, pp. 444-450 , 2019.[Abstract]


Microfinance is a provision of thrift credit and other financial services and provide products of very small amounts to the poor for enabling them to raise their income levels and improve their living standards. Women in rural areas are considered to be less empowered so empowering them is a key not only for the well-being of individuals, families and rural communities, but also for overall economic productivity. This paper mainly focuses on empowering rural women through microfinance. The aim of this study is to analyze whether rural women have been empowered through the provision of microfinance. The study reveals that respondents are aware about micro financing services provided by SHG. From this study we came to a conclusion that majority of the respondents has been empowered after joining SHG. It means that they have the capabilities of decision making power, increased their confidence level, improved their living standards and self-awareness level also increased.

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2019

Rajasree, Parvathi Sreekumar, and BalasubramanianP, “Bitcoin A Careful Design of Bubble or Legit Currency: Analysis Based on Indian Economy”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), vol. 8, no. 6S, 2019.[Abstract]


This paper sets outs a brief discussion about the bitcoin being a bubble or legit currency on Indian economy. The study was mainly focused on the impact of bitcoin and legit currency in the Indian economy and also the major factors that leads the currency to the growth of the economy The Indian merchant’s uses bitcoin transaction for the purchases and sale of goods and services. Few people states that bitcoin is not bubble but a corruption of real currencies. The sudden rise of bitcoin, and the bitcoin market, has examined the currency as a furor, a bubble, or a scam. Critics also states that there is an absence of central bank advocacy that’s makes bitcoin a pointless, that shows an absence of considerate about how currency work in the bitcoin market. The study is mainly focused on Indian economy as whole.

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2019

Keerthana P. M., Nidheesh K. N., and BalasubramanianP, “Investor’s Perception toward Mutual Fund in the Ernakulam City”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), vol. 8, no. 6S, 2019.[Abstract]


Mutual fund is now being considered as a leading tool in the Indian financial market. An investment in mutual fund helps the investor in identifying their goal, considering the risk return factor, better planning, understanding the various avenues available and so on. The study tries to find out the awareness level of investors towards mutual fund, factors considered while investing and also to know the commonly preferred asset management companies as well as fund schemes.
Keywords- Asset Management Company (AMC), Association of Mutual Funds in India (AMFI), Mutual fund, Securities and Exchange Board of India (SEBI).

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2019

Sreelakshmi G. and BalasubramanianP, “Impact on Operational Efficiency Of Threemajor Private Airlines With Respect To Indian Aviation Industry”, Restaurant Business, vol. 118, no. 2, pp. 108-123, 2019.[Abstract]


The Aviation industry is one of the largest industries that is contributing to the economic growth of a nation.This industry has gone through various stages like de-regulation, privatization,emergence of Low Cost Carriers etc. This paper focuses on analyzing the financial performance and operational efficiency (te) of three major private airlines in India namely Indigo Airlines, Jet Airways and Spice Jet.For analysing the financial performance the technique of ratio analysis has been used and for analyzing the operational efficiency Data Envelopment Analysis (DEA) has been used. This study has used VRS model of DEA by taking into account two input factors and one output factor. On the basis of the factors considered it has been observed that operational efficiency of Jet Airways is better compared to other two airlines.

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2019

Keerthana T. P. and BalasubramanianP, “Study of Financial Risk Management In Renewable Energy With Reference To Large And Medium Enterprises In Coimbatore District”, Coimbatore District. Restaurant Business, vol. 118, no. 2, pp. 98-107, 2019.[Abstract]


Achieving a diversified and sustainable energy supply for future generation is one of the major challenges for today’s policymaker’s. Renewable energy technologies can bring both environmental and socio economic benefits. The development of new projects involves various types of risks. Several risks are involved in the project, at every stage of the project different kinds of risks will crop up. Risks must be allocated, instead to create an efficient incentivizing tool for the parties involved. Renewable energy now is no more a matter of choice or option. Rather it is only way to survive. It can be said that benefits of renewable energy technology certainly outweighs the disadvantages of renewable energy technology if not immediately than certainly in future. Limitation or disadvantages will be certainly overcome in the near future seeing the technological advancements and ongoing research in the field.The present study considered the risks which are mainly influencing the selection of financing methods.

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2019

Krishna R. and BalasubramanianP, “Consumer behaviour and purchase intention for organic food products: a review”, Journal of Emerging Technologies and Innovative Research, vol. 6, no. 5, 2019.[Abstract]


Over the past few years, the demand for organically produced products have been changing considerably. Consumers are subjected to varied buying behaviours due to the availability of best options to choose upon. Through this article various factors which resulted in the major shift in consumer behaviour towards Organic Food have been reviewed and discussed. The study also intends to figure out the association between the variables which affects peoples buying behaviour for organic food products. The related findings have been extracted from various studies conducted in different countries and those factors have been carefully analysed to provide proposals for future research. These results displayed that there are basically nine factors which are likely to influence the consumer’s purchase intention. The need to purchase organic food to enhance the value of life led to major impacts on the retail, distribution and marketing functions this business. Reviewing the literature studies has helped a lot to enlighten the general area of the research and to inspect the prevailing literature studies done so far.

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