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Qualification: M B A (Sambalpur University, Odisha) with the University gold medal in Marketing.

Sofi Dinesh is a part-time PhD scholar with Amrita Vishwa Vidyapeetham. She has completed her proposal defense in January 2019 and is expecting to complete her PhD by 2020. She holds a bachelor's degree in Botany from Sambalpur University, Odisha. She is a gold medalist in MBA (Marketing) from Sambalpur University, Odisha.

Her area of research is consumer behavior and collaborative consumption. She has presented papers in national and international conferences both in India and abroad. As Assistant Professor of Marketing at Department of Management, Kochi Campus, her areas of interest in teaching encompass Services Marketing, Retail Marketing, Consumer Behavior, Marketing Management, and Experiential Marketing.


Publication Type: Journal Article

Year of Publication Title


Sofi Dinesh, Dr. Rejikumar G., and G., S., “An Empirical Investigation into Carpooling Behaviour for Sustainability”, Transportation Research Part F: Psychology and Behaviour (ABDC-A), 2021.


Dr. Rejikumar G., Ajitha, A. Asokan, Sofi Dinesh, and Jose, A., “The Role of Cognitive Complexity and Risk Evasiveness in Online Herd Behavior”, Electronic Commerce Research (ABDC-A), 2020.


Dr. Rejikumar G., V., G., Sofi Dinesh, Asokan, A., and Jose, A., “Privacy Breach Perceptions and Litigation Intentions: An Evidence from Indian E-Commerce Customers”, IIMB Management Review (ABDC-B) (accepted), 2020.


Sofi Dinesh and Dr. Rejikumar G., “Demystifying Collaborative Consumption: A Systematic Literature Review”, International Journal of Business and Globalisation (Accepted)(Q4), 2020.

Publication Type: Conference Paper

Year of Publication Title


Sofi Dinesh, Sahay, R., and Dr. Rejikumar G., “Managing the mind in the VUCA world: Insights from Indian wisdom”, in International Conclave on Globalizing Indian Thought, IIMK, 2020.


Dr. Rejikumar G. and Sofi Dinesh, “Consumer Behavior In Collaborative Consumption: Analysing The Role Of Cognitive Complexity And Psychological Empowerment On Customer Value”, in 2019 AMA Summer Academic Conference, Chicago, IL, August 9-11, 2019.

Publication Type: Conference Proceedings

Year of Publication Title


Sofi Dinesh and Dr. Rejikumar G., “Role of cognitive complexity and risk evasiveness in herd behavior”, AMA Summer Academic Conference at Chicago. 2019.


Sofi Dinesh and Dr. Rejikumar G., “Collaborative Consumption: Scope and Challenges from the Consumers’ Perspective”, International Conference on Advances in Business Management (ICABM 2018), Symbiosis, Pune. 2018.


Dr. Sangeetha G and Sofi Dinesh, “The Impact of Corporate Governance and Firm Performance on Chief Executive Officer's Compensation: Evidence from Central State Owned Enterprises in India”, International Conference on Data Management, Analytics, and Innovation (ICDMAI 2017), Pune. pp. 87-92, 2017.[Abstract]

This paper looks at corporate governance in terms of board characteristics such as board size and proportion of independent or non executive directors and performance of the firm in determining the chief executive officer's (CEO) compensation. We have taken central state owned enterprises (SOEs) for our study for the year 2015. The SOEs include both listed and non listed firms. We have employed Partial Least Square (PLS) based on Structural Equation Modeling (SEM) technique to draw results.

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Dr. Sangeetha G and Sofi Dinesh, “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, NSE-IGIDR International Conference on Corporate Governance, 2014. 2015.


Sofi Dinesh and Dr. Sangeetha G, “Major Public Enterprises in India: 2000-2013”, XIV Milan European Economy Workshop on Major Public Enterprises in a global perspective, Milan, Italy. 2015.


S. Gunasekar and Sofi Dinesh, “Impact of Board Independence on Firm Performance: A comparison of private sector firms with SOEs in India”, 51st Annual Conference of the Indian Econometric Society (TIES). The Department of Economics and Centre for Research in Economic Change, Punjabi University, Patiala, 2014.

Publication Type: Working Paper

Year of Publication Publication Type Title
2017 Working paper series Dr. Sangeetha G, Sofi Dinesh (2016). “Impact of board structure on firm performance: A comparison of private sector with SOEs in India”, NSE-IGIDR Working Paper Series.


Year Project Title AMOUNT
2014-15 Award of a funded project by National Stock Exchange (NSE) and Indira Gandhi Institute of Developmental Research (IGIDR) in 2014. Project completed in 2015. The result of the project was a working paper published by NSE. 2000 USD

Workshops Attended

Year Name of Workshop
2018 Workshop on Multivariate Data Analysis, IIM-Kozhikode, India, December 3-8, 2018.
2017 Workshop on Business Groups and Governance in Emerging Markets, IIT-Madras, India, June 17-22, 2017.
2015 Workshop on Case Method Teaching and Case Writing, CET School of Management, Trivandrum, India, May 2-3, 2015.
2015 International KAKENHI Workshop on Long-Term Growth of Firms and Corporate Governance, IGIDR, Mumbai, India, September 2-3, 2015.