Padhma Shajaasini T. K., student of Amrita School of Business, Coimbatore, authored a paper on the topic "Factors Influencing Customer Buying Behavior for Vacuum Fried Products in south India". The academic mentor of the publication are Dr. Sanjay Banerji, Amrita School of Business and Dr. Tharani Devi, Amrita School of Engineering of Coimbatore.