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Dr. Soumya Jagadeesan, Assistant Professor, Dermatology, Amrita School of Medicine, raises her concern on Kerala's obsession for fairness products is infamous. Speaking on this issue, she said, "It’s important to avoid self-medication. Keralites’ obsession for fairness reflects in the big sale of cosmetic and other beauty products. Rather than trying to achieve fair skin, properly tending to the existing complexion and maintaining neat skin should be given importance. In case of fungal infection, certain creams can aggravate the issue so badly that it would affect inner layers of skin".

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