Humanitarian and ecological initiatives would be unveiled on the occasion of the 60th birthday celebrations of Mata Amritanandamayi, fondly called as ‘Amma’ by her followers, on September 27 at Amritapuri. The two-day festivity-Amritavarsham 60- would see the launch of a wide array of new social welfare programmes and expansion of several existing services before its conclusion on September 27.