Veteran ad expert from Chennai, Sri. Sankaran Nampoothiri, guided delegates on the art of crafting powerful and groundbreaking advertising strategies. Having run branding, corporate identity, design and print campaigns for corporate clients, he spoke about thinking inside as well as outside the box.
He recalled how he was among the earliest adopters of Pagemaker, Word and Corel Draw, software commonly used in the industry today.
More interactive sessions with visual communication experts taught students the finer points of video production, cinematography, audiography and editing that go in to produce effective audio-visual advertisements.
Delegates participated in brainstorming sessions to come up with advertising strategies for different products in world markets.