The Department of Management, Amrita Vishwa Vidyapeetham, Kochi campus, organized a colloquium on Brand Communication for the MBA students of the campus on September 6, 2018. The session was handled by Mr. Balagopal Padmakumar, Lead-West Region at brand-comm, a Madison World Company. He exposed the students to the latest in the field through his session on “Brand Communication in the Modern Era”.
Brand Communication is an integral part of the Marketing Communications Strategy. Mr. Balagopal Padmakumar also explained why brand communication is important in the current era of marketing and how data analytics can predict a potential crisis. He interacted with the students and discussed Public Relations and its functions. In this engaging session, students acquired a lot of takeaways to help them in their careers.