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Program Overview

Prepare for a career in B. A. (Hons) with Research in Digital Design and Animation with Minor in Mass Communication

  1. To provide a strong foundation in digital design, animation and communication practices to cater to the ever-changing industry-trends of the times.
  2. To promote an understanding of the role of effective design strategies and responsible communication practices in the media industry and their respective social roles and responsibilities.
  3. To foster multi-disciplinary flexibility in social sciences and empower students with a spectrum of specializations in the areas of digital design, animation, and media studies

Prospectus

Attention Please!

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.

– Issued In Public Interest By Directorate Of Admissions And Academic Outreach

Important Date

Commencement of Application Form: February 9, 2024
Eligibility

Admission

Eligibility

Candidate must have passed the higher secondary school certificate or 10+2 (in any stream, namely, science/ commerce/ humanities) from a recognized board with minimum of 50% marks.

Selection Criteria

Online interview

Duration of the Course

8 semesters 4 years

Intake

60

Curriculum

Semester I
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG103 Ability Enhancement course(AECC) English-I 102 2
2.   Ability Enhancement course(AECC) Language-I 102 2
3. 24DDA101 Department Specific Core(DSC) GraphicDesignLab-1 106 4
4. 24DDA102 Department Specific Core(DSC) Visual Design Principles 302 4
5. 24MCN101 Minor Course Critical Orientation to Communication : Concepts 400 4
6. 24ENV100 Ability Enhancement course(AECC) Environment Science and Sustainability 300 3
7. 24DDA181 Skill Enhancement Course(SEC) Creative Thinking for Design Workshop 002 1
8. 24SSK101 Value Addition Course(VAC) Self-Awareness and Personal Growth 100 1
9. 22ADM101 Value Addition Course(VAC) Foundations of Indian Heritage 201 2
10. 22AVP103 Value Addition Course (VAC) Mastery Over Mind 1 0 2 2
      Total   25
Semester II
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG113 Ability Enhancement course(AECC) English II 102 2
2.   Ability Enhancement course(AECC) Language-II 102 2
3. 24DDA112 Department Specific Core(DSC) Graphic Design Lab II 106 4
4. 24DDA113 Department Specific Core(DSC) Design Ergonomics 302 4
5. 24MCN112 Minor Course Political Communication Strategy 400 4
6. 24MCN113 Minor Course Advertising and Communication 400 4
7. 24DDA182 Skill Enhancement Course(SEC) Advertising Design Workshop 002 1
8. 22ADM111 Value Addition Course(VAC) Glimpses of Glorious India 201 2
      Total   23
Semester III
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA201 Department Specific Core(DSC) Colour Theory and Design 300 3
2. 24DDA202 Department Specific Core(DSC) Web Design and Development – Lab 1 104 3
3. 24DDA203 Department Specific Core(DSC) Fundamentals of 2D Animation 104 3
4. 24DDA281 Department Specific Core(DSC) E Magazine Design 002 1
4. 24MCN205 Minor Course Public Relations and Event Management 300 3
5. 24ELS201 Skill Enhancement Course(SEC) Essential Life Skills-I 102 2
6.   Value Addition Course(VAC) Amrita Value Programme 100 1
  Select any one bundle
7. 24DDA204 Elective Bundle 1 – Animation and Motion Graphics Illustration and Digital Drawing 106 4
8. 24DDA205 Story Board Building 106 4
9. 24DDA206 Elective Bundle 2 – Visual Design and Advertising Visual Communication Strategy 302 4
10 24DDA207 Typography and Layout design 016 4
11. 24DDA208 Elective Bundle 3 – UX & UI Design Fundamentals of UX Design 106 4
12. 24DDA209 Fundamentals of UI Design 106 4
      Total   24
Semester IV
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA211 Department Specific Core (DSC) Fundamentals of 3D Animation 104 3
2. 24DDA212 Department Specific Core (DSC) Wire framing 002 1
2. 24MCN213 Minor Course Multi-Media Reporting and Editing 104 3
3. 24ELS211 Skill Enhancement Course(SEC) Essential Life Skills – II 102 2
4.   Value Addition Course (VAC) Amrita Value Programme II 100 1
5.   Open Elective (Interdisciplinary) Open Elective1 300 3
  Select any one bundle
6. 24DDA213 Elective Bundle 4 –Animation And Motion Graphics Animation-3DModeling 106 4
7. 24DDA214 Animation-2DDesign 106 4
8. 24DDA215 Scripting for Animation 400 4
9. 24DDA216 Elective Bundle 5 –Visual Design and Advertising Photography for Design 106 4
10. 24DDA217 Digital Illustration for Design 106 4
11. 24DDA218 Production Design for Advertising 106 4
12. 24DDA219 ElectiveBundle6-UX&UIDesign Interactive Design and Color Principles 400 4
13. 24DDA220 Layout and Typography for UX and UI 212 4
14. 24DDA221 Wire framing and Prototyping 106 4
      Total   25
Semester V
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA301 Department Specific Core (DSC) Fundamentals of Motion Graphics 106 4
2. 24DDA302 Department Specific Core (DSC) Web Design and Development Lab II 104 3
3. 24DDA381 Department Specific Core (DSC) Foley for Animation 002 1
4. 24MCN301 Minor Course Programme Production for Online and Television 114 4
5. 24ELS301 Skill Enhancement Course (SEC) Essential Life Skills – III 102 2
6.   Open Elective (Interdisciplinary) OpenElective2 300 3
  Select any one bundle
7. 24DDA304 Elective Bundle 7 –Animation And Motion Graphics Animation – 2D Movie Making 106 4
8. 24DDA305 Animation – 3D Character Animation 106 4
9. 24DDA306 Elective Bundle 8 –Visual Design and Advertising Graphic Design Web and social Media 106 4
10. 24DDA307 Designing for Advertising 302 4
11. 24DDA308 Elective Bundle 9 –UX & UI Design Visual Design and Branding for Web 302 4
12. 24DDA309 Web Design : Strategy and Information Architecture 106 4
      TOTAL   25
Semester VI
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA310 Department Specific Core (DSC) Mobile UX/UI Design Lab 106 4
2. 24DDA311 Department Specific Core (DSC) Web Publishing & Maintenance 104 3
3. 24DDA312 Department Specific Core (DSC) Applied Design Research 400 4
4. 24DDA390 Project Design Project   2
5.   Open Elective (Interdisciplinary) Open Elective 3 300 3
6. 24DDA399 *Internship *Summer Internship   4
  Select any one bundle
7. 24DDA314 Elective Bundle 10 –Animation And Motion Graphics Motion Graphic Design – Advanced 106 4
8. 24DDA315 Digital Compositing 106 4
9. 24DDA316 Elective Bundle 11 –Visual Design and Advertising Branding and Package Design 106 4
10. 24DDA317 Exhibition and Environmental Design 106 4
11. 24DDA318 Elective Bundle 12 –UX & UI Design CMS and Web Design 106 4
12. 24DDA319 Advanced Prototyping and Mobile App Design 106 4
      Total   28*

*Summer Internship (4credits) is meant only for students who take the exit option after three years and not for those who proceed into the VIIth semester.
Students exiting after 3yrs will have to complete 150 credits to be eligible for a BA degree

Semester VII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA401 Department Specific Core (DSC) Product Design 106 4
2. 24DDA402 Department Specific Core (DSC) Multimedia Production with AI and XR 106 4
3. 24MCN402 Minor Course Data Analysis Techniques for Qualitative Research 012 2
4. 24MCN403 Minor Course Data Analysis Techniques for Quantitative Research 012 2
5. 24MCN401 Minor Course Data Journalism 106 4
6. 24ELS401 Skill Enhancement Course (SEC) Essential Life Skills-IV 102 2
7. 24DDA490 Project Research Project Review   4
      Total   22
Semester VIII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24DDA498 Project Research Project Viva Voce   6
2. 24DDA499 Internship Internship   6
      Total   12

**Students completing 4yrs of study will have to complete 180 credits to be eligible for a BA (Hons) degree
#DSECOURSES – choice of bundles across semesters
Entrepreneurial Management – Bundles 1, 47 and 10
Sustainability Management – Bundles 2, 58 and 11
Marketing Management – Bundles 3, 69and 12

Evaluation Pattern
Course Type L-T-P Internal : External Evaluation Scheme
Internal External
CA(T) CA(L) MT ES(T) ES(L)
200 50:50 20 30 50
300
100
400
114 70:30 10 40 20 30
212 65:35 15 30 20 35  
302
102 80:20 80 20
104
106
002
012
Research Project 40:60 Review I–10, Review II–10, Review III-10 Guide Marks – 10 External Viva Voce – 60 Research Project
Media Project 40:60 Review I–15, Review II–15, Guide Marks – 10 External Viva Voce – 60 Media Project

CA(T)–Continuous Assessment Theory
CA(L)–Continuous Assessment Lab
MT–Mid-Term Examination
ES(T)–End Semester Examination Theory
ES(L)–End Semester Examination Lab

Open Elective
Semester Course Code Structural Framework Course Title L-T-P Credits
IV 24OEL201 OpenElective1 Reporting Rural Affairs 300 3
V 24OEL301 OpenElective2 Documenting Social Issues 300 3
VI 24OEL302 24OEL303 OpenElective3 Development Journalism (or)) Citizen Journalism 300 300 3 3
Language
Semester Course Code Course Title L-T-P Credits
I 24HIN103 Hindi I 102 2
I 24MAL103 Malayalam I 102 2
I 24TAM103 Tamil I 102 2
II 24HIN113 Hindi II 102 2
II 24MAL113 MalayalamII 102 2
II 24TAM113 Tamil II 102 2
Summary of Elective Bundles
Elective Bundle – Animation And Motion Graphics Elective Bundle – Visual Design and Advertising Elective Bundle – UX & UI Design
24DDA204 – Illustration and Digital Drawing (DSE1) 24DDA206 – Visual Communication Strategy (DSE1) 24DDA208 – Fundamentals of UX Design (DSE1)
24DDA205 – Story Board Building (DSE2) 24DDA207 – Typography and Layout design (DSE2) 24DDA209 – Fundamentals of UI Design (DSE2)
24DDA213 – Animation – 3D Modelling (DSE3) 24DDA216 – Photography for Design (DSE3) 24DDA219 – Interactive Design and Colour Principles (DSE3)
24DDA214 – Animation – 2D Design (DSE4) 24DDA217 – Digital Illustration for Design (DSE4) 24DDA220 – Layout and Typography for UX and UI (DSE4)
24DDA215 – Scripting for Animation (DSE5) 24DDA218 – Production Design for Advertising (DSE5) 24DDA221 – Wireframing and Prototyping (DSE5)
24DDA304 – Animation – 2D Movie Making (DSE6) 24DDA306 – Graphic Design Web and Social Media (DSE6) 24DDA308 – Visual Design and Branding for Web (DSE6)
24DDA305 – Animation – 3D Character Animation (DSE7) 24DDA307 – Designing for Advertising (DSE7) 24DDA309 – Web Design : Strategy and Information Architecture (DSE7)
24DDA314 – Motion Graphic Design – Advanced (DSE8) 24DDA316 – Branding and Package Design (DSE8) 24DDA318 – CMS and Web Design (DSE8)
24DDA315 – Digital Compositing(DSE9) 24DDA317 – Exhibition and Environmental Design (DSE9) 24DDA319 – Advanced Prototyping and Mobile App Design (DSE9)
Amrita Value Programme I & II
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharatha 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP218 Yoga Therapy and Lessons 1-0-0 1
22AVP212 Introduction to Traditional Indian Systems of Medicine 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defense 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1

Program Overview

Program Highlights
  1. Double advantage in the areas of Digital Design and Mass Communication
  2. Specialized excellence (Major) in Graphic Design, Sustainable design, 2D and 3D Animation, UX/UI Design, among others.
  3. Specialized excellence (Minor) in Communication Strategies, Branding, Advertising, Social Media marketing, among others.
  4. Sustained Internship and Placement support through CIR, Industry and Alumni collaboration
  5. Interdisciplinary advantage through NEP structured syllabus
  6. Research focus
  7. Final semester dedicated for internship
  8. Direct PhD Eligibility after completion of 4 year Honours
Career Opportunities
  1. Multimedia Journalism
  2. Web and UX/UI Design
  3. Advertising and Branding
  4. Broadcast Media
  5. Journalism
  6. Digital Media Marketing
  7. Photography
  8. Academic Positions and more…

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2019

141

BRICS Rankings 2020

801–1000th

World University Rankings 2019

168th

BRICS University Rankings 2020

7th

India University Rankings 2023

15th

Overall Rankings 2023
ranking
7th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade
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