Digitization has invaded the business environment, provoking significant changes in the way marketing and sales occur. It has raised numerous opportunities and challenges, triggering the “digital transformation” of enterprises. Mr. Natarajan Radhakrishnan, former Senior Vice President & Offshore Head for Consulting, Capgemini intrigued students of Amrita School of Business, Coimbatore on the topic, offering a glimpse of how digital transformation extended the reach of companies, enhanced the management decisions, and influenced the development of products and services.

“No business is sheltered from the competitive disruption brought by the adoption of technology. We are in the midst of the 3rd major industrial revolution powered by digital transformation,” Mr. Radhakrishnan said. He presented numerous case studies of Deloitte, Capgemini, etc.

Mr. Natarajan Radhakrishnan also worked with CSFB group and Deutsche Bank group and has spent seven years in Investment Banking, prior to his career in IT. He has an MBA from IIM Ahmedabad and also holds a CFA degree. He is also a member of the National Advisory Committee of the “Chartered Institute for Securities & Investment” promoted by the members of the London Stock Exchange.

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