Students of Amrita School of Arts and Sciences, Kochi, Conducted Study on Influence of Product Advertisement in Children

The department of Commerce and Management at Amrita School of Arts and Sciences, Kochi, conducted a study, which revealed that added that nearly 82% of kids are influenced by in-store advertisements of biscuits and chocolates. The questionnaire-based study that sampled 100 random respondents - children aged between three and 12 and their parents - showed that most children knew the advertisements of biscuits and chocolates.