Ajay R. Krishnan, student of Amrita School of Business, Coimbatore, presented the Business Research Project Poster on the topic "Factors Motivationg Farmers to Switch from Conventioanl to Organic Farming Methods". The academic mentors of the project are Prof. Gopakumar V., Prof. A. V. Shyam and Dr. Deepak S. Kumar of Amrita School of Business, Coimbatore.