Differences in approach to and output of innovation: Study of "established" and "new entrant" small software businesses in India
Publication Type:Conference Paper
Source:SIGMIS-CPR 2014 - Proceedings of the 2014 Conference on Computers and People Research, Association for Computing Machinery, Singapore, p.59-68 (2014)
Keywords:Commerce, Established firms, incumbents, Indian software industries, Industry, Innovation, Innovation strategy, new entrants, Research, Small business, Software engineering
<p>This paper examines whether and how established or incumbent firms and new entrants differ in their approach to innovation and innovation output. Analyzing three streams of theory we argue that established firms base their approach to innovation strategy on their resources, capabilities, technologies, and existing markets, while new entrants approach innovation from emerging customer needs and new markets. We also view that established companies are more likely to produce innovation related to new technology, products, and processes, while new entrants are more likely to perform marketing or business model innovations. In-depth qualitative interviews with CEOs and CEO- level officials in a sample of small software businesses in India produce results that support the conclusions from theory. These results have implications for industry and policy makers and open up avenues for further research. © 2014 ACM.</p>
cited By 0; Conference of 52nd Association of Computing Machinery (ACM) Annual Computers and People Research Conference, SIGMIS-CPR 2014 ; Conference Date: 29 May 2014 Through 31 May 2014; Conference Code:105804
Cite this Research Publication
K. G. Sa Kumar and Dr. Amalendu Jyotishi, “Differences in approach to and output of innovation: Study of "established" and "new entrant" small software businesses in India”, in SIGMIS-CPR 2014 - Proceedings of the 2014 Conference on Computers and People Research, Singapore, 2014, pp. 59-68.