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Program Overview

Prepare for a career in B. A. (Hons) with Research in Business Management and Media with Minor in Mass Communication

  1. To provide a strong foundation in business management and communication practices to cater to the ever-changing industry-trends of the times.
  2. To promote an understanding of the role of business management and communication in the media industry and their respective social roles and responsibilities.
  3. To foster multi-disciplinary flexibility in social sciences and empower students with a spectrum of specializations in the areas of management studies and communication.

Prospectus

Attention Please!

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.

– Issued In Public Interest By Directorate Of Admissions And Academic Outreach

Important Date

Commencement of Application Form: February 9, 2024
Eligibility

Admission

Eligibility

Candidate must have passed the higher secondary school certificate or 10+2 (in any stream, namely, science/ commerce/ humanities) from a recognized board with minimum of 50% marks.

Selection Criteria

Online interview

Duration of the Course

8 semesters 4 years

Intake

60

Curriculum

Semester I
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG103 Ability Enhancement course (AECC) English – I 1 0 2 2
2.   Ability Enhancement course (AECC) Language – I 1 0 2 2
3. 24BMM101 Department Specific Core (DSC) Media Business Environment 2 0 0 2
4. 24BMM102 Department Specific Core (DSC) Modern Business Organization 4 0 0 4
5. 24BMM103 Department Specific Core (DSC) Creativity for Business 0 1 2 2
6. 24MCN101 Minor Course Critical Orientation to Communication: Concepts 4 0 0 4
7. 24ENV100 Ability Enhancement course (AECC) Environmental Science and Sustainability 3 0 0 3
8. 24BMM181 Skill Enhancement Course (SEC) Creative Thinking for Business Workshop 0 0 2 1
9. 24SSK101 Value Addition Course (VAC) Self-Awareness and Personal Growth 1 0 0 1
10. 22ADM101 Value Addition Course (VAC) Foundations of Indian Heritage 2 0 1 2
11. 22AVP103 Value Addition Course (VAC) Mastery Over Mind 1 0 2 2
      Total   25
Semester II
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG113 Ability Enhancement course (AECC) English II 1 0 2 2
2.   Ability Enhancement course (AECC) Language – II 1 0 2 2
3. 24BMM112 Department Specific Core (DSC) Business Communication 2 0 4 4
4. 24BMM113 Department Specific Core (DSC) Principles and Practice of Media Management 4 0 0 4
5. 24MCN112 Minor Course Political Communication Strategy 4 0 0 4
6. 24MCN113 Minor Course Advertising and Communication 4 0 0 4
7. 24BMM116 Skill Enhancement Course (SEC) Consumer Psychology 1 0 0 1
8. 22ADM111 Value Addition Course (VAC) Glimpses of Glorious India 2 0 1 2
      Total   23
Semester III
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM201 Department Specific Core (DSC) Business Storytelling 3 0 0 3
2. 24BMM202 Department Specific Core (DSC) Media Economics 3 0 0 3
3. 24BMM203 Department Specific Core (DSC) Media Business Planning 1 0 4 3
4. 24BMM281 Department Specific Core (DSC) Business Model Canvas 0 0 2 1
5. 24MCN205 Minor Course Public Relations and Event Management 3 0 0 3
6. 24ELS201 Skill Enhancement Course (SEC) Essential Life Skills -I 1 0 2 2
7.   Value Addition Course (VAC) Amrita Value Programme 1 0 0 1
  Select any one bundle
8. 24BMM205 Elective Bundle – 1 Entrepreneurial Management Globalization and Media 40 0 4
9. 24BMM206 Global Innovation, Technology and Entrepreneurship 4 0 0 4
10. 24BMM207 Elective Bundle – 2 Sustainability Management Principles and Concepts of Sustainability 4 0 0 4
11. 24BMM208 Business, Natural Ecosystem and Community 4 0 0 4
12. 24BMM209 Elective Bundle – 3 Marketing Management Brand Strategy 2 1 2 4
13. 24BMM210 Product and Brand Management 2 1 2 4
      Total   24
Semester IV
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM211 Department Specific Core (DSC) Disruptive Technologies in Business 3 0 0 3
2. 24BMM282 Department Specific Core (DSC) Business Brief and Feasibility Study 0 0 2 1
2. 24MCN213 Minor Course Multi-Media Reporting and Editing 1 0 4 3
3. 24ELS211 Skill Enhancement Course (SEC) Essential Life Skills –II 1 0 2 2
4.   Value Addition Course (VAC) Amrita Value Programme II 1 0 0 1
5.   Open Elective (Interdisciplinary) Open Elective 1 3 0 0 3
  Select any one bundle
6. 24BMM213 Elective Bundle – 4 Entrepreneurial Management Media and Entrepreneurship 4 0 0 4
7. 24BMM214 Media Marketing and Entrepreneurship 4 0 0 4
8. 24BMM215 Digital Media Entrepreneurship 4 0 0 4
9. 24BMM216 Elective Bundle – 5 Sustainability Management Media Business and Sustainability 4 0 0 4
10. 24BMM217 Business Models for Sustainability 4 0 0 4
11. 24BMM218 Modern Concepts of Ecology and Media 4 0 0 4
12. 24BMM219 Elective Bundle –6 Marketing Management Destination Management 4 0 0 4
13. 24BMM220 Digital Marketing 4 0 0 4
14. 24BMM221 Business of Contemporary Tourism 4 0 0 4
      Total   25
Semester V
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM301 Department Specific Core (DSC) Sustainability Marketing 4 0 0 4
2. 24BMM302 Department Specific Core (DSC) Cross-Cultural E-Business and E-Commerce 3 0 0 3
3. 24BMM381 Department Specific Core (DSC) Business Pitch 0 0 2 1
4. 24MCN301 Minor Course Programme Production for Online and Television 1 1 4 4
5. 24ELS301 Skill Enhancement Course (SEC) Essential Life Skills –III 1 0 2 2
6.   Open Elective (Interdisciplinary) Open Elective 2 3 0 0 3
  Select any one bundle
7. 24BMM304 Elective Bundle – 7 Entrepreneurial Management Advanced Entrepreneurial Strategies for Leadership 4 0 0 4
8. 24BMM305 Information Systems and Management in Media 4 0 0 4
9. 24BMM306 Elective Bundle – 8 Sustainability Management Social Media and Sustainability Communication for Business 4 0 0 4
10. 24BMM307 Sustainable Consumption and Production 4 0 0 4
11. 24BMM308 Elective Bundle –9 Marketing Management Fashion Marketing 4 0 0 4
12. 24BMM309 Retail Marketing 4 0 0 4
      Total   25
Semester VI
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM311 Department Specific Core (DSC) Applied Business Research 4 0 0 4
2. 24BMM312 Department Specific Core (DSC) Marketing and Managing Television 4 0 0 4
3. 24BMM382 Department Specific Core (DSC) Presentation of Business Plan 0 0 2 1
4. 24BMM314 Department Specific Core (DSC) Media Diplomacy and Global Business Affairs 2 0 0 2
5. 24BMM390 Project Business Project   2
6.   Open Elective(Interdisciplinary) Open Elective 3 3 0 0 3
7 24BMM399 Internship *Summer Internship   4
  Select any one bundle
8. 24BMM315 Elective Bundle – 10 Entrepreneurial Management Entrepreneurial Finance 4 0 0 4
9. 24BMM316 Multiplatform Selling Strategies 4 0 0 4
10. 24BMM317 Elective Bundle – 11 Sustainability Management Governance for Sustainability 4 0 0 4
11. 24BMM318 Equality, Diversity, and Inclusion at Work 4 0 0 4
12. 24BMM319 Elective Bundle –12 Marketing Management Celebrity Marketing 4 0 0 4
13. 24BMM320 Corporate Social Responsibility 4 0 0 4
      Total   28*

*Summer Internship (4 credits) is meant only for students who take the exit option after three years and not for those who proceed into the VIIth semester.
Students exiting after 3yrs will have to complete 150 credits to be eligible for a BA degree

Semester VII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM401 Department Specific Core (DSC) Family Business Management 4 0 0 4
2. 24BMM402 Skill Enhancement Course (SEC) Enterprise Resource Planning (ERP) 4 0 0 4
3. 24MCN402 Minor Course Data Analysis Techniques for Qualitative Research 0 1 2 2
4. 24MCN403 Minor Course Data Analysis Techniques for Quantitative Research 0 1 2 2
5. 24MCN401 Minor Course Data Journalism 1 0 6 4
6. 24ELS401 Skill Enhancement Course (SEC) Essential Life Skills -IV 1 0 2 2
7. 24BMM490 Project Research Project Review   4
      Total   22
Semester VIII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24BMM498 Project Research Project Viva Voce   6
2. 24BMM499 Internship Internship   6
      Total   12

**Students completing 4 yrs of study will have to complete 180 credits to be eligible for a BA (Hons) degree
#DSE COURSES – choice of bundles across semesters
Entrepreneurial Management – Bundles 1,4 7 and 10
Sustainability Management – Bundles 2,5 8 and 11
Marketing Management- Bundles 3,6 9 and 12

Evaluation Pattern
Course Type L-T-P Internal : External Evaluation Scheme
Internal External
CA (T) CA (L) MT ES (T) ES (L)
2 0 0 50 : 50 20 30 50
3 0 0
4 0 0
1 0 0
1 1 4 70 : 30 10 40 20 30
2 1 2 65 : 35 15 30 20 35  
1 0 2 80 : 20 80 20
0 1 2
1 0 4
1 0 6
0 0 2
Research Project 40 : 60 Review I – 10, Review II – 10, Review III – 10 Guide Marks – 10 External Viva Voce – 60
Media Project 40 : 60 Review I – 15, Review II – 15, Guide Marks – 10 External Viva Voce – 60

CA (T) – Continuous Assessment Theory
CA (L) – Continuous Assessment Lab
MT – Mid- Term Examination
ES (T) – End Semester Examination Theory
ES (L) – End Semester Examination Lab

Open Elective
Semester Course Code Structural Framework Course Title L-T-P Credits
IV 24OEL201 Open Elective 1 Reporting Rural Affairs 3 0 0 3
V 24OEL301 Open Elective 2 Documenting Social Issues 3 0 0 3
VI 24OEL302 24OEL303 Open Elective 3 Development Journalism (or)) Citizen Journalism 3 0 0 3 0 0 3 3
Language
Semester Course Code Course Title L-T-P Credits
I 24HIN103 Hindi I 1 0 2 2
I 24MAL103 Malayalam I 1 0 2 2
I 24TAM103 Tamil I 1 0 2 2
II 24HIN113 Hindi II 1 0 2 2
II 24MAL113 Malayalam II 1 0 2 2
II 24TAM113 Tamil II 1 0 2 2
Summary of Elective Bundles
Elective Bundle – Entrepreneurial Management Elective Bundle – Sustainability Management Elective Bundle – Marketing Management
24BMM205-Globalization and Media 24BMM207-Principles and Concepts of Sustainability 24BMM209-Brand Strategy
24BMM206-Global Innovation, Technology and Entrepreneurship 24BMM208-Business, Natural Ecosystems and Community  24BMM210-Product and Brand Management.
24BMM213-Media and Entrepreneurship 24BMM216-Media Business and Sustainability 24BMM219-Destination Management
24BMM214-Media Marketing and Entrepreneurship 24BMM217-Business Models for Sustainability 24BMM220-Digital Marketing
24BMM215-Digital Media Entrepreneurship 24BMM218-Modern Concepts of Ecology and Media 24BMM221-Business of Contemporary Tourism
24BMM304-Advanced Entrepreneurial Strategies for Leadership 24BMM306-Social Media and Sustainability Communication for Business 24BMM308-Fashion Marketing
24BMM305-Information Systems and Management in Media 24BMM307-Sustainable consumption and production 24BMM309-Retail marketing
24BMM315-Entrepreneurial Finance  24BMM317-Governance for sustainability 24BMM319-Celebrity marketing
24BMM316-Multiplatform Selling Strategies 24BMM318-Equality, diversity and inclusion at work 24BMM320-Corporate Social Responsibility
Amrita Value Programme I & II
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharatha 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP218 Yoga Therapy and Lessons 1-0-0 1
22AVP212 Introduction to Traditional Indian Systems of Medicine 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defense 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1

Program Overview

Program Highlights
  1. Double advantage in the areas of Management and Mass Communication
  2. Specialized excellence (Major) in Sustainability Management, Entrepreneurial Management, Marketing Management, Tourism and Celebrity Management, among others.
  3. Specialized excellence (Minor) in Communication Strategies, Branding, Advertising, Social Media marketing, among others.
  4. Sustained Internship and Placement support through CIR, Industry and Alumni collaboration
  5. Interdisciplinary advantage through NEP structured syllabus
  6. Research focus
  7. Final semester dedicated for internship
  8. Direct PhD Eligibility after completion of 4 year Honours
Career Opportunities
  1. Marketing Services
  2. Media Management
  3. Digital Marketing Strategist
  4. Public Relations Management
  5. Corporate Communications
  6. Advertising and Broadcasting
  7. Journalism and more…

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2019

141

BRICS Rankings 2020

801–1000th

World University Rankings 2019

168th

BRICS University Rankings 2020

7th

India University Rankings 2023

15th

Overall Rankings 2023
ranking
7th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade
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