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Amrita Helpline set up by the students and faculty of Amrita Vishwa Vidyapeetham could connect more than 1,00,000 flood victims across the State with appropriate relief services. The 24-hour rescue helpline connected over 25,000 calls in five days helping the stranded persons to connect with government officials, the Navy, NDRF, Kerala, the police, local fishermen and other volunteering agencies. More than 400 students and staff worked in three shifts for the helpline that was set up in association with the Amrita Yuva Dharma Dhara (AYUDH), the international youth movement of the Mata Amritanandamayi Math.