Mata Amritanandamayi Math launched its cleanliness drive in Coimbatore on Saturday. A release from the organisation said ‘Amala Bharatam, Amrita Bharatam' saw more than 600 students and staff of Amrita Vishwa Vidyapeetham University engage themselves in cleaning various public places. They cleaned Ukkadam bus stand and its neighbourhood, Kuniamuthur town and the stretch from Ettimadai Pirivu to K.K. Chavadi.