“Until and unless you understand the pulse of the consumer, you cannot market any product,” said Mr. Shankar Iyer, Consumer/FMCG Professional with 25 years of marketing experience in various industries and companies both in India and abroad. He is also the Founder President at Vidhura 3C Management which focuses on training of Management students to succeed in the Indian Corporate world.

Mr. Iyer interacted with the first year MBA-MS students of the department ofManagement, Amrita Vishwa Vidyapeetham, Bengaluru campus, in a colloquium held at the campus on 23rd July 2016. His passion is to coach students or executives to become decisive and also to transform the vision of youngsters of today to become confident leaders of tomorrow.

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