Qualification: 
Ph.D, MPhil, MA
s_sujala@cb.amrita.edu

Dr. Sujala S. Nair currently serves as Assistant Professor (SG) at the Department of Communication, Coimbatore. 

Awards

Year Name of Award Institution Purpose of Award
February 2013 Best Paper Award Jaipuria Institute of Management, Jaipur Paper Presentation

Publications

Publication Type: Journal Article

Year of Publication Publication Type Title

2014

Journal Article

Sujala S. Nair, “A Qualitative Study of Children’s Nature of Viewing Cartoons at Two Different Age Levels”, International Research Journal of Commerce, Business and Social Sciences, vol. 3, no. 2(1), pp. 24-26, 2014.

2013

Journal Article

Sujala S. Nair, “How much is your child watching? A content analysis of animated cartoon programmes shown on Chutti Television”, International Journal of Management, Technology & Engineering Sciences, vol. 2, no. 8(2), pp. 110-112, 2013.

2013

Journal Article

Sujala S. Nair, “A Thematic view on the exposure of media violence and Behavioural outcomes in children”, International Journal of Advances in Management, Technology & Engineering Sciences, vol. 2, no. 12(1), pp. 35-39, 2013.

2013

Journal Article

Sujala S. Nair, “Parental Perception of their children’s viewership of violence in Television programmes”, International Journal of Research and Development- A Management Review (IJRDMR), vol. 2, no. 2, pp. 30-36, 2013.[Abstract]


This study focuses on the parental perception of their children’s viewership of violence in television programmes with respect to risk behaviour factors such as Explicit ‘Aggression’, ‘Identification’, ‘Imitation’, ‘Isolation’ and ‘Behaviour contingency’ as well as on other factors such as ‘Parental Mediation’ and ‘Parent-Child Interaction’. The study involved a sample of 206 mothers who answered the questions on the media use, the types of channel and programmes viewed with respect to risk behaviour factors on children aged between 3years and 6years. The study reveals that a majority of the female children watch television on an average, for a duration of 1-2 hours every day when compared with the viewership of the males. The children are more exposed to miscellaneous as well as cartoon channels where they tend to identify the characters with respect to the type of programmes. Though the children tend to identify the characters from these channels, the risk behaviour factors are reduced as a result of parental mediation. Limiting the amount of TV time and having a good parent-child interaction are the reasons that pre-empt the violent behaviour in children.

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2013

Journal Article

Sujala S. Nair, “Why should parents control their children’s Television viewing?”, International Journal of Multidisciplinary Research, vol. 2, no. 6(4), pp. 51-54, 2013.

2013

Journal Article

Sujala S. Nair, “Exposure to Media Violence resulting to behavioural problems among Children ”, Amity Media & Journalism Review, vol. 2, no. 1, pp. 42-50, 2013.

2012

Journal Article

Sujala S. Nair, “A Thematic Study on the cause and effects of television violence on children”, Academic Journal, vol. 31, no. 186-190, 2012.[Abstract]


Television has been a subject of discussion ever since it was introduced in India as an experimental educational service in 1959. From various studies it has been found that children with heavy exposure come under the influence of violence portrayed on television than children with moderate or light or no exposure. Similarly children with heavy television exposure are the ones who learn and imitate TV behaviours more than children with moderate or light or no exposure. Television is extremely popular with children as it has a multi-sensorial appeal. It is believed that repeated exposure to real-life and to entertainment violence may alter cognitive, affective, and behavioural processes, possibly leading to desensitization. In the present world with all-encompassing hostile television and infants being vulnerable to its effects, the depiction of television violence has become the noteworthy factor in causing antagonistic behaviour among children. This research is a thematic endeavour to analyze whether the exposure to television violence leads to real-life violent behaviour among children. The area of the study has been confined to three different aspects though there were other aspects which felt less appealing. Findings of the study will help in development of resources to assist parents in the constructive and educational use of media with their children. A descriptive method is used here. The effectual and customary parental mediation of their children's viewing by restricting the amount and types of programs being watched forms the conclusion.

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2012

Journal Article

Sujala S. Nair, “Television Violence and its Impact on Children”, The Journal of Media Studies, vol. 3, no. 1&2, pp. 540-550, 2012.

 

Conference Proceedings

S. No.  Title of the Book  Publisher  ISSN/ISBN No.
1.  International Conference proceedings on Management, Economics and Social Sciences Institute for Research and Development India, Bhubaneswar, Odisha, India ISBN 978-93-81693-89-01
2.  Conference proceedings of National Conference on Globalisation, Local Media & Social Issues Manonmaniam Sundaranar University, Tirunelvelli ISBN 978-93-81402-290
3.  International proceedings of Economic Development and Research IACSIT Press, Singapore ISBN-978-981-07-1587-8

Papers Presented in National/ International Seminars and Conferences

  1. Participated and presented a paper at the International Conference on Innovative challenges and strategies in Commerce, Trade and Social Sciences held on May 29, 2014 at Panjim, Goa, India.
  2. Participated and presented a paper at the UGC Sponsored National Conference on Digital Cultures: Intersections of Tradition and Modernity organized by the Department of Communication and Media Studies, Bharathiar University, Coimbatore and Association of Communication Teachers Tamilnadu and Puducherry (ACT-TNP) from February 7-8, 2014.
  3. Participated and presented a paper at the International Conference on Contemporary issues in Commerce, Management, Technology & Social Sciences held on September 212013, at Allama Mohammad Iqbal Hall, Anjuman Arts, Science and Commerce College, Bijapur, Karnataka, India.
  4. Participated and presented a paper at the 2nd International Interdisciplinary Conference on Changes, Challenges and Consequences in Commerce, Management, Engineering, Technology and Social Science held on September 16, 2013, at The Deccan Royaale Hotel, Pune.
  5. Participated and presented a paper at International Conference on Changes and Challenges in Commerce, Engineering, Technology and Social Sciences held on May 25, 2013 at MCCIA, Pune.
  6. Participated and presented a paper at International Conference on Management, Economics and Social sciences-2013 (ICMESS-2013) held at Mumbai on April 21, 2013.
  7. Participated and presented a paper in National Conference on Media and Communication (NCMC-2013) at Jaipuria Institute of Management, Jaipur from February 8-9, 2013.
  8. Participated and presented a paper in National Conference on Globalization, Local Media and Social Issues organized by the Department of Communication, Manonmaniam Sundarar University, Tirunelvelli in association with Association of Communication Teachers-Tamilnadu and Puducherry (ACT-TNP) from December 14-15, 2012.
  9. Participated and presented a paper in International Conference on Social Science and Humanity (ICSSH 2012) from March 10-11, 2012, Chennai.
Faculty Research Interest: