"The challenge of the 21 Century is to provide urban quality life to the rural masses so as to bridge the divide between the rich and the poor," said Dr. A. P. J. Abdul Kalam, Former President, in his valedictory address at the International Conference on Sustainable Development and Governance: Building Commerce and Communities, organised jointly by the Amrita School of Business (ASB), Coimbatore and Deakin University of Australia at Coimbatore Campus on Friday 14th December 2012.