Amrita School of Business Organizes B-Fests

Amrita School of Business, Bangalore, in partnership with the Department of Management Sciences, State University of New York organized a national-level management fest, Aykya, during March 1-2, 2013.

The word Aykya refers to unity or harmony in Sanskrit.

Amrita School of Business Organizes B-Fests

Earlier, the Amrita School of Business at Kochi had organized its annual B-fest Asthra during January 7-8, 2013.

Both fests emphasized Chancellor Amma’s eco-friendly messages.

“Our fest theme was Urban Waste Management and we are proud to say that we could successfully integrate our theme into our events. Even our campus decorations were made from waste materials. Our registration desk was fitted from an old Fiat car. Our Amala Bharatham Campaign was showcased to all participants. Faculty members backed us every step of the way,” shared student organizers of Aykya.

Leading up to the fest, a clean-up campaign was organized on February 24. Together, the Amrita faculty members and students cleaned the entire stretch leading from the college premises to the gate of Wipro Technologies.

Amrita School of Business Organizes B-Fests

On March 1, the B-Fest saw participation from over 500 participants who represented over 20 colleges, some of them from other parts of India. They competed in about 20 different events that represented the traditional management specializations of Marketing, HR, Finance and Operations. Chakravyuh quiz contest, Click-O-Graphy online photography competition, Bid 2 Win that simulated the ambience of an IPL auction proved to be highly popular.

Amrita School of Business Organizes B-Fests

Pitch Shot, the business plan pitching event was conducted in association with Amrita Technology Business Incubator.

“All of the events were up to the mark. The hospitality was great. We are so delighted to have come and are very impressed at the same time,” shared some enthusiastic participants.

Earlier, Asthra had attracted the participation of over 200 students from different institutions. A fest highlight was the Leadership Summit that saw participation from over 50 delegates who represented different companies.

Fest partners included EVM Group, EVM Nissan, Federal Bank, Mahindra, Panasonic, AC City, EVM Volkswagen, Kalyan Silks, Dhanlaxmi Bank, Asset Homes, VNM Jewel Crafts Ltd., Thomas Cook, Startup Village, Mentor Edge, Technopark, Micro Small Medium Enterprises, Indian Angel Network, Idhayam, Nirapara, Red FM and Pizza Hut.

“As the signature event of the fest, the Leadership Summit rolled out the carpet for globally recognized corporate leaders, providing a platform for B-School students to learn from them,” fest organizers stated. 

Amrita School of Business Organizes B-FestsInaugurating the Leadership Summit, Honorable Speaker of Kerala Legislative Assembly, Mr. G. Karthikeyan, quoted Amma’s example, as the ideal leader.

“Among all the B-Fests we have participated in thus far, Asthra was the best. It provided us with great exposure. Having come all the way from Bangalore, we definitely have gained a lot. We are taking back precious memories to our college and will share them with our friends and classmates,” stated participating students from Christ University, Bangalore.

March 18, 2013
Amrita School of Business
@ Bengaluru campus and Kochi campus 

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