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Program Overview

Prepare for a career in B. A. (Hons) with Research in Mass Communication with Minor in Digital Design and Animation

  1. To provide a strong foundation in communication, digital design, and animation practices to cater to the ever-changing industry-trends of the times.
  2. To promote an understanding of the role of communication and effective design strategies in the media industry and their respective social roles and responsibilities.
  3. To foster multi-disciplinary flexibility in social sciences and empower students with a spectrum of specializations in the areas of communication and media studies, and digital design and animation.

Prospectus

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+91 944 256 2291/ 0422 268 5855

Email: ascomadmit@amrita.edu

Attention Please !

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach

Eligibility

Admission

Eligibility

Candidate must have passed the higher secondary school certificate or 10+2 (in any stream, namely, science/ commerce/ humanities) from a recognized board with minimum of 50% marks.

Selection Criteria

Online interview

Duration of the Course

8 semesters 4 years

Intake

60

Important Date

Commencement of Application Form: December 31, 2024

Curriculum

Semester I Semester II Semester III Semester IV Semester V Semester VI Semester VII Semester VIII Evaluation Pattern Open Elective Language Summary of Elective Bundles Amrita Value Programme I & II
Semester I
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG103 Ability Enhancement course (AEEC) English – I 1 0 2 2
2. Ability Enhancement course (AEEC) Language – I 1 0 2 2
3. 24MCN101 Department Specific Core (DSC) Critical Orientation to Communication – Concepts 4 0 0 4
4. 24MCN102 Department Specific Core (DSC) Indian Constitution, Media Laws and Ethics 4 0 0 4
5. 24DDA101 Minor Course Graphic Design Lab-I 1 0 6 4
7. 24ENV100 Ability Enhancement course (AEEC) Environment Science and Sustainability 3 0 0 3
8. 24MCN104 Skill Enhancement Course (SEC) Current Affairs Analysis – I 1 0 0 1
9. 24SSK101 Value Addition Course (VAC) Self-Awareness and Personal Growth 1 0 0 1
10. 22ADM101 Value Addition Course (VAC) Foundations of Indian Heritage 2 0 1 2
11. 22AVP103 Value Addition Course (VAC) Mastery Over Mind 1 0 2 2
Total 25
Semester II
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24ENG113 Ability Enhancement course (AEEC) English II 1 0 2 2
2. Ability Enhancement course (AEEC) Language – II 1 0 2 2
3. 24MCN112 Department Specific Core (DSC) Political Communication Strategy 4 0 0 4
4. 24MCN113 Department Specific Core (DSC) Advertising and Communication 4 0 0 4
5. 24DDA111 Minor Course Graphic Design Lab-II 1 0 6 4
6. 24DDA112 Minor Course Design Ergonomics 3 0 2 4
7. 24MCN115 Skill Enhancement Course (SEC) Current Affairs Analysis – II 1 0 0 1
8. 22ADM111 Value Addition Course (VAC) Glimpses of Glorious India 2 0 1 2
Total 23
Semester III
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24MCN201 Department Specific Core (DSC) Reporting and Editing 1 0 4 3
2. 24MCN202 Department Specific Core (DSC) Digital Photography & Videography 1 1 2 3
3. 24MCN203 Department Specific Core (DSC) News, Analysis and Debates -I 1 0 0 1
4. 24MCN205 Department Specific Core (DSC) Public Relations and Event Management 3 0 0 3
5. 24DDA203 Minor Course Fundamentals of 2D Animation 1 0 4 3
6. 24ELS201 Skill Enhancement Course (SEC) Essential Life Skills -I 1 0 2 2
7. Value Addition Course (VAC) Amrita Value Programme I 1 0 0 1
Select any two electivesaccording to specialization chosen from Elective Bundle 1, 2& 3
Select one elective from the Elective Bundle 1
8. 24MCN207 Elective Bundle 1 – IMC Print, Digital and Broadcast Advertising 4 0 0 4
9. 24MCN208 Corporate Communication in Practice 4 0 0 4
10. 24MCN209 Elective Bundle 2 – Broadcast Emerging Trends in Broadcast Media 4 0 0 4
11. 24MCN210 Digital Television and Streaming Media 4 0 0 4
12 24MCN211 Elective Bundle 3 Print Fake News and Disinformation 4 0 0 4
13. 24MCN212 Sports Journalism 4 0 0 4
Total 24
Semester IV
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1.  24MCN213 Department Specific Core (DSC) Multi-Media Reporting and Editing 1 0 4 3
2. 24MCN214 Department Specific Core (DSC) News, Analysis and Debates -II 1 0 0 1
3. 24DDA211 Minor Course Fundamentals of 3D animation 1 0 4 3
4. 24ELS211 Skill Enhancement Course (SEC) Essential Life Skills -II 1 0 2 2
5. Value Addition Course (VAC) Amrita Value Programme II 1 0 0 1
6. Open Elective (Interdisciplinary) Open Elective 1 3 0 0 3
Select any three electives(according to specialization chosen) from Elective Bundles3, 4 and 5
Select one elective from the Elective Bundle 3
6. 24MCN215 Elective Bundle 3– IMC Digital Content Marketing 4 0 0 4
7. 24MCN216 Social Media Metrics 2 1 2 4
8. 24MCN217 Market Research and Consumer Behavior 4 0 0 4
9. 24MCN218 Elective Bundle 4– Broadcast Professional Photography and Videography 1 1 4 4
10. 24MCN219 Television Journalism 1 1 4 4
11. 24MCN220 Mobile Journalism 2 1 2 4
12. 24MCN221 Elective Bundle 5 Print Photo Journalism 1 0 6 4
13. 24MCN222 Gender Reporting 4 0 0 4
14. 24MCN223 Feature Writing 1 0 6 4
Total 25
Semester V
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24MCN301 Department Specific Core (DSC) Programme Production for Online and Television 1 1 4 4
2. 24MCN302 Department Specific Core (DSC) News, Analysis and Debates -III 1 0 0 1
3. 24MCN303 Department Specific Core (DSC) Film Studies 3 0 0 3
4. 24DDA301 Minor Course Fundamentals of Motion Graphics 1 0 6 4
5. 24ELS301 Skill Enhancement Course (SEC) Essential Life Skills -III 1 0 2 2
6. Open Elective (Interdisciplinary) Open Elective 2 3 0 0 3
Select any two electives(according to specialization chosen) from Elective Bundles6 and 7
Select one elective from the Elective Bundle 6
7. 24MCN306 Elective Bundle 6– IMC Corporate Social Responsibility in Practice 4 0 0 4
8. 24MCN307 Sustainable Marketing: Key Principles and Strategies 4 0 0 4
9. 24MCN308 Elective Bundle 7– Broadcast Sound Design 1 1 4 4
10. 24MCN309 Editing and Color Grading (DI) 1 1 4 4
11. 24MCN310 Elective Bundle 8 Print Writing for Online media 1 0 6 4
12. 24MCN311 Opinion and Editorial Writing 1 0 6 4
Total 25
Semester VI
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24MCN312 Department Specific Core (DSC) Applied Media Research 4 0 0 4
2. 24MCN313 Department Specific Core (DSC) Sociology of Media Coverage 3 0 0 3
3. 24DDA310 Minor Course Mobile UX UI Design Lab 1 0 6 4
5. 24MCN390 Project Media Project 2
6. Open Elective (Interdisciplinary) Open Elective 3 3 0 0 3
7 24DDA399 Internship *Summer Internship 4
Select any two electives(according to specialization chosen) each from Elective Bundles8 and 9
Select one elective from the bundle 8
8. 24MCN315 Elective Bundle 9– IMC Social Media Brands Optimization 2 1 2 4
9. 24MCN316 Media and Entertainment Branding 4 0 0 4
10. 24MCN317 Elective Bundle 10– Broadcast Television News Production 1 1 4 4
11. 24MCN318 Short Film and Documentary Making 1 1 4 4
12. 24MCN319 Elective Bundle 11 Print Science Journalism  4 0 0 4
13. 24MCN320 In Depth Journalism and Editing 0 1 6 4
Total 28*

*Summer Internship (4 credits) is meant only for students who take the exit option after three years and not for those who proceed into the VIIth semester.
Students exiting after 3yrs will have to complete 150 credits to be eligible for a BA degree

Semester VII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24MCN401 Department Specific Core (DSC) Data Journalism 1 0 6 4
2. 24MCN402 Department Specific Core (DSC) Data Analysis Techniques for Qualitative Research 0 1 2 2
3. 24MCN403 Department Specific Core (DSC) Data Analysis Techniques for Quantitative Research 0 1 2 2
4. 24MCN406 Department Specific Core (DSC) Newspaper and Magazine Production 0 1 6 4
5. 24DDA402 Minor Course Multimedia Production with AI and XR 1 0 6 4
6. 24ELS401 Skill Enhancement Course (SEC) Essential Life Skills – IV 1 0 2 2
7. 24MCN490 Project Research Project Review 4
Total 22
Semester VIII
Sl.No Course Code Structural Framework Course Title L-T-P Credits
1. 24MCN498 Project Research Project Viva Voce 6
2. 24MCN499 Internship Internship 6
Total 12

Students opting for 4 yrsof study will have to complete 180 credits to be eligible for a BA (Hons) degree.
#DSE COURSES – choice of bundles across semesters
Entrepreneurial Management – Bundles 1,4 7 and 10
Sustainability Management – Bundles 2,5 8 and 11
Marketing Management- Bundles 3,6 9 and 12

Evaluation Pattern
Course Type L-T-P Internal : External Evaluation Scheme
Internal External
CA (T) CA (L) MT ES (T) ES (L)
2 0 0 50 : 50 20 – 30 50 –
3 0 0
1 0 0
4 0 0
1 1 2 70 : 30 10 40 20 30 –
1 1 4
3 0 2 65 : 35 15 30 20 35
2 1 2
1 0 2 80 : 20 80 – 20
0 1 2
1 0 4
Research Project 40 : 60 Review I – 10, Review II – 10, Review III – 10 Guide Marks – 10 External Viva Voce – 60 Research Project
Media Project 40 : 60 Review I – 15, Review II – 15, Guide Marks – 10 External Viva Voce – 60 Media Project

CA (T) – Continuous Assessment Theory
CA (L) – Continuous Assessment Lab
MT – Mid- Term Examination
ES (T) – End Semester Examination Theory
ES (L) – End Semester Examination Lab

Open Elective
Semester Course Code Structural Framework Course Title L-T-P Credits
IV 24OEL201 Open Elective 1 Reporting Rural Affairs 3 0 0 3
V 24OEL301 Open Elective 2 Documenting Social Issues 3 0 0 3
VI 24OEL302 24OEL303 Open Elective 3 Development Journalism (or) Citizen Journalism 3 0 0 3 0 0 3 3
25OEL231 Spiritual Practicum 1 1 1 2 2
25OEL232 Spiritual Practicum 2 1 1 2 2
Language
Semester Course Code Course Title L-T-P Credits
I 24HIN103 Hindi I 1 0 2 2
I 24MAL103 Malayalam I 1 0 2 2
I 24TAM103 Tamil I 1 0 2 2
II 24HIN113 Hindi II 1 0 2 2
II 24MAL113 Malayalam II 1 0 2 2
II 24TAM113 Tamil II 1 0 2 2
Summary of Elective Bundles
Elective Bundle – Integrated Marketing Communication Elective Bundle – Broadcast Elective Bundle – Print
24MCN207-Print, Digital and Broadcast Advertising 24MCN209-Emerging Trends in Broadcast Media 24MCN211-Fake News and Disinformation
24MCN208-Corporate Communication in Practice 24MCN210-Digital Television and Streaming Media 24MCN212-Sports Journalism
24MCN215-Digital Content Marketing 24MCN218-Professional Photography and Videography 24MCN221-Photo Journalism
24MCN216-Social Media Metrics 24MCN219-Television Journalism 24MCN222-Gender Reporting
24MCN217-Market Research and Consumer Behavior 24MCN220-Mobile Journalism 24MCN223-Feature Writing
24MCN306-Corporate Social Responsibility in Practice 24MCN308-Sound Design 24MCN310-Writing for Online media
24MCN307-Sustainable Marketing: Key Principles and Strategies 24MCN309-Editing and Color Grading (DI) 24MCN311-Opinion and Editorial Writing
24MCN315-Social Media Brands Optimization 24MCN317-Television News Production 24MCN319-Science Journalism
24MCN316-Media and Entertainment Branding 24MCN318-Short Film and Documentary Making 24MCN320-In Depth Journalism and Editing
Amrita Value Programme I & II
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharatha 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP218 Yoga Therapy and Lessons 1-0-0 1
22AVP212 Introduction to Traditional Indian Systems of Medicine 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defense 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1

Program Overview

Program Highlights
  1. Double advantage in the areas of Mass Communication and Digital Design and Animation
  2. Specialized excellence (Major) in Digital, Print and Multimedia Journalism, Television Production, Social Media Marketing, Branding, Advertising etc in major stream.
  3. Specialized excellence (Minor) in Graphic Design, Animation, UX/UI Design in minor stream
  4. Sustained Internship and Placement support through CIR, Industry and Alumni collaboration
  5. Interdisciplinary advantage through NEP structured syllabus
  6. Research focus
  7. Final semester dedicated for internship.
  8. Direct PhD Eligibility after completion of 4-year Honours
Career Opportunities
  1. Advertising and Branding
  2. Broadcast Media
  3. Journalism
  4. Graphic Designing
  5. Game Designing
  6. UX/UI and Web Design and more…

Why Amrita

The top reasons to choose Amrita for your career

1st

In India

41

In the World

601-800th

World University Rankings 2020

141

BRICS

8th

India University Rankings 2025

Overall Rankings 2025

Overall Rankings 2025
ranking
8th Ranked
University in India
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Amrita Ranked No.1 in India Top 50 in The World
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Topmost
‘A++’ Grade
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