Utsav reveals the unending zeal and determination of the students of Amrita School of Business (ASB), Coimbatore. This year too marked a remarkable event!

The three-day annual sports and cultural extravaganza saw an enthusiastic participation of students in a variety of competitions, ranging from badminton to throw ball in sports, and face painting to street plays in cultural games.

Mr. Swetank Rajguru, Former VP- Sales and Marketing, Vogue International, also an ASB Coimbatore alumnus from the class of 2005, inaugurated the festival. Students competed in groups– Chola, Guptas, Pandya and Mauryas, depicting the fierceness of battlefield. While Mauryas emerged as the winners, Guptas became the runners. ​

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